Women Don't Do That (WDDT)

Amy Creyer Percifield is an American-Canadian creator, advertising specialist who works in the creator economy. She recently went viral on TikTok for her content about Canada and the U.S.. In this episode, we dive into the realities of moving from the U.S. to Canada—exploring cultural differences, stereotypes, women's experiences, maternity leave, and the evolving relationship between the two countries. At a time when Canada-U.S. relations are strained, this is a poignant conversation about what we can learn from each other and how to find common ground with our neighbours.

Amy Creyer is an American living in Toronto, Canada, with her husband Ben Percifield and two cats, Rufus and Tesla. She works as an award-winning creative director and TikTok content creator who talks about her daily life & lived experiences in Canada and the United States.

Amy’s professional work has earned popular & industry press coverage and numerous awards. In 2010, Amy launched a renowned street-style blog that authentically captured fashion from the streets of Chicago and New York City. Over time, the brand & content partnerships she earned as a creator kickstarted Amy’s career in the world of global advertising agencies, where she now crafts big ideas and helps CPG brands grow through unexpected, culturally-relevant ad campaigns that drive real results. 

In her spare time, Amy continues to create content and develop digital experiences to make the world a better place. During the pandemic, she launched BeMyFriend.Ca, a social experiment that inspired over 1,000 people to join a virtual friendship community during Canada’s restrictive Covid-19 lockdowns. Her PR stunt earned millions of impressions through national press coverage on CBC, Breakfast TV, and more, sparking a dialogue about human connection at a time when it was needed most.

Amy grew up in Northwest Arkansas, where her parents owned a working cattle ranch, before migrating north to attend university at Michigan State. In 2008 she moved to Chicago and at the end of 2019 her company transferred her from the United States to Toronto, Canada.

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In this episode of WOMENdon’tDOthat, Stephanie kicks off 2025 with a personal update and a glimpse into what’s ahead for the podcast. From navigating the challenges of motherhood with a 14-year-old to setting her intention for the year—focus—Stephanie shares her journey of balancing ADHD, chronic illness, and a busy career. Plus, get a sneak peek at some exciting upcoming episodes, featuring top guests from various fields, including employment law experts and an Olympic Gold Medalist. Tune in for the inspiration, insights, and stories that will help you turn what ifs into Let’s go!

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 Join us for an enlightening conversation with Jen Hamilton, a labour and delivery nurse and TikTok sensation, as we delve into the world of motherhood myth-busting and empowerment. In this episode, Jen shares her unique journey, hilarious TikTok content, and honest insights on topics ranging from pregnancy and birth to postpartum experiences. Discover the truth behind common misconceptions, gain valuable tools to advocate for yourself in birth and motherhood, and debunk societal pressures surrounding motherhood. Tune in to be inspired, educated, and entertained by Jen's stories and expertise. Whether you're a mom, mom-to-be, or simply interested in debunking myths, this episode offers valuable insights and practical advice. Don't miss out on this empowering conversation - listen now and take your motherhood journey to the next level. 

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• beaconnorthstrategies.com
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Interested in sponsorship? Contact us at [email protected]

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From the Vault, Host Stephanie and Stacey Keller discuss how Stacey transitioned from teacher to disruptor. How did Stacey take the accessories industry by storm? How did she find “the idea”? What barriers has Stacey faced in her career? What is it like to be on Dragon’s Den? Take a listen to find out how Stacey’s inspiring story will get you thinking about how to grow in your own life!

More about Stacey Keller:

Stacey Keller is the CEO and founder of Ponyback. A company that sells fashion accessories. Comfortable, stylish, and flexible headwear that can accommodate long hair in any style. I love a disruptor and Stacey is here today to talk about revamping the hat industry.  

Mentioned in this episode:

Blog post: Sit at the Table, Queen, and Own it

More about Stacey:

TikTok

Instagram 

Facebook

Podcast recommendation: Impact Therapy, The GaryVee Audio Experience

Book recommendation: What I know for sure by, Oprah 

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How to find WOMENdontDOthat:

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Interested in sponsorship? Contact us at [email protected]

Our Latest Blog:

https://www.womendontdothat.com/post/christmas-reflections

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In this special episode from the vault, cherished Canadian author Ann Douglas returns to WOMENdontDOthat for a powerful and timely conversation with host Stephanie about menopause, midlife, and Ann's latest book, Navigating the Messy Middle: A Fiercely Honest and Wildly Encouraging Guide for Midlife Women—a must-listen whether you're already living it, approaching it, or simply curious about the journey ahead!More about Ann: 

For decades, Ann Douglas was Canada’s most trusted writer on all things parenting. Now she’s turning her attention to the glorious messiness that is midlife. She is the author of 26 non-fiction books, including many bestselling titles in the parenting category, and a passionate and inspiring speaker who delivers keynote addresses and leads small-group workshops at conferences and online events. Ann and her husband Neil live in rural Ontario, where she is hard at work on her first novel.

 Where you find Ann:

Twitter 

Instagram 

• Ann on social media: https://twitter.com/anndouglashttps://www.instagram.com/annmdouglas/

Mentioned in this episode:

• Book: NAVIGATING THE MESSY MIDDLE: A FIERCELY HONEST AND WILDLY ENCOURAGING GUIDE FOR MIDLIFE WOMEN
• You can be a happy mom! What author and parenting expert Ann Douglas Ep. 20

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Interested in sponsorship? Contact us at [email protected]

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In this special episode from the vault, Stephanie revisits her conversation with Naudia Banton, a powerhouse entrepreneur and talent management expert. With an impressive background spanning industries like publishing, healthcare, insurance, education, and manufacturing, Naudia has carved out a unique path in the business world. She played a key role in launching Waterloo Region’s first Women Entrepreneurs Bootcamp and currently advises startups through the Summer Company Program.

In this episode, Naudia shares her entrepreneurial journey, discusses her experience working in the tech field, and reflects on the challenges and triumphs of going back to school as a mom. She also offers valuable advice on diversity, career development, and how to succeed across multiple industries.

Whether you're navigating the early stages of entrepreneurship, balancing family and career, or seeking guidance on how to grow in your professional life, Naudia’s insights are as relevant today as they were when we first recorded this episode. Tune in for a dose of inspiration and actionable advice from an industry leader who’s been there, done that, and is still making waves!

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As we close out 2024, we're bringing back one of the most popular and inspiring episodes of the year—our conversation with Ana Poilievre. In this powerful interview, Ana shares her incredible journey and insights on resilience, empowerment, and advocacy. In this episode, you’ll hear about:

• Ana’s inspiring story as a Venezuelan immigrant to Canada and the resilience it took to build a new life
• Her diverse roles as a mother, supportive wife, and passionate advocate for social change
• The entrepreneurial journey behind launching "Pretty and Smart," a brand and online magazine designed to empower women
• The creation of the "Lead Her Forward" initiative, a movement aimed at helping women step into leadership roles
• Her tireless work to raise awareness about human trafficking in Canada, including her firsthand experiences meeting survivors
• Valuable advice for women on self-care, resilience, and the importance of building supportive communities

Packed with wisdom and motivation, this episode is a must-listen as we head into the new year. Tune in and start 2025 with inspiration.

Anaida Poilievre is a Venezuelan immigrant, founder of an online magazine for women, an advocate to end human trafficking, a former political advisor, and the spouse of The Honourable Pierre Poilievre, Leader of the Conservative Party of Canada running to be the next Prime Minister of Canada. 

Born in Caracas, Anaida emigrated to Canada with her family at the age of eight, settling in a working-class neighborhood in the east end of Montreal where she learned French and English. As an adult, she moved to Ottawa to study at the University of Ottawa, where she obtained her Bachelor's degree in Communications. In 2012, while working at the Senate of Canada, she met Pierre. They married in 2018.

Human Trafficking Advocacy

As a former Parliamentary Affairs Advisor to the Leader of the Senate, Anaida worked on files relating the Criminal Code. Her most important works was to assist in the passage of Bill C-36, the Protection of Communities and Exploited Persons Act in 2014. Since, she has been strong advocate to end and to bring awareness to human trafficking happening here in Canada.

Mother & Female Empowerment

Ana has always fought to empower women wherever she goes. Whether through her work as a political advisor over the years or at Pretty and Smart Co., the magazine she founded, she has always found ways to elevate those around her. 

She is a proud mom to two children, Valentina and Cruz. 

Where to connect with Ana:

subscribepage.io/anapoilievre

www.youtube.com/@AnaPoilievreG

www.instagram.com/prettyandsmartinc/

www.instagram.com/theirstoriesmatter_ 

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🎄 Christmas Special: 5 Steps to a Confident New Year 🎄

In this special Christmas Day episode of Women. Don’t Do That, we're taking a moment to reflect, recharge, and get ready to step into 2024 with confidence. As the year comes to a close, it’s the perfect time to set the tone for the months ahead. Whether you're celebrating the holidays or simply enjoying some quiet time, this episode is packed with 5 actionable steps to help you enter the New Year feeling strong, prepared, and unstoppable.

From preparing for big moments to boosting your self-belief, these tips will help you embrace the future with clarity and confidence. Join me, Stephanie Minton, as we unwrap simple strategies that will set you up for success in 2024.

Take a breath, grab a cozy drink, and let’s kick off the new year together—bold and ready to shine!

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Interested in sponsorship? Contact us at [email protected]

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In this annual reflection episode, Stephanie is joined by her close friend and podcast co-founder, Myrrhanda. They share personal and professional highlights from the past year, from Myrrhanda’s career shift at the University of Manitoba to her growth as a mom and professional. Stephanie reflects on launching the NextGen public affairs event and navigating life as a business owner and mother to teens. The episode explores challenges, growth, and the importance of balance, with both women offering insights into managing life's demands while embracing change. A heartfelt conversation full of vulnerability, wisdom, and friendship.

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How to find WOMENdontDOthat:

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• www.womendontdothat.com
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• How to find Stephanie Mitton:
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• LinkedIn - https://www.linkedin.com/in/stephaniemitton/
• beaconnorthstrategies.com
• TikTok- https://www.tiktok.com/@stephmitton
• Instagram- https://www.instagram.com/stephaniemitton/

Interested in sponsorship? Contact us at [email protected]

Our Latest Blog:

https://www.womendontdothat.com/post/navigating-the-milestone-celebrating-my-40th-birthday-on-my-own-terms-and-how-you-can-too

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In this episode, Lydia Di Francesco, CEO and Certified Workplace Health and Performance Practitioner at Fit + Healthy 365, shares her expertise on tackling the critical issue of burnout. With over 12 years of experience in the wellness industry, Lydia offers valuable insights on how to identify, recover from, and prevent burnout.

Lydia holds a Bachelor of Social Sciences and an MBA from the University of Ottawa and is a regular TV guest expert, former radio show host, and contributor to national and local media. Named Businesswoman of the Year 2023, she brings a wealth of knowledge to help listeners manage burnout effectively in both their personal and professional lives.

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How to find WOMENdontDOthat:

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• Newsletter- https://www.beaconnorthstrategies.com/contact
• www.womendontdothat.com
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• How to find Stephanie Mitton:
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• LinkedIn - https://www.linkedin.com/in/stephaniemitton/
• beaconnorthstrategies.com
• TikTok- https://www.tiktok.com/@stephmitton
• Instagram- https://www.instagram.com/stephaniemitton/

Interested in sponsorship? Contact us at [email protected]

Our Latest Blog:

https://www.womendontdothat.com/post/navigating-the-milestone-celebrating-my-40th-birthday-on-my-own-terms-and-how-you-can-too

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.