In this episode Alison Fraser talks with Emmy nominated journalist Jennifer Rogers Markwell on working as a journalist and how business owners can help themselves by helping those in the media.

Jennifer changed gears in her television career when she realized the need to help women and their finances. It started at home for Jennifer after her grandfather passed away and she wanted to help her grandmother make sense of investing.

Now she regularly hosts educational workshops to empower women to take charge of their investments and anchors the "Platinum Talks Wealth" Podcast.

Follow on instagram at: ⁠https://www.instagram.com/meaghanjsmith/⁠

Find all her awesomeness at: PlatinumWealth.net

Turn Up Your Volume facebook group: ⁠https://www.facebook.com/groups/turnupyourvolume ⁠

⁠www.alisonfraser.co

In this episode Alison Fraser talks with Sarah Cross, the host of the Stories That Wow Podcast and storytelling coach. We talk about what makes a good story, who has a story to tell and how stories can help you in business.

Sarah is a two-time international bestselling author with her books Ignite Happiness and Ignite your Wisdom. 

Find all her awesomeness at: ⁠https://thestorytellingart.com

For great gelato in Stratford-upon-Avon go to Hoorays - https://www.hooraysgelato.com/

Turn Up Your Volume facebook group: ⁠https://www.facebook.com/groups/turnupyourvolume ⁠

Work with me at ⁠www.alisonfraser.co⁠

How would you like to get into your local newspaper, on radio, have people coming to you as an expert or spokesperson?

If you have a business then you should be thinking about getting free publicity as part of your regular marketing.

If you’re thinking that getting publicity is hard, that you're not famous enough, not experienced enough then I would love for you to have a listen to this - with a pen and paper - and then think again.

In this episode I’m going to share three things you can do today to get yourself some publicity.

Links mentioned: 

Source Bottle: https://www.sourcebottle.com/

HARO: https://www.helpareporter.com/

Turn Up Your Volume facebook group: https://www.facebook.com/groups/turnupyourvolume 

www.alisonfraser.co

Please follow this podcast on your app as that helps us to reach listeners who need us.

In this week's episode I go through some recent stories in the New Zealand media to show that businesses of all sizes and type can get free publicity.

If you like this kind of round up please let me know - and send me stories you think are worth a mention.

Here are the links to all stories mentioned. 

1) Lilo’s dairy free desserts help keep Kiwi produce from going to waste.

https://www.stuff.co.nz/the-press/christchurch-life/eat-and-drink/131252235/lilos-dairyfree-desserts-help-keep-kiwi-produce-from-going-to-waste

https://lilodesserts.com/blogs/news

2) From living in a friend's garage to running her own plus-sized activewear business.

https://www.stuff.co.nz/business/prosper/131336067/from-living-in-a-friends-garage-to-running-her-own-plussized-activewear-business

3) Soldiering on: Inside New Zealand’s last army surplus stores

https://thespinoff.co.nz/business/25-02-2023/soldiering-on-inside-new-zealands-last-army-surplus-stores?fbclid=IwAR2HPLamvji6BKdlkvJ7cOF5ft_2QcROKsW1pHMRWOxRy1_VAHZZJ40eBjo

4) The humble transistor radio makes a comeback

https://thespinoff.co.nz/business/22-02-2023/the-humble-transistor-radio-makes-a-comeback

5) Entire truckload to deliver hay bales from Awanui to Hawke’s Bay farmers struggling post-cyclone

https://www.nzherald.co.nz/northland-age/news/entire-truckload-to-deliver-hay-bales-from-awanui-to-hawkes-bay-farmers-struggling-post-cyclone/SA4D445THBEGFD2XHRAKCD3SDU/

Turn Up Your Volume facebook group: https://www.facebook.com/groups/turnupyourvolume 

www.alisonfraser.co

Please follow this podcast on your app as that helps us to reach listeners who need us.

Eileen Jones is a journalist and PR professional based in Cumbria, UK. 

We talk about the basics to PR, what it is and simple ways you can achieve it.

Read all about Eileen's PR business at: http://www.cumbriapr.com/

Get her parkrun books here.

The Real Happy Valley. The Locations and the Murders.

Days of the Year Calendar

Turn Up Your Volume facebook group: https://www.facebook.com/groups/turnupyourvolume 

www.alisonfraser.co

Please follow this podcast on your app as that helps us to reach listeners who need us.

This is a slightly different episode to what we've had so far.

Join Alison Fraser as she talks with Dr Linda Dear about all things perimenopause, plus how journalists find her to be a source.

Don't forget to join my free three day get publicity ready workshop, which starts tomorrow (February 22 2023).

Follow Dr Linda Dear on instagram at: https://www.instagram.com/menodoctor/

Find her on facebook at: https://www.facebook.com/Menodoc

Read all about it at: https://menodoctor.com/

Turn Up Your Volume facebook group: https://www.facebook.com/groups/turnupyourvolume 

www.alisonfraser.co

Join my free challenge: https://alisonfraser.co/ready

Unsure how you can get publicity for your business? 

Join Alison Fraser as she talks with Viv Conway and Jo Cummins from New Zealand's fastest growing adult business Girls Get Off.

Girls Get Off has been taking New Zealand's social media by storm over the past two years, and even though the topic is X-rated, it's not held them back from achieving publicity.

This is an episode that you must listen to if you have been telling yourself that your topic is too sensitive, too taboo, too raunchy, too much, whatever your excuse, Jo and Viv will open your eyes to what is possible when you get creative. 

Don't forget to join my free three day get publicity ready workshop, which I'm running next week from February 22. 

Follow Girls Get Off on instagram at: https://www.instagram.com/girlsgetoff/

Find them on facebook at: https://www.facebook.com/groups/girlsgetoffuncensored/

Get their goods at: https://girlsgetoff.co.nz/

Turn Up Your Volume facebook group: https://www.facebook.com/groups/turnupyourvolume 

www.alisonfraser.co

Join my free challenge: https://alisonfraser.co/ready

In this episode Alison Fraser talks with Meaghan Jean Smith, the host of the Money Mindful Podcast, about money, podcasting and doing things scared. 

Meaghan is a money mindset and life coach in Australia. She helps women transform their relationship to money and achieve their money and life goals so they can live a glorious, magnificent, delicious, awesome life.

Follow Meaghan on instagram at: https://www.instagram.com/meaghanjsmith/

Find all her awesomeness at: https://www.meaghanjsmith.au/about

Listen to her podcast: https://www.meaghanjsmith.au/podcast

Turn Up Your Volume facebook group: https://www.facebook.com/groups/turnupyourvolume 

www.alisonfraser.co

Join my free challenge: https://alisonfraser.co/ready

Are you letting your thoughts get in the way of achieving your goals?

Join Alison Fraser as she talks with mindset coach Leigh Ashton. 

Leigh shares some tips on how you can get out of your way plus how she scored herself a breakfast TV interview.   

Leigh is a coach, facilitator, mentor, and mindset coach, and after playing netball at a premiership level, she wrote the book The Talent Trap, which tapped into her work with thousands of aspiring young athletes.

Follow Leigh on instagram at: https://www.instagram.com/mindsetwithleigh

Find all her awesomeness at: https://www.mindsetwithleigh.co.nz

Turn Up Your Volume facebook group: https://www.facebook.com/groups/turnupyourvolume 

www.alisonfraser.co

Join my free challenge: https://alisonfraser.co/ready

Bonus episode!

Alison Fraser shares three key parts to a story to help you get your story picked up by journalists.

What is it about you and your story that will make a journalist want to learn more?

You can also join us in the Turn Up Your Volume podcast facebook group. This is for anyone with a business who wants publicity.

It's where you can share your publicity wins. Find out what others are doing for the niche and ask your questions for this podcast.

Turn Up Your Volume facebook group: https://www.facebook.com/groups/turnupyourvolume 

www.alisonfraser.co

Get my free podcast pitch recipe: https://alisonfraser.co/pitch