Determining the right medium for your sales and marketing content is vital part of a robust communications strategy. It's like a balanced breakfast of content! Text and video can and should work together at different stages of your sales funnel to achieve different goals.

Is text dead? Should I just stop typing this introduction right now and let you skip straight to the podcast? Determining the right medium for your sales and marketing content is vital part of a robust communications strategy. It's like a balanced breakfast of content! Text and video can and should work together at different stages of your sales funnel to achieve different goals. When deciding what to use where, one thing is for sure: People like watching videos. And, last time I checked, your customers were people.

Listen  to find out:

• What content marketing surveys for 2020 tell us about how marketers and consumers are using text, images, and video
• How a former English major turned video marketer finds herself using text and video as a consumer
• How video should be used differently in different parts of your sales funnel and customer journey,
• Which marketing videos need to be high budget and which can be made in-house

Convinced that video is the best medium? Check out the video version of the podcast on Umault's YouTube channel or visit our website.