A Braze study indicates that offering relevant or personalized offers is important to consumers as are offering rewards and loyalty program perks. Convenience, very important. Customer service. Discounts, product quality and brand trust at number 2 and pricing according to value and pricing competitively comes in at number 1 on the list of most important factors when it comes to compelling consumer purchases.

What's hot in marketing these days? One strategy that seems to be working well is that of influencer marketing. In particular, for B2B businesses, according to a 2023 B2B Influencer Marketing Report, that study by Top Rank Marketing conducted by Ascend2. 94% say that influencer marketing is a highly effective strategy and its use is growing.

Small Business Adoption Survey 2023, 75% of small businesses are utilizing AI tools for an expansive range of business functions. Nearly half of all small businesses started using AI based tools in the past year. These tools are enabling their workforces to focus on high value projects and tasks, including revenue generating activity, and providing opportunities for growth and a more meaningful work experience.

Establishing and maintaining an effective omni channel approach to meeting consumers wherever they may be these days, you can't ignore the mobile app channel as part of the mix.

New data from Crunchbase shows that today, 1 in 5 of the new billion dollar startups to be recognized as having what's known as unicorn level valuations are in one way or the other based on AI technology.

The greatest show to hit TV focused on entrepreneurship is ABC's Shark Tank. In its 15th season, Shark Tank has made millionaires out of entrepreneurs and driven millions in return for the sharks who invest in the opportunities presented to them on the show. And now just released, the list of the 15 most successful companies ever funded on Shark Tank.

Kantar ranking of the most valuable brands in the world is out: the value of the top 100 brands across the board dropped 20%. The most resilient brand categories are fast food, food and beverage, and luxury.

Data privacy measures and controls have three main goals: To protect a consumer's information, to make sure it's confidential and that there's integrity around its protection, to build trust with customers and to comply with data privacy laws.

Businesses need to commit to delivering the kind of experience that a modern consumer has come to expect: fast, personalized, and most importantly, companies need to be focused on addressing and solving customer issues to their satisfaction.

Breadless, a restaurant startup in Detroit that in the face of all of the economic pressures, labor shortages and higher operating costs, is finding success. Founders are husband and wife team Mark Howland and LC Howland. Breadless is riding a wave of a major healthy eating trend, featuring an extensive menu based on 100 percent gluten free.