PR continues indeed to be an effective path to getting your story out into the public eye, and that then can result in consumer attraction, engagement, and loyalty for your business. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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New research just out from the Pew Research Center makes clear that Americans love having their own business relative to working for someone else. 15 million Americans who are self-employed, and roughly 75% of those do it full time. 62% of those who are self-employed say that they are either extremely satisfied with their choice of becoming an entrepreneur, or at least very satisfied that compared to 51% of those who work for others in that same study. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Startup companies are always looking for breakout ways to gain more exposure and notoriety and to build credibility. One way to achieve that is by entering recognized awards programs in order to take a shot to win. One of the best is the Inc. Magazine, best in Business Awards Program for Small Business, which is back for its fourth year this year. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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We all know the value of engaging and activating existing customers versus having to go out and pay handsomely to attract new ones. So what's the best way to achieve this? Well, according to the 2023 email marketing survey from UpCity, it's by focusing on email marketing as a primary channel. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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A new study by Axiom known as Customer Intelligence explores how well you understand your customers. In spite of a broad understanding about the value of customer data and customer analytics, many businesses simply aren't paying attention to it, leaving an opening for their competition. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Walmart has officially announced the application period for its open call event now in its 10th year. The program allows small business owners and entrepreneurs to apply for the opportunity to pitch their products, to have them be selected to be offered on Walmart or Sam's Club shelves, or walmart.com. Program information at [email protected]. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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A civic economic study indicates that for every a hundred dollars you spend w/ a local business, roughly $68 of it stays in the community as opposed to when it's spent w/ a national chain, only a fraction of this amount does. That means that when they're profitable, that profit stays within the community. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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One can look to various bellwethers and benchmarks to try to glean just where we're headed with the economy and in business. One of the best is to look at the ad market. This is because businesses feel more confident to spend on advertising when the economy is strong and consumer confidence is high. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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The most common uses of ChatGPT were for writing code, creating tables, and providing examples. While "make", "create", and "provide" were the most popular ways to start a conversation with ChatGPT. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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How much time are we spending executing these side hustles on average? On average, Americans who have a side hustle spend around 13 hours a week, while about 44% are spending fewer than 10 hours a week and still generating a meaningful amount of income for the time invested. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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