2025 Mobile Consumer Insights report from Vibes makes clear that consumers not only like text messages, they want more of them. 13% now want to receive text messages once a day. Try adding text messaging to your marketing mix as a channel to reach and engage your best customers. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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OSHA reports approx 65% of US workers surveyed have characterized work as being a very significant or somewhat significant source of stress in their lives. Employers can identify someone struggling with stress at work first, it's important for employees to be heard. Show empathy and provide access to coping and resiliency resources, supportive networks, and services they can use to address their condition. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Reported in D Business, indicates that Michigan is the third most prolific state in the nation for startup business growth with 325,467 registered new businesses started in 2023. Compared to 298,855 in 2022, that represents an 8.9% increase in new businesses being started between '22 and '23 and puts Michigan at third best in the nation based on the number of new business startups. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Sally Lyons, Wyatt Global Executive Vice President and Chief Advisor, recent study says this, use of GLP-1 drugs are undoubtedly hurting grocery sales. Higher income households earning over $125,000 a year have reduced their grocery spending by 8.6%, and there's no doubt that as adoption of these drugs continues to grow, there's going to be a greater and greater impact on the grocery business.

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Salesforce reports that holiday retail sales reached $282B in the US. That's up 4% year over year, and $1.2 trillion globally, a 3% rise from last year. Celia Schwartz, Salesforce, Director of Consumer Insights, said in a statement, retailers had a robust holiday season indeed, but issued a cautionary statement that is a 28% increase in returns compared to last year. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Consumers now check their phones 205 times a day. That's up from 144 times in 2023. According to new data just released by reviews.org. They just completed a study focused on cell phone usage statistics. This data makes clear, it's a powerful opportunity and a prime focus for small business owners as we start 2025. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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2025 will include sharp increases in consumer mistrust of brands as people navigate the choppy waters of the higher prices they now confront. Consumers attribute constant and unpredictable price changes to gouging and brand opportunism. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Moms make over 70% of all household purchases. Mothers in the US spend over twice as much time on Facebook and Facebook Messenger than they do on TikTok, that according to September ComScore data, 93.3% of US mothers are on social media. Those of us who are in business and are focused on making sales better be focused on getting the attention of moms. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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As reported by Axios Detroit, Michigan's outdoor recreation industry pumped $13.9B into the state's economy last year. In addition to the tourism activities associated w/ the state's recreational sector, it's the production, the warehousing, the shipping of outdoor recreation specific goods, the jobs in those businesses, for example, from the manufacturing of boats, outdoor apparel, and even fly lines for fly fishing. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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While we scramble to make those last minute purchases, retailers will be ringing those cash registers as an estimated 157 million consumers plan to still shop on the last Saturday before Christmas according to the annual survey released this week by the National Retail Federation. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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