Workers hired since the pandemic work an average of 35 miles from their employer. That compared with 16 miles as the average among workers who were hired before the pandemic, and those now living more than 50 miles from their employer, rose from 0.8% in 2019 to 5.5% by the end of 2023. Businesses are going to have to be more flexible and more open-minded when it comes to searching for new talent by being willing to hire those living further and further away from the business. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Research conducted by Brand Finance has just released its annual ranking of the 500 most valuable brands globally. The factor having the biggest impact on brand value studied this past year was how companies used AI and how it impacted brand value. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Retail sales data indicates a possible slowing in consumer spending. Contributing to this is rising US credit card debt. Not only the reality of interest rates, consumers must now pay on their unpaid balances, but many consumers have tapped out their available credit. That is indeed likely impacting consumer spending. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Small business owners have embraced the empowering capabilities of the TikTok platform. TikTok presents a unique opportunity to level the playing field organically for these businesses. While there may be other meritorious reasons for banning TikTok, losing TikTok might mean losing much of the community who desires to start and grow a successful small business. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Consumers will be both wearing and spending plenty of green this year, 162 million Americans are planning to celebrate St. Patty's Day. Research conducted and published by the National Retail Federation projects that consumers will spend a record $7.2 billion this year. That's an average of $44.40 cents per person. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Report highlights the growing opportunity for advertisers in women's sports programming. Live sports have consistently been the TV programming that's been most successful at driving consumer engagement with brands that advertise during them, generating key outcomes like online searches that are proven predictors of future sales. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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National Federation of Independent Businesses, small business optimism index edge down to 89.4% in Feb 2024. The lowest in 9 months. Small business owners reported that inflation was their single most important business problem as is the cost of capital and labor. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Data released from Ascend reveals 70% of online shoppers in the US would purchase something from a competitor versus from their favorite online store if they were given a coupon for just 20% off the purchase. More powerful than brand loyalty these days. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Governor Whitmer has issued a release urging small businesses impacted by lack of snow to apply for federal funding available to them in the form of federal economic injury disaster loans, those loans are available because of ongoing federal drought declarations affecting 42 Michigan counties. Submit applications and find additional disaster assistance [email protected] Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Marketing for an SMB, small and medium sized businesses, new data shows just how and where they're spending their time, energy, and dollars to achieve that. Websites and social media still reign supreme for small and medium sized businesses to establish presence and to drive traction, ultimately leading to sales. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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