Nonprofit organizations rely on funding to execute their mission, but steady funding is not always easy to come by. So, what can leaders of nonprofits do to attract attention — and resources — from foundations and corporations with money to give?

Many funders want to understand an organization’s impact — and quantifying and conveying that impact can take many forms, says Velma Monteiro-Tribble, former director of grants and programs for the Florida Blue Foundation.

“People think that there is money lying around; money is tighter today,” she said. “And people are looking at those that really can tell the story... Quantifying, to me, doesn't mean that it's always in data and statistics. It’s also through storytelling. And I think that organizations, nonprofits especially, should be in the business of doing that today.”

This week on the Health Disparities podcast, hosts Rev. Willis Steele and Dr. Erick Santos join Monterio-Tribble and Al Reid, the former VP of corporate development with Abbott Laboratories. Together, they delve into valuable insights and strategies for attracting funders during challenging times.