According to a new study by SurveyMonkey, 27% of marketers now indicate that they fear AI could threaten their job security. What are the key use cases? 34% of marketers integrate AI into the back end of their platforms. For example, chat bots and email automation. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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A new survey from Her Campus Media, a Gen Z media and college marketing company, finds that more than half of Gen Z prefers TikTok as its search engine of choice, and TikTok more than any other influences their purchase decisions. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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There are more opportunities than ever to build sound into your brand. Thinking of ways to differentiate your brand try using sound in one way or another in association with your brand and drive more business to your company as a result. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Why are employees pushing so hard to get their employees back into the office? According to Resume Builder survey, employers who have their employees back in the office are reporting that they see an improvement in revenue, productivity, and worker retention. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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This morning on the Business Beat, we're focused on the aspiring entrepreneur, someone who's thinking about starting a business of their own. We've got a list compiled by GoBankingRates.com of the most important skills required to make it in today's business landscape. Listen to the top 9 skills. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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As you think about growing your business and reaching higher levels of success, continue to put focus on your brand, a brand that goes beyond relevance, and instead, it's one that has resonance. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Knowing your customers and the subtle, but unique characteristics of each inform businesses about which channels are best to use, perhaps social media for one, and TV for a different demographic, as well as the promotions and messaging that best capture their attention. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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US LinkedIn user growth is projected to accelerate 6.3% this year. A projected total of 75.8 million users by year end. And US ad revenue growth will hit 8.8% this year on LinkedIn for a total of 3.95 billion, and that is expected to accelerate in 2024 by 15.1% growth. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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AKI reports that based on their study, 47% of consumers expect to shell out more than $500 each on holiday gifts this year. And their study also offers a deeper look into what shoppers are planning to buy this year: 73% of consumers plan to purchase jewelry or apparel, 67% cash or gift cards, and 46% will buy beauty related items and/or services. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Rob Goff, VP and GM of retail at Salesforce says, "After a few years of accelerated e-commerce adoption throughout the pandemic, retailers are under pressure to drive sustainable growth & customer loyalty while maintaining their margins. If you're a retailer hoping to hear those cash registers ringing this holiday season, you better have well-planned discounts & updated return policies that reflect expectations of today's consumers". Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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