In this engaging conversation, Matt Trappe discusses his journey in the running community, the launch of his lifestyle brand Auteur Sportif, and the importance of brand narratives in trail footwear.

Matt emphasizes the importance of bridging the gap between brands and the running community.

The concept of brand narrative is crucial in differentiating trail footwear from road running.

Auteur Sportif aims to focus on the lifestyle aspect of running rather than just performance.

Consumer feedback is often too late to influence current product iterations in footwear.

Athletes play a significant role in shaping brand narratives and consumer perceptions.

Aura app provides a new way for runners to share their experiences creatively.

The future of running brands may involve more regional and niche marketing strategies.

Collaboration between brands and platforms like Aura could enhance consumer engagement.

How many Ultra Runners do you know that got their start at age 9? How many have stories of chasing down David Goggins at age 10 and mentoring Jim Walmsley into Ultra Running?

I only know 1 and I'm grateful to bring him to Wolfie's World.

This is the Legend - James Bonnett.

Check out his coaching at McMillian Running:

https://www.mcmillanrunning.com/james-bonnett/

Summary

In this episode of Wolfie's World, host Brian interviews Tyson, known as Trekking with Ty, who shares his journey from a small-town upbringing in California to becoming an influential figure in the running community. Tyson discusses his early life, the impact of Boy Scouts, his struggles with addiction, and how running transformed his life. He reflects on his experiences with the Speed Project, the importance of community in running, and the challenges of post-adventure blues. Tyson emphasizes the therapeutic nature of running and his desire to inspire others to find joy in the sport.

Find out how and why CBCS founder Malcolm Pascotti created a brand that is resonating from summits to urban crosswalks.

Is he a runner?

Is he not a runner?

Listen and find out.

Wolfies World is under new management, Brian parts ways with Borderlands.

What does this mean for the future of Wolfies World?

Will there be changes?

And probably on top of most minds Why?