Season 4, Episode 24
Today’s interview wasn’t at all what I was expecting. I showed up at Today’s Organic Market ready to meet Carrie — someone I’d heard described as a powerhouse for local farms, food businesses, and community. But when I arrived at 9 a.m., Carrie wasn’t there. Instead, Cassandra and Larissa greeted me with bright energy and open stories — and I had to pivot fast.
I came expecting a conversation with an established founder, but I got something entirely different — a glimpse into the next generation of ownership. These two women are stepping into leadership at the market, each bringing her own story of how she arrived here.
Cassandra began farming in Hawaii eight years ago. She started experimenting with natural body products, exploring the medicinal properties of plants, and eventually turned that curiosity into a business. Her love of holistic care is rooted in her family — from a CrossFit-loving mom and an organic-eating bodybuilder grandfather, to a Native American great-grandmother who was a traditional healer and midwife. Today, Cassandra farms four acres and continues that lineage of growing and crafting with intention.
Larissa came from a very different background — corporate engineering. In 2021, inspired by zero-waste movements she saw online, she launched her business, The Refillery, to fill a gap in Pittsburgh’s sustainable retail scene. She’s run pop-ups across the region, but now focuses on her Oakmont location inside Today’s Organic Market. In 2026, Larissa will officially take over ownership of the store, with big ideas about building a community-driven, trend-forward destination.
Together, Cassandra and Larissa see Today’s Organic Market as more than a grocery — it’s a place where people can find things they can’t get anywhere else in Pittsburgh. A place to pick up something for breakfast, lunch, and dinner, to discover new makers, and to stay connected to what’s fresh and real. They’re looking for more local vendors, too — woven baskets, ceramics, accessories, and other beautiful, functional wares. (Reach out if you have a product!)
This conversation wasn’t the one I planned for — but it turned into a really lovely glimpse of the new energy that will shape the next chapter of Today’s Organic Market.
🎧 Listen now to hear their stories, their roots, and their vision for the future of Today’s Organic Market.
Find them at the store
Today's Organic Market
612 Allegheny River Blvd
Oakmont, PA 15139
(412) 828-4244
Website: https://www.todays-market.com/
Instagram: todaysorganicmarket