The Spark

Women entrepreneurs are facing challenges, here's how they can overcome them


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Saturday kicks off National Women’s Small Business Month. Women – specifically women of color – have powered the post-pandemic small business boom. Women entrepreneurs nearly doubled in number from 2019 to 2021, according to gusto. 32 percent of small businesses are owned by women and nearly one in five Black women are in the process of running or starting a business.

According to Guidant Financial and the Small Business Trends Alliance, there have been more female small businesses owners in the past few years than at any other point in American history.

But many women become entrepreneurs out of necessity to accommodate family needs and face obstacles that make it difficult for their business to survive and thrive.

Careoheena Martinez, CEO of CAMEO, Adriana Eey-reece, Vice President of Partnerships at Accion Opportunity Fund, and Jennie Groff, Member of Business for a Fair Minimum Wage join us to provide some insight on the obstacles women entrepreneurs face and resources to help them succeed.

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The SparkBy WITF, Inc.

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