In a recent conversation, we dove into why running is booming—not just because of impressive race times, but because it's becoming an inspiring lifestyle.

Elite runners often focus solely on their speed, but that's not what connects with the masses. Stories like those of Eliud Kipchoge resonate because they reflect the human experience.

It’s about sharing relatable journeys, not just fast splits.

Let’s bridge the gap between speed and storytelling in running!

RD's under fire at Snowdonia and JFK 50 - what does this signal about the business of Ultra Trail Running?

Prize money and Black Canyon was crowdsourced - was this short term gain but not sustainable, how does this contrast to the ACG x Gorge partnership with a $75K prize purse and what responsibility does HOKA own?

Learn how Anthony Costales overcame injuries and doubts to return to the trail running scene. Discover insights on training, motivation, and the support of family in this inspiring journey.

We'll also dive into competition and rivalries between professionals and how amateurs can find competition in the 95, training with a chip on your shoulder and so much more.

In the world of trail running, the path to success is often littered with obstacles. Just ask Anthony Costales, who faced significant setbacks before making a triumphant return to the sport. In this episode, we’ll dive into his personal journey, exploring how he navigated injury, found motivation, and leveraged support from family. Whether you're a fellow runner or someone looking for inspiration, Anthony's story offers valuable lessons on resilience and passion.

On this episode I welcome Josh Quinones to Wolfie's World, together we explore the intersection of running, design, and community. Josh shares his unique journey into running, the importance of community support, and how sobriety has influenced his running experience. We discuss the challenges of designing running apparel that balances aesthetics and functionality, as well as the evolving culture of running, particularly the differences between road and trail running. Josh shares his curiosity/desire to participate in trail races and the significance of STORYTELLING in the running community.

In this engaging conversation, professional runner Matt Daniels shares insights into the evolution of the Golden Ticket Series, and the dynamics of competition in trail running. He discusses the importance of community, the challenges of training for races like Black Canyon, and the emotional connections formed through supporting fellow runners. The Golden Ticket Series has evolved, impacting the dynamics of competition and storytelling.

International races bring diversity but can dilute the domestic competition. The future of trail running relies on maintaining a strong domestic series.

In this episode of Wolfie's World, I sit down with Emory, a close friend, trail running enthusiast and co-founder of Hyperlyte Liquid Performance. We discuss the evolution of trail running media, the importance of storytelling over breaking news, and the unique backgrounds of trail athletes. Emory emphasizes the need for balance in the sport, particularly as it becomes more internationalized, and the impact of brands on athlete narratives. We also explore the Golden Ticket series and the importance of creating a strong fan base through relatable stories and experiences.

In this one we strive to pay respect to the trail media torch bearers - while also providing an honest response to what we're seeing emerge in 2026.

Ultimately we bring it full circle back to the 95 and what it means to Emory. I had blast with Emory and look forward to future episodes together.

Summary

In this episode of Wolfies World, elite runner Brad Popple, shares his journey from a young athlete to a successful ultra runner and business owner. Brad discusses his early experiences with running, the freedom it provided him, and how it became a significant part of his identity. He reflects on his high school and college running career, the challenges he faced, and the lessons learned from injuries and setbacks, including a serious bout with rhabdo after a 100-mile race.

Brad emphasizes the importance of enjoying the process of running rather than just focusing on performance metrics, and he shares insights on how to maintain a healthy relationship with running gear and nutrition.

As the conversation unfolds, Brad talks about his transition from competitive running to ultra marathons, highlighting the joy he finds in pacing others and the community aspect of the sport. He also discusses his time with Satisfy, a brand that resonates with his values, and his current role as the owner of Charlotte Running Company, where he aims to inspire others through running. The episode concludes with Brad offering advice to those struggling with motivation, reminding listeners that any run is a good run and encouraging them to appreciate their journey in the sport.

In this episode, I welcomed Cole Zucker, a successful entrepreneur and elite amateur marathoner, to Wolfie's World. We discuss his journey in running and business. Cole shares his early experiences with running, the importance of mentorship, and how running has shaped his entrepreneurial mindset.

He delves into the cultural evolution of running in China, the rise of local brands, and the challenges of starting a business.

The conversation also covers his innovative company Killa Run insoles, their benefits, and the process of creating custom insoles for runners. Cole shares his future running goals and offers insights on maintaining motivation and mental toughness in both running and business.

Summary

In this engaging conversation, I sit down with Christian and we explore the journey of building Near Earth Socks, the challenges of transitioning from photography to product creation, and the importance of sustainability in the running industry. We discuss Nike's recent entry into trail running, the potential impact of the Olympics on the sport, and the significance of authenticity and connection in branding. Christian shares insights on the meaning behind his brand's name and the role of nostalgia in sports culture, emphasizing the need for genuine experiences in marketing.

It was an honor hosting this conversation with Christian, enjoy!

Stoke level is high for this one, long time supporter of Wolfie's World, I'm bringing on Santi from San Antonio, TX and captain of Extra Credit run club. This one goes deep into community building and the importance of intentionally creating an atmosphere/aesthetic that is welcoming to new runners.

Santi's journey reflects the importance of community support in personal growth.

Running can serve as a mental health check for individuals in high-stress industries.

The Extra Credit Run Club was born from a desire to create a welcoming space for all runners.

Santi emphasizes the significance of vulnerability in the running community.

Building a pro team allows for the celebration of local talent and community heroes.

Santi's background in music and branding informs his approach to running and community building.

The importance of maintaining joy in running amidst competitive pressures.

Santi's experiences highlight the value of mentorship in sports and life.

Inclusivity in branding can attract a diverse group of runners.

This conversation underscores the transformative power of running in people's lives.

Chad Bruce has been a close friend for over 8 years and was long overdue for a visit to Wolfie's World. We talk about his wildly different experiences at Javelina Jundred, his explosion into the 200 mile scene, Cocodona 250, Arizona Monster 300 and his 2026 Triple Crown pursuit! Chad shares his gear knowledge specific for the 200+ mile events and his partnerships with Coros, Speedland, Path Projects, Ultraspire, Vespa Endurance, Fluid Nutrition, Squirrels Nut Butter, XOSkin.

Beyond his impressive and inspiring running resume, Chad is a Husband, Father/Grandfather, business owner - he embodies the 95. Chad also shares his all encompassing WHY and how he connects with this faith and Christ through this long solo journey's.