Founded in 2007 by the Samwer brothers (Oliver, Marc, and Alexander), Rocket Internet is a Berlin-based startup incubator and venture capitalist. The company is known for its ability to quickly create startups by replicating successful models, often from Silicon Valley, and adapting them to emerging markets. Rocket Internet has birthed companies like Zalando, HelloFresh, and Jumia, which have thrived thanks to this strategy.