Insider Intelligence reports, global ad spending will jump 10% in 2024 up from growth of 6.3% in 2023. CNBC reporting points out, growth looks so strong now because the numbers are being compared to that period of a year ago when activity in the ad space was down. This is good news for the digital marketing space, small businesses may be paying more to advertise in the future. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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The National Retail Federation report on consumer spending for the SuperBowl: 112 million people plan to throw or attend a party, and 16 million people plan to watch the game at a bar or restaurant. Total spending on food, drinks, apparel, decorations, and other related game necessities are expected to reach a total that is a record total $17.3 billion or $86 per person on average. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Data shows that nearly 90% of online consumers consult reviews before buying and research from CX solutions firm. Al shows that two thirds, 67% of consumers are concerned about review fraud. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Robert Poff, Brand Key's founder & president, released the study's results says, companies who've earned brand loyalty are 6 times more likely to get customer interest and purchases because they'll think of you first. It's simply harder than ever to earn customer loyalty, once you've got it and able to maintain it on behalf of your customer base, your shot at business success goes up exponentially. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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The trend today is much less about either or, that is online versus brick and mortar, and more about an omnichannel approach that includes both online and brick and mortar working in harmony to make each of these retail channels stronger as a result of the other. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Data from Payments Intelligence highlights the challenges small businesses are facing today when it comes to accessing credit to support their businesses. Only 48% of small businesses generating annual revenues of 10 million or less report having access to business or personal financing. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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A new report from Aspire, brands will be focusing their spend in 2024 on influencer marketing, heavily on Instagram & TikTok. Snapchat and X, formerly Twitter, are largely ignored as an effective channel for influencer marketing campaigns. Aspire's data shows that nano influencers w/ less than 10,000 followers support the highest average rate of engagement across social platforms tracked. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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McKinsey Research reconfirms what past studies have already shown, that focusing on diversity and inclusion in business pays, according to the latest diversity matters report, there's a 39% increased likelihood of business success if you make diversity and inclusion a focus at your business. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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New research from Deloitte Digital suggests that many merchants and brands just aren't in tune w/ what consumers want in the way of improved and enhanced experiences. The data shows US-based consumers and executives at well-known retail brands showed 42% of consumers want a simpler and more streamlined website experience.

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A 2023 report from digital agency Razorfish found that access to the internet has accelerated Gen Alpha's brand maturity than previous generations. Gen Alphas are expected to command a massive spending power that could outpace previous generations. As the cohort gets older in 2029, Alpha's collective global economic footprint is forecast to exceed $5.46 trillion according to an agency known as Mcreel based in Australia. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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