Many highly accomplished women struggle to convert their experience into clients — not because they lack confidence or credentials, but because their expertise isn't clearly translated for the market.

In this episode, I break down a pattern I see constantly: women with deep experience, impressive backgrounds, and real impact who still feel unsure how to explain what they do, avoid naming their accomplishments, or feel like their experience is "all over the place."

I explain why accumulated experience doesn't automatically equal clear positioning — especially for women who've built layered careers across corporate, consulting, leadership, academia, or entrepreneurship.

We talk about:

• Why high-achieving women often downplay or soften their expertise

• How unclear positioning leads to smaller opportunities, misaligned clients, and constant over-explaining

• The real cost of staying "untranslated" in the market

• What actually creates clarity (and why rewriting your bio isn't the answer)

If you've ever felt respected in rooms but invisible in the market — or tired of explaining yourself to people who should already "get it" — this episode will help you see what's really happening and what to do next.

This conversation is especially relevant if you want your experience to finally match the level of opportunities coming your way.

This episode is a reflection on 11 years of building a consulting business — and becoming the leader required to sustain it.

In this solo episode, Liz J. Simpson shares the real story behind her journey: the early ambition, the missteps, the visibility without stability, the seasons of self-doubt, and the moment she realized her thinking — not just her work — was worth big money and big rooms.

This is not a highlight reel. It's an honest conversation about what it actually looks like to grow into 5- and 6-figure corporate deals, lead a multimillion-dollar consulting firm, and unlearn the patterns that keep so many women overworking, undercharging, and carrying too much alone.

In this episode, Liz unpacks:

• The early years of chasing fulfillment before understanding value

• What it's like to be visible, in demand — and financially stretched

• The internal shifts required to expect (and receive) bigger checks

• How corporate consulting changed the scale, stability, and impact of her work

• The leadership lessons no one talks about once the business grows

If you're in a season of rethinking your work, your worth, or the level you're meant to operate at — this episode will meet you right where you are.

This is about growth, identity, leadership, and learning to trust that what comes easily to you can still be extraordinarily valuable.

In this insightful episode of the Women Consulting Corporate podcast, host Liz J. Simpson delves into the intricate balance of logic and intuition required to set a business direction. Drawing from her vast experience and recent transformative episodes from Brooke Castillo's Life Coach School Podcast, Liz examines the emotional and strategic evolution she's experienced at the multimillion-dollar mark in her business. This episode is a treasure trove of wisdom, particularly valuable for women entrepreneurs striving to scale their businesses and break revenue barriers.

Liz shares her personal journey and the impact of disassociating her identity from her work, providing listeners with a fresh perspective on leading a business with nothing left to prove. She poses thought-provoking questions that challenge business leaders to reassess their motivations and strategies. Later in the episode, Liz offers actionable advice tailored for entrepreneurs at different stages, emphasizing the importance of finding and securing the right clients, maintaining healthy boundaries, and celebrating incremental progress. Whether you're just starting out or are looking to scale your established business, Liz's insights are sure to inspire and guide you toward greater success.

• Vision Setting: Liz emphasizes the importance of balancing logical business strategies with intuitive, emotional insights to effectively set a direction for your business.

• Self-Audit for Growth: Evaluating your actions through the lens of what an investor would do can provide clarity and help prioritize essential business activities.

• Leadership Evolution: As a business grows, the need to prove oneself diminishes, allowing leaders to establish healthier boundaries and make more strategic decisions.

• Client Attraction and Retention: Focus on identifying your ideal clients, understanding their needs, and offering high-value solutions to achieve consistent revenue and market presence.

• Celebrate Progress: Recognizing and savoring incremental achievements is crucial for maintaining motivation and relishing the entrepreneurial journey.

1. "You could earn more than what 88% of women entrepreneurs make in one entire year with one single corporate client." – Liz J. Simpson

2. "How would I lead this business if I had nothing to prove? And how do I lead this business with the chip on my shoulder and something to prove?" – Liz J. Simpson

3. "My dream creates a space for someone else to live their dreams." – Liz J. Simpson

4. "The journey has to feel how you want the destination to feel." – Liz J. Simpson

5. "Celebrate those moments, recognizing that I had a hard few weeks and now I'm seeing the fruit of my resilience, my discipline, my commitment, my courage." – Liz J. Simpson

• Brooke Castillo's Life Coach School Podcast

• Stacey Boehman

• Join The 12% Accelerator Program

Embark on this enlightening episode to gain powerful insights and strategies for scaling your business with corporate clients. Stay tuned for more episodes of Women Consulting Corporate, where real stories and proven tactics empower women entrepreneurs to create bigger impacts and bigger checks.

In this transformative episode of the Women Consulting Corporate podcast, host Liz J. Simpson shares her rejuvenating experience from a mastermind event in Mexico. This momentous event marks a pivotal shift in her professional journey, providing her with a clear action plan to significantly scale her business. Liz emphasizes the power of being in new environments, the importance of actionable insights, and the necessity of investing in one's growth, all while weaving her personal anecdote of overcoming initial resistance and discomfort.

Liz delves deep into the transformative power of being surrounded by like-minded individuals and structured masterminds. She reflects on how her experiences at the event not only provided her with actionable strategies to sixfold her business but also redefined her approach to leadership and personal growth. Liz underscores the value of engaging deeply with invested programs and leaving comfort zones to find profound clarity and inspiration, sharing a personal story that many entrepreneurs can relate to.

• Importance of New Environments: Being in a room with new people and ideas can lead to significant breakthroughs and reinvigoration.

• Actionable Insights: Real growth stems from structured and actionable insights, rather than just networking.

• Leadership Development: Scaling a business requires evolving as a leader and building strong, autonomous leaders within the team.

• Facing Discomfort: True growth often comes from pushing through discomfort and engaging deeply with opportunities and investments.

• Strategic Planning: Developing a clear, step-by-step action plan is crucial for achieving significant business milestones and overall success.

• Women Consulting Corporate Live! Conference: http://womenconsultingcorporatelive.com/

• TD Jakes' Message - "Father of Mercy": TD Jakes' impactful spiritual messages are accessible through various online platforms.

• Tony Robbins' Quote: "Private victories precede public victories."

Tune in to the full episode to uncover how Liz J. Simpson transforms her moment of reluctance into a profound business epiphany and strategic success. Stay connected for more empowering episodes from the Women Consulting Corporate podcast, where strategic insights meet growth opportunities.

Liz J. Simpson is a highly successful entrepreneur and business coach who specializes in helping women consultants land corporate clients. With a background in corporate sales and marketing, Liz has trained thousands of women entrepreneurs worldwide and is dedicated to empowering women to achieve financial success. She is the host of the Women Consulting Corporate podcast and the founder of the 12% Accelerator program, which helps women-owned businesses grow by landing corporate clients.

In this episode of the Women Consulting Corporate podcast, host Liz J. Simpson discusses the concept of "eating the frog" and the importance of taking action to overcome fear and achieve business success. She shares her personal experiences with procrastination and the negative impact it can have on mental health and business growth. Liz emphasizes the need to regulate emotions, make sound business decisions, and tap into the best version of oneself to lead a successful business. She encourages listeners to identify their fears, take action to overcome them, and document their progress to build a supportive community.

Key Takeaways:

• Less than 12% of women in business achieve six figures in annual revenue, and less than 1% of women of color entrepreneurs achieve seven figures in annual revenue.
• Eating the frog refers to starting the day by tackling the one essential activity that is being avoided but has the potential to make the most impact towards achieving goals.
• Fear is often tied to stories rather than facts, and it can rob entrepreneurs of their most brilliant ideas and opportunities for growth.
• Taking massive, imperfect action is key to overcoming fear and achieving business success.
• Surrounding oneself with people who have already taken the desired action can provide support, guidance, and proof that success is possible.

Notable Quotes:

• "The journey has to feel how you want the destination to feel." - Danielle Laporte
• "Every single time I eat the frog, I win. And for sure, my mental health is always better on the other side." - Liz J. Simpson

Resources:

• Liz J. Simpson's LinkedIn: Liz J. Simpson
• Women Consulting Corporate Live: womenconsultingcorporatelive.com
• Apply To Access My Complimentary Advanced Masterclass

Subscribe to the Women Consulting Corporate podcast on all platforms.

Like this episode? Leave a review!

When it comes to women of color, many feel they have to code-switch or assimilate in order to serve the corporate space. There's often a lot of fear and trepidation around it, and even more mindset coaching to be done for it. But what if we didn't have to change who we are or what we do to make an impact, and more specifically, conquer the corporate space?

In this episode, Liz welcomes the perfect example of someone who stands on his square, packaging, passion, and mission, and is SERVING corporate clients - Born Logic.

Liz's homie, lover, friend, and husband, tune in as Logic shares his growth as a business owner and why he never chose to water down his message to make an impact.

KEY POINTS:

• How Melaneyes Media was born
• Evolving through COVID and transitioning from entertainment to education
• The shift from online events to corporate
• Why Born Logic did NEVER watered down his message
• The importance of representation and showing possibilities

QUOTABLES:

"Our nation is changing. The needs of our society are changing. And then, corporations are changing, and the faces of corporations are changing." - Born Logic

GUEST RESOURCES:

Born Logic

Melaneyesmedia.com

IG | instagram.com/melaneyesmedia

PRODUCTS / RESOURCES:

Apply To Access My Complimentary Advanced Masterclass

Download My 3 Free Scripts For Booking Meetings with Hard To Reach Executive Buyers

Connect with Liz on Linkedin

Subscribe to the Women Consulting Corporate podcast on all platforms:

- Subscribe on Youtube

- Subscribe on Apple Podcasts

- Subscribe on Spotify

Like this episode? Leave a review!

Women Consulting Corporate is edited by Instapodcasts (visit at instapodcasts.com)

Too often we glamorize relationships, with conversations abound about finding partners, strong leaders, and blending visions. But let's get real - mixing strong personalities will always lead to some conflict. So in this episode, Liz and her Director of Operations, Kelley Watson, discuss the reality of building a team and embracing the healthy tensions that come with it.

Tune in for a behind-the-scenes look at how Liz and Kelley navigate healthy tension and why they believe it is those diverse perspectives that give their business the innovation and success it is seeing today.

KEY POINTS:

- How Kelley and Liz connected

- What happened when Liz and Kelley got landlocked?

- Why conflict is the secret sauce to Stimulyst's success

- "You are here to challenge me."

- The importance of building a starting line-up

- Getting comfortable with hiring and firing

QUOTABLES:

"If you want a yes person, you'll do fine. But if you actually want a strong right-hand leader, that means there are two strong personalities. Which means you are not going to see eye to eye. And to me, I think that has been the secret sauce for why our business has taken off." - Liz J. Simpson

PRODUCTS / RESOURCES:

Apply To Access My Complimentary Advanced Masterclass

Download My 3 Free Scripts For Booking Meetings with Hard To Reach Executive Buyers

Connect with Liz on Linkedin

Subscribe to the Women Consulting Corporate podcast on all platforms:

- Subscribe on Youtube

- Subscribe on Apple Podcasts

- Subscribe on Spotify

Like this episode? Leave a review!

Women Consulting Corporate is edited by Instapodcasts (visit at instapodcasts.com)

Why are so many small companies and entrepreneurs afraid to do business with large corporations? Is it fear of the unknown, not knowing where to start, or simply the stigma of working with big business, especially as a person of color?

Shedding light on this issue and speaking to the importance of supplier diversity and equity, in this episode, Liz welcomes entrepreneur and co-president of Amazon's global Black employee network group, Paul Adamson.

Tune in as they discuss how to stand out to large corporations, why you should "lead with the problem," and much more in this special behind-the-scenes take on what organizations look for when considering supplier diversity and how you can best position yourself for those opportunities.

KEY POINTS:

- Why supplier diversity is important

- Looking at diversity across the spectrum

- How to position yourself and develop relationships with large corporations

- What is an affinity group?

- Bringing back the human element in business

- They are looking for you! Stop being scared, and go for it!

QUOTABLES:

"When you think about connecting to people, you need to have demographics that will be able to subscribe to the people that you're trying to sell to. So if we're trying to sell our platform as a way that we can reach more customers, we need to have people from all age groups, demographics, backgrounds, and all walks of life." - Paul Adamson

"I think a lot of us, especially during the pandemic, forget that you got to be real. And if you're real and you make genuine connections, you'll make money. The money will come find you." - Paul Adamson

GUEST RESOURCES:

Paul Adamson

LinkedIn | linkedin.com/in/paul-adamson-13299a79

IG | instagram.com/247kinvestments

PRODUCTS / RESOURCES:

Apply To Access My Complimentary Advanced Masterclass

Download My 3 Free Scripts For Booking Meetings with Hard To Reach Executive Buyers

Connect with Liz on Linkedin

Subscribe to the Women Consulting Corporate podcast on all platforms:

- Subscribe on Youtube

- Subscribe on Apple Podcasts

- Subscribe on Spotify

Like this episode? Leave a review!

Women Consulting Corporate is edited by Instapodcasts (visit at instapodcasts.com)

Sometimes we forget that we don't build a business but that the business builds you, and with that, our business can't survive if we aren't taking good care of ourselves. So in one of the most important episodes of the season, Liz and her guest Dr. Reba Peoples discuss how entrepreneurs, specifically Black women, can better maintain their health and well-being.

So if you're wondering how you can rethink wellness, sustain your health, and grow your business, don't miss this conversation with Dr. Peoples on doing wellness differently so you can do business differently.

KEY POINTS:

- Dr. Reba Peoples's path to holistic health and wellness

- What are functional adaptations?

- How can we start our own emotional liberation journey?

- The best practices for balancing business and wellness

- Signs of burnout and the need for rest

- Why Dr. Reba Peoples specializes in serving Black women

QUOTABLES:

"I originally started out in clinical practice. And what I found in clinical practice was a lot of what we label as dysfunction were really functional adaptations to dysfunctional environments." - Dr. Reba Peoples, M.D.

"Your existence alone is your permission for peace and joy and well-being. It's not something that has to be earned or deserved. When you realize it's your birthright as a human being, I think you start to move through the world differently." - Dr. Reba Peoples, M.D.

GUEST RESOURCES:

Dr. Reba Peoples, M.D.

linkedin.com/in/rebapeoplesmd

PRODUCTS / RESOURCES:

Apply To Access My Complimentary Advanced Masterclass

Download My 3 Free Scripts For Booking Meetings with Hard To Reach Executive Buyers

Connect with Liz on Linkedin

Subscribe to the Women Consulting Corporate podcast on all platforms:

- Subscribe on Youtube

- Subscribe on Apple Podcasts

- Subscribe on Spotify

Like this episode? Leave a review!

Women Consulting Corporate is edited by Instapodcasts (visit at instapodcasts.com)

In this episode, Liz is joined by her Director of Operations, Kelley Lawson, as well as Sales and Client Success Coach, Cheryl Parks, to discuss a topic on the top of many a woman's mind - how can we intentionally build a life by design and in harmony?

Tune in as Liz, Cheryl, and Kelley discuss the battle for the life they want, the pressure to find a balance between kids, marriage, and their clients, and how you can break away from that cycle.

It's a candid conversation you don't want to miss between 3 powerful friends, entrepreneurs, and women who are continuously reassessing, evolving, and building their lives by design.

KEY POINTS:

- What does building a life by design mean?

- Entrepreneurship is a choice - You get to choose!

- Event + response = outcome

- Unlearning societal pressures and setting boundaries

- Give yourself permission to create a life you love!

QUOTABLES:

"The journey should feel like the destination. If your journey doesn't feel like the destination that you're visualizing, you should reassess the journey and or reassess your desired destination."

"You really have to unlearn what you've learned. Society has taught us certain things. The media teaches us certain things. To live the life you want, you may have to unlearn quite a bit."

PRODUCTS / RESOURCES:

Apply To Access My Complimentary Advanced Masterclass

Download My 3 Free Scripts For Booking Meetings with Hard To Reach Executive Buyers

Connect with Liz on Linkedin

Subscribe to the Women Consulting Corporate podcast on all platforms:

- Subscribe on Youtube

- Subscribe on Apple Podcasts

- Subscribe on Spotify

Like this episode? Leave a review!

Women Consulting Corporate is edited by Instapodcasts (visit at instapodcasts.com)