Founded in 2011 by Josh Tetrick and Josh Balk, Hampton Creek, later rebranded as Just Inc., set out to revolutionize the food industry by replacing animal-based ingredients with more sustainable plant-based alternatives. Their flagship product, Just Mayo, an egg-free mayonnaise, quickly gained attention, positioning the startup as a major player in food innovation. Hampton Creek’s story offers valuable lessons for female entrepreneurs, demonstrating how technology, ethics, and growth can be aligned in a traditionally conservative sector.