The over 50s, an amalgamation of three generations, gen X, baby boomers, and the silent generation, are all digital savvy. Are active on social media, consume content on desktop and mobile, and even follow influencers that target them, and they're spending on everything from automotive to technology to household appliances. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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65% of businesses acknowledge they are integrating generative AI into their tech, that according to AI Marketing Transformation Index. Monica Ho, CMA of Soci says "it's clear that while we navigate the benefits of AI, we must also carefully manage its perception among consumers". Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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To sign up, go to startupnation.com/verizon-landing Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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With the most aggressive Federal Reserve interest rate hikes in decades, many small business owners are faced w/ double digit percentage loans, and that is if they can access lending at all in a much tighter banking and credit environment. On top of rising cost of supplies and wages, and it's just a really tough environment for small businesses to be operating these days. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Roughly 72% of American consumers shopped Black Friday this year. U.S. retail sales totaled 9.8 billion, that's a 2.5% growth year over year on Black Friday. In store sales increasing 1.1%, and e-commerce sales rising 8.5%. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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National Retail Federation is predicting that 74% of holiday shoppers plan to shop in earnest starting this weekend, the highest estimate since the NRF began tracking this data in 2017. People still love Black Friday best, with 72% or an estimated 130 million people planning to shop that day, 39% saying they plan to shop that day in addition to or instead of Black Friday.

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Dell has been a great friend to small businesses here in the Great Lakes region. They have announced a $1K shopping spree to 3 lucky winners in the Black Friday Cyber Monday giveaway to spend on Dell's products aimed at helping entrepreneurs succeed. Go to startupnation.com/Dell Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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A Braze study indicates that offering relevant or personalized offers is important to consumers as are offering rewards and loyalty program perks. Convenience, very important. Customer service. Discounts, product quality and brand trust at number 2 and pricing according to value and pricing competitively comes in at number 1 on the list of most important factors when it comes to compelling consumer purchases. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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What's hot in marketing these days? One strategy that seems to be working well is that of influencer marketing. In particular, for B2B businesses, according to a 2023 B2B Influencer Marketing Report, that study by Top Rank Marketing conducted by Ascend2. 94% say that influencer marketing is a highly effective strategy and its use is growing. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Small Business Adoption Survey 2023, 75% of small businesses are utilizing AI tools for an expansive range of business functions. Nearly half of all small businesses started using AI based tools in the past year. These tools are enabling their workforces to focus on high value projects and tasks, including revenue generating activity, and providing opportunities for growth and a more meaningful work experience. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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