How do people justify their regrettable behavior to themselves – such as
discriminating against others on the basis of gender and race? We suggest that
a common strategy used to avoid the appearance of bias when making such
decisions is to cloak decision-making in more acceptable terms: when people
make decisions based on questionable criteria – such as gender – they scan
the environment for other less controversial attributes that can be recruited to justify their decisions. We demonstrate this general process in domains
ranging from racism in the legal system (Blacks being disproportionately
excluded from juries in trials with Black defendants) to gender discrimination
(women being passed over for traditionally “male” jobs), showing that in each
case, decision-makers are careful to find other mundane attributes to mask the
true reasons underlying their biased decision making.