WNBA players along with the mainstream media...are once again pressuring the league to increase player salaries. The situation with Brittney Griner as well as an incident in Turkey...has renewed this push for increasing salaries across the WNBA. Of course...this isn't sustainable.

We explain why increasing player salaries isn't a reality for the WNBA. We discuss the players lack of leverage...in terms of being able to justify an increase. We analyze attendance and television ratings in the WNBA throughout 2022...and explain why both metrics are reasons to not increase player salaries.