You didn't used to be like this. Twenty years ago there was cake in the office kitchen, you had a slice, and you forgot about it by three. Something changed.
It wasn't your character.
Sugar addiction expert Jenn Edden joins me to explain what actually shifts in a midlife body — why cravings get louder after 40, the research linking night sweats to insulin rather than estrogen alone, and whether moderating sugar is realistic or a trap. We don't agree on everything, which I think makes it a better listen.
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IN THIS EPISODE
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• Why breakfast decides what happens at 9pm
• What a CGM actually shows when you skip it
• The night sweats and insulin connection nobody mentions
• Can you moderate sugar after 40, or do you have to quit?
• Why 1 in 5 women aged 50–64 meet the research criteria for food addiction
• Ultra-processed food, cravings, and the cake Jenn ate out of her own garbage
• The self-talk the hardest cases all share
• HRT, GLP-1s, and why the foundation comes first
• The five-minute morning habit that costs nothing
Content note: Jenn refers briefly to her own history of abuse and of disordered eating. It is not graphic, but please take care of yourself while listening.
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CHAPTERS
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00:00 Show open
00:31 Why “I'm addicted to sugar” is the wrong story
02:08 Meet Jenn Edden
02:13 The year that tested everything
03:46 “You fall to the level of your systems”
04:41 The 90-minute morning routine that held
06:16 Inside the Sugar Freedom Method
06:55 Why breakfast is the first domino
08:38 What a CGM actually shows
09:57 When the craving is emotional
11:06 Where the passion comes from
12:43 A word from AG1
14:40 From a pint of ice cream to one cookie
15:15 There is no one pill
17:04 The cake in the garbage
17:50 Mike Collins, and where we disagree
19:20 Gut health and the microbiome
20:18 Why some people spiral up and others down
21:09 Forgiveness, and building from the wreckage
24:25 Is it easier to stay sick?
26:43 Why midlife women are the no-BS clients
28:47 Clean eating and the fishbowl
30:57 The line outside your liver
32:55 A word from Fullscript
34:39 The one thing the hardest cases share
36:25 Mirroring, rewiring, catching the thought
38:39 The cup of tea (and Leah's beads)
40:16 HRT, GLP-1s, and doing the foundation first
44:14 Two biohacks: the vibration plate and the tub
48:03 The five-minute rule
50:02 Woman Unleashed, free
51:00 Where to find Jenn
51:40 Clarity, and one last thing
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CONNECT WITH JENN EDDEN
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Free copy of Jenn's book, Woman Unleashed
Jenn Edden Coaching
Jenn on Instagram
Jenn on YouTube
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RESOURCES
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Clarity — 5 weeks, your own real-time glucose data.
Free 5-Day Energy Reboot
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FULL SHOW NOTES, SOURCES & RESEARCH
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Every study cited in this episode, linked to the original paper: read the full show notes
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I'm a certified nutritionist and menopause specialist, but I'm not your doctor. This is not a substitute for personalized medical care. Always check with your provider before changing your diet, supplements, or lifestyle.