Women With Balls...In the Air with Casey DeStefano

As moms of young kids, we're always looking for better solutions to common problems. A few summers back, 2 moms were swimming with their daughters and realized what a pain it was to remove a wet one-piece bathing suit during those diaper changes or "I've gotta go!" moments. It was even harder to get the wet bathing suit back on. They knew there must be an easier way, but after months of researching, they couldn't find one. So we decided to create their own "better way."

They set out to evolve the one-piece bathing suit into a suit that could open and close with ease. They worked tirelessly cutting up old bathing suits, sewing them back together, creating their own patterns, and ultimately perfecting our product.

In late 2014, FASTEN™ was created. As parents, we never settle for anything less than the best for our children. And when they couldn't find the best, they created it. They are passionate about their swimwear, and hope you will be too.

Here's what we talked about:

1. Never giving up on your idea 2. Never taking no for an answer 3. Working with other mothers makes life easier 4. When it's time to get a lawyer

If you haven't already done so, check out this podcast episode with the Fasten Moms, as they share their story of success!

Links: Fastenswim.com

https://www.facebook.com/fastenswim/

"If you know the enemy and know yourself, you need not fear the result of a hundred battles."

The Art of War by Sun Zoo

Today is an important subject because, if we understand it, we will know how to control its power, and use it to our advantage. We are going to talk about the enemy of everyone on this planet. The rock that blocks the road to success. The thing that stops everyone in their tracks...Our Comfort Zone. This nasty little comfort zone is responsible for so much stagnation in this world. Could you imagine if the Wright brothers didn't jump out of their comfort zone? Thank goodness they did. Listen to today's episode and you will learn how to "slide" outside of your own comfort zone.

Here's what we talked about: 

1. The science of your comfort zone.

2. Our neurophysiological system is rigged.

3. Your "Optimal Anxiety Zone," (the learning zone) is where you should spend most of your time.

4. How to turn your "Optimal Anxiety Zone" into a muscle.

5. How to strategically challenge yourself to slip and slide outside your comfort zone.

If you haven't already done so, check out this podcast episode where I give you compassionate advice and actionable tips on how to leave your comfort zone behind!

Today we are talking money. YOUR money.

How to keep it, invest it and save it. Today's guest is Hilary Hendershott. Hilary Hendershott Financial is a financial coaching firm that provides live trainings, virtual programs, and one-on-one advising. Hilary shows women how to transform their money mindsets, shift their money habits, and build wealth so they can enjoy financial freedom. In today's podcast, Hillary proved to me that she is a financial planner who speaks our language to empower us women to make smart, safe and proactive financial moves. We covered so much info regarding spending habits, how to be successful with our money and how to invest. It was mind blowing. If you want to take one step closer to financial freedom, this is the podcast episode for you.

Here's what we talked about:

1. The bad financial advice women should stop taking 2. Ways women can become better investors 3. Our own personal money beliefs 4. Why you're not thriving financially

If you haven't already done so, check out this podcast episode with Hilary Hendershott, as she gives you compassionate advice and actionable tips on how to make your wallet grow!

Links: Hilary's Website: hilaryhendershott.com

Today I talk with political analysist, Carol Cox. She has appeared regularly on Orlando-area TV news, including WESH-2, Fox 35, and Local 6's "FlashPoint", as a political analyst.

Carol holds a Master's degree from Emory University and she graduated Phi Beta Kappa from the University of Florida with a Bachelor's degree.  Carol talks about not taking for granted the right to vote and the importance of getting out there and making change.

Links:

Twitter: @CarolMorganCox

Today I interview Puja Madan  the creator of WildRadiantWoman.com . She is the secret weapon to hundreds of heart-and-spirit-centered women entrepreneurs who enjoy flexibility and freedom in their business. As a leadership coach she teaches a unique system of profitable productivity. Puja combines practical business building techniques with eastern spiritual wisdom that gives mission-driven women both roots and wings to take their business to the next level.  She   talks about knowing how to balance your practical logical thinking side with your knowing, feeling, intuitive one.  On her website she has a passage...Imagine knowing every moment and every day - who you are, where you are going and why you are here. Imagine knowing you…   Pretty powerful stuff. So in this podcast we are going to find out how to work, play and thrive in your businesses without compromising on your health, relationships or peace of mind.

If you haven't already done so, check out this podcast episode on "Knowing Yourself with Puja Madan," and receive compassionate advice and actionable tips on how to make your life a great place to live!

Today we talk about how to free up time in your business so you can make creating videos a #1 priority in your marketing strategy. And then I go deeper and share with you 6 more video tips on how creating video for your brand isn't as time-consuming as you may think.

First, here are 50 ways to free up time for whatever it is you think is important for you to do in your biz....

1. Set Goals 2. Create a Plan 3. Prioritize by Importance. 4. Prioritize by Urgency 5. Break Down Large Tasks 6. Be Realistic 7. Track Your Time 8. Set Deadlines 9. Keep One Eye on the Clock 10. Set Reminders 11. Schedule Breaks 12. Schedule Time for Email and Social Media 13. Use a Central Social Media Management System 14. Avoid Distractions 15. Stick to One Task at a Time 16. Batch Tasks 17. Incentivize Tasks 18. Focus on Results 19. Don't Stress Over Unimportant Details 20. Create Good Habits 21. Eliminate the Non-Essential 22. Use Email Filters and Archives 23. Limit Meetings 24. Hire a Virtual Assistant 25. Utilize a Project Management Platform 26. Keep Projects in One Place 27. Avoid Rush Hour 28. Have Virtual Meetings 29. Automate Payroll 30. Take Notes 31. Take Advantage of Technology 32. Don't Get Carried Away 33. Delegate 34. Invest in Accounting Software 35. Keep an Organized Workspace 36. Back Up Your Files 37. Keep Templates for Commonly-Used Forms 38. Utilize keyboard Shortcuts 39. Automate Expenses 40. Use a Cloud-Based Calendar 41. Have a Collaboration System 42. Say "No" 43. Make the Most of Down Time 44. Clean Up Old Files 45. Use Mobile Apps 46. Know Your Habits 47. Shorten Your Workday 48. Leave Room for the Unexpected 49. Have Quiet Hours 50. Don't Over-Schedule

If you implement even just a few of the time saving tips listed above, you will start to notice a difference in your workday and your productivity – and you may even notice that you have a little more free time. A little more time for Video marketing that is that can all be created in a small amount of time with these tips...

Tip #1 The Shorter the Better

The less you say, the more likely people are to remember. Video is an overview or a hook to get people to take the next step. Did you know that after After 7 seconds people been to fade. If you are doing a promo or commercial. Never over 60 seconds. I like 30 even better. The shorter the video is, the less time it takes to complete every other aspect of the whole entire process is. Writing, filming, editing, less graphics etc.

Tip #2 Focus on 4 simple things:

- The problem - The solution - How it works - A call to action

Tip #3 Do a shot list to organize your shots/thoughts before you roll the camera.

Tip #4 Your video doesn't have to be a big production. Remember you are not competing with HBO. It's engaging and personal and from the heart. Authenticity at it's best. Just be you, in your clothes, in a comfortable setting. And just get your point across.

Tip #5 Use equipment that you are comfortable with. An iPhone is fine! Use a soft light in your home. Make sure your sound is clear and go!

Tip #6 Batch the process. If you have 3 videos to create, do it all at the same time. Or parts of the process at the same time. For example, write all the scripts in one sitting. Shoot all the videos in one morning. Keep it together and your work flow will be efficient.

Tip #7 Recap on the 50 tips! Find solutions in your business to free up time....or take something out of your schedule that isn't as effective for scaling your business and insert video marketing.

FYI-I have these tips on a nice little infographic with all the notes and details for you... just go to caseydestefano.com/7VideoTips and will be sent to your inbox asap! If you haven't already done so, check out this podcast episode on "7 Time Saving Tips for Video", and receive compassionate advice and actionable tips on how to make your business grow!

One of the most stressful times of the year for many women out there are the holidays. We spend lots of time, money and effort trying to please everyone at every turn, that sometimes we forget what the holidays are really all about. 

I see so many women freak out around this time of year, just like I used to. And each year we say, "It's going to be different next year...I'm not traveling 10 hours to Aunt Patty's house! We are going out to dinner!" Have you ever sounded like this? 

Wouldn't it be great for the holidays to be fun, relaxing, meaningful and guilt-free?

In today's episode, I share with you, "5 Quick Tips to Relieve Your Holiday Stress."

Please check it out. It could make this years' holidays a blast!

What we talked about:

How to treat your holiday season like a business.

Knowing your holiday objectives before they start.

Planning ahead and scheduling.

Understanding the importance of saying "No."

Not Feeling Guilty.

If you haven't already done so, check out this podcast episode on "5 Tips to Relieve Your Holiday Stress," and receive compassionate advice and actionable tips on how to make your life a great place to live!

Well, Hello Sister. Thank you for visiting the show notes page. Today's podcast is light and enjoyable while having a certain air of poignancy to life in it. Author/artist Kerrie Woodhouse has a new book,"Finding Grace, the Path to Acceptance."  Kerrie used to be an auditor, a group accountant, and then a university lecturer. Until finally, after having children, she threw up her hands and became an artist... and a really talented one at that. But Kerrie says that her most favorite job is being a mum to her 9 year old twins. She get's real with us and shares the story of her inspiration behind the book, which is a truly heart-felt story about a good friend.  

If you haven't already done so, check out this podcast episode on "Practicing Grace", and receive compassionate advice and actionable tips on how to make your Life a better place to be!

On today's episode, I give you 5 tips to boost your on camera confidence.  Whether it's in taking family videos or promoting your business or even seeking out employment, these tips will hands down make you feel uber confident once you hit that record button. And I know this because I have been partaking in this little experiment on myself to boost my on camera confidence and it has really worked!!

I've worked behind the scenes in TV for the past 20 years, I never wanted to be in front of the camera, until now because I understand the importance of what video marketing can do for my business. Video is  big  when it comes to personal branding — just look at the success and popularity of apps like Vine and now Instagram video, FB live...it's endless. But beyond just trying to become the next YouTube sensation, people have transformed video into a great platform for job searches too. Video résumés have become a way to grab the attention of potential employers, and video calls via Skype have become the norm for long distance job interviews.

So today I am going to give you 5 quick tips on how to boost your on-camera confidence before you even hit the record button.

They are so simple that you can practice while walking, talking, reading to your kids, & shopping! You can do that, right?   Without disrupting your busy schedule or spending a cent,  you can get yourself feeling and looking like a pro on camera.  

FYI-I have these tips on a nice little infographic with all the notes and details for you... just go to caseydestefano.com/5VideoTips and will be sent to your inbox asap!

What we talked about:

How to establish Laserbeam eye contact How to engage your audience The perfect posture and how to emote authority Practicing pronunciation Dressing Your Best on a dime Changing what bothers the on-screen you

If you haven't already done so, check out this podcast episode on "5 Quick Tips on How to Boost Your On Camera Confidence", and receive compassionate advice and actionable tips on how to make your business grow!

Today we talk with Shannon McLay who is a financial planner who left a "traditional" financial services firm to start her own company, The Financial Gym. Shannon left corporate because she felt traditional financial services firms did not have the tools or resources to help women who are serious about being financially independent.

Through her blog, Financially Blonde, her book, Train Your Way To Financial Fitness, her podcast, Martinis and Your Money, Shannon is committed to making financial fitness fun, easy and accessible for everyone. AND she is doing all this with a 10 year old son in tow. Please check out the show with, Shannon McLay.

Here's what we talked about:

Knowing what your self-worth really is. Women's biggest downfall is that they spend emotionally. Paying your self a salary comes first. The importance of your kids seeing you work.

If you haven't already done so, check out this podcast episode with Shannon McLay, as she gives you compassionate advice and actionable tips on how to make your business grow!