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In this minisode, I'm spilling the beans on the early business mistakes that shaped my journey, and what I'd do differently knowing what I know now.
You'll get the inside scoop on how I spun myself in circles trying to do too much and how this led to undercharging, overwhelm, and prevented me from becoming an expert. You'll hear about the issues caused by skimping on processes and documentation, the oh-so-relatable story of how I didn’t charge enough, and the huge income stream I missed out on by not offering certain services earlier. Spoiler alert: it's now a major money-maker!
I'll also chat about the game-changing power of finding your community. And of course, we’ll talk about that pesky work-life balance, how too much hustle and not enough downtime can destroy your creativity.
Lastly, I’ll spill the tea on how not investing in my learning from the get-go meant a longer, bumpier road to confidence in my skills and business.
Website building, checklist, handover process, pricing, cost of living, server set up, working in isolation, online communities, business mistakes, advice, learning, focus, branding, WordPress websites, recurring revenue, income stabilization, hosting, maintenance, mental load, decision-making, process documentation, service level agreements, standard operating procedures, communication, hosting fears, website management, project management, higher prices, financial stability, wellness, downtime prioritization, troubleshooting, software knowledge, peace of mind, Cloudways.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
On this episode we're joined by Desiree Bhullar, a successful digital marketer and micro agency owner about their business journey. We discuss getting started and the key services they provide to businesses at different stages of the business cycle. We delve into the importance of organic marketing services like copywriting, email marketing, and social media marketing. We discuss the significance of personal connections, excellent customer service, and the vital role communication plays in delivering top tier results. We also discuss the importance of having clear branding and target market, and consistency for growth and building trust. Lastly, we cover the ways a supportive system is key to growth for business owners.
Keywords:
clients' needs, business cycle, foundational work, search engines, organic marketing, copywriting, email marketing, social media, SEO, blogging, ecommerce, personal connection, customer service, communication, onboarding, target market, pain points, lifelong clients, Naked Digital Marketer, hospitality industry, consistent posting, advertising, small businesses, website design, social media management, support system, Women Wealth course, target markets, messaging, branding, consistency, content planning, content creation, content organization, visual creation, social media scheduling, business success.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this podcast episode, we tackle the challenging topic of setting prices as a website developer. We discuss the common mistakes of underpricing and crowdsourcing pricing, and highlight the need for pricing that reflects your growing skills and the value of your services. We cover the factors that might be taken into consideration when setting prices to account for your lifestyle, essential costs, taxes, professional development, and advertising. We also discuss the importance of targeting the right market, standing behind your package pricing and working on your money mindset!
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
On this episode of Women Wealth WordPress, we dive into the world of social media with Kristy Campbell, founder and creative director of Pink Pony Creative. Kristy shares her insights on utilising social media to grow your business, develop your skills, explore your creativity and connect with potential clients. She also opens up about her journey from employee to employer, the challenges of growing a team, perfectionism, self-doubt and the importance of authenticity, valuing your loyal fans, and the one skill every business owner should work on. Join us for an inspiring and informative discussion on how to leverage social media to build a successful design business.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this episode, I explore the strategies I use to significantly reduce my website build time. This will allow you to take on more projects (or just enjoy the extra time) increase your income, and open up more mental space for creativity. Discover the power of base sites, utilising templates (pre-built in-house), email snippets, checklists, high-quality software and organized processes to streamline your workflow and deliver better results for your clients.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this insightful episode, we dive into the world of Search Engine Optimization (SEO) with industry-leading expert Kate Toon. We discuss the essential key skills WordPress website developers should master to elevate their projects and boost their clients' online presence. From meta descriptions to moral obligations, we cover an introduction to the SEO spectrum and touch on the topics you need to know to offer website development as a service, and build a successful web dev agency.
In this episode, we discuss:
The moral obligations of website developers in regards to basic best practice inclusions.
One huge mistake we see in this industry and both agree is one of the worst practices a web dev can do for their clients.
Being a woman in a male-dominated tech space, and how that's played out for Kate over her career.
This episode is a must-listen for website designers seeking to enhance their skill set and include development as part of their service offering.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
Discover the secrets to effective client handovers and ongoing success with this week's minisode. Learn how to enhance client satisfaction, develop trust, build referrals, and increase income through a solid handover process.
We cover the importance of the handover, how it impacts your reputation, and how to create airtight processes that boost your confidence and reduce rework. We'll also discuss how to provide clients with the tools they need to manage their websites, offer post-launch support, and maintain strong relationships.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this episode, Nikki from Seedling Digital (that's me!) and Amy from Sun Mother Studio come together to discuss the delicate balance between motherhood and running a creative business. Sharing their personal experiences, challenges, and triumphs, they delve into why WordPress website development serves as the perfect career choice for mamas looking to juggle family life and entrepreneurship.
In this episode, we discuss:
The art of balancing motherhood and business: how we as creative entrepreneurs navigate the challenges of managing a family and a thriving business.
The perks of a WordPress development career: we explore why WordPress website development offers the flexibility and growth opportunities that make it an ideal career for mothers. From setting your own hours to the potential for additional income streams, learn how this path empowers mamas to excel both professionally and personally.
Embracing flexibility and adaptability: we discuss how embracing change, being open to new opportunities, and staying agile in an ever-evolving post-pandemic landscape has helped Nikki and Amy succeed in their business.
This episode is a must-listen for mothers seeking to balance their creative passions with the demands of parenthood.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this episode, I share tips to kick-start your journey to building a design portfolio from scratch and help you attract the dreamiest of clients. I discuss why your website IS your portfolio (and the biggest piece of the puzzle), offering discounted website builds to your network, and utilizing client briefs to flex your creative muscles and manifest dream projects. I share tips for showcasing your work and my favourite places to find high-quality mockups. Join me as I explore the fun (and challenging) parts of growing a portfolio and turning your passion into a sustainable business!
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this insightful episode, Nikki from Seedling Digital (that's me!) and Tegan from Social Law Co come together to explore the legal landscape of running a legally legit Website Development business. Tegan has been so generous with sharing her knowledge and expertise to help you build a business that not only flourishes but also protects you and serves your clients at the highest level. From contracts to data privacy, this conversation covers the essential topics you need to understand to navigate the complex world of digital entrepreneurship.
In this episode, we discuss:
The importance of contracts in a WordPress development business: Learn why having a clear, comprehensive, and legally binding contract is essential for both you and your clients. We break down the key components of a successful contract, including the scope of work, timelines, payment terms, and more.
Data privacy and compliance: As a website developer, do you have an obligation to ensure your clients' websites are compliant with data privacy and security regulations? And what exactly are these? We discuss current privacy laws, and you may just find you’ve got this one wrong!
We talk client communication and managing expectations: including the art of effective communication with clients, setting clear expectations, and maintaining transparent, open lines of communication throughout a project. Learn how to manage challenging situations and difficult clients while maintaining a positive and professional relationship.
Whether you're just starting your WordPress development journey or looking to strengthen your existing design business, this episode is packed with actionable advice and invaluable insights that will empower you to navigate the legal complexities of the digital world with confidence.
You can find more about Tegan at:
- http://sociallawco.com.au/
- https://www.instagram.com/sociallawco/
- https://www.linkedin.com/company/social-law-co
- https://www.facebook.com/sociallawco
- https://sociallawco.com.au/podcast/
- [email protected]
Get full show notes, a list of resources mentioned and a transcript for this episode here: https://womenwealthwordpress.com/building-a-legally-legit-website-development-business-with-tegan-boorman/
Please note, this episode is current as of publishing but is not to be considered legal advice.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
From the publisher's feed
Women Wealth WordPress by Nikki Hamilton is dedicated to helping women start, and succeed, in the wonderful world of website design and development.
Are you paying yourself…
In this podcast, we will cover the mindset, processes, tools and strategies you need to build a thriving digital design business, work with clients you love on projects that light you up, develop a flexible work schedule that works for you and uncover the potential for uncapped income as a freelancer and your own boss.
You will hear open, honest and raw chats with women who have achieved success as a freelance website designer, professionals in related fields with knowledge to spare, and shorter minisodes from Nikki that answer your questions and get straight to the good stuff with actionable and timely tips and tricks. My hope is that you leave each episode feeling inspired, ready to take action and make more money as a freelancer.
Note that this podcast may contain affiliate links. I only recommend tools that I use, love and trust (and think you’ll appreciate too!).
For more about learning to become a website developer check out womenwealthwordpress.com. To work with me on branding or website development head to seedlingdigital.com.au or come connect with me on Instagram @seedlingdigital @womenwealthwordpress