For months...we've been saying the NBA should be marketing the league around Steph Curry instead of LeBron James. This was just a premise...we didn't have hard proof that this should be happening...until now.

We review a study from the Sports Business Journal...which analyzed NBA ratings in local markets for the 2020-21 season. We reveal the top rated teams in the NBA...and explain what they have in common.

We also show how LeBron James and the Lakers aren't even the most watched team in the Los Angeles market. We explain why Adam Silver needs to promote Steph Curry and the Warriors next season...and how the league should distance itself from LeBron James.