Most people are out here chasing the next big strategy or the one windfall-tactic that will change it all... but what if the real breakthrough in your business isn't another tactic — it's a better question?

In this episode, I'm breaking down a conversation I had with a construction business owner that made me realize something: The success I've had in business, in leadership, in helping clients unlock more profit and freedom — it all traces back to one thing most people overlook...

The ability to ask the right questions at the right time.

We'll talk about:

• Why strategy fails without belief to back it up

• What most consultants completely miss when trying to help their clients

• How asking better questions can simplify your leadership, your hiring, and your vision

• And why so many business owners get stuck operating with a "starter business" mindset, even when the business has evolved

If you feel like your growth has plateaued or your strategies aren't hitting like they should, this episode will show you what to shift — and it's not what you think.

I changed the name of the podcast. And no, I didn't do a big dramatic rebrand or hire a design agency because that's not what this is really about.

This episode is about why Women With Grit matters — where the movement started, how it's evolved, and what it's really here to do. We're talking about…

• Why I don't need a slick brand to stand on purpose

• The cigar story and how it led me to create intentional space for women like us

• What I've learned from being in male-dominated industries and what that taught me about leadership

• The 4 values behind Women With Grit — Growth, Resilience, Innovation, and Tenacity — and what they actually mean to me

• Why most people stay stuck (and how to stop defaulting to what's "safe" or "expected")

• And how I see lack of self-belief as the real pandemic no one's talking about

If you've ever felt like you're meant for more but haven't had the space or the right people around you to pull it out — this episode is your space. This movement is for the women who are tired of being stuck in shallow spaces and are ready for real conversations, real growth, and real grit.

This isn't about ego, hype, or hustle culture. It's about creating, stewarding, and stepping into the woman you were actually made to be.

In Episode 19 of the Progress to Profits Podcast, we're tackling a topic that can make or break your business: discounting. Too often, discounts are used as a reactionary tool driven by fear, leading to undervaluation, misaligned clients, and diminishing profitability. But when done intentionally, discounts can strengthen your brand, increase loyalty, and drive sustainable growth.

Here's what we cover:

• Scarcity vs. Intentional Discounts: The difference between panic-driven price cuts and strategic promotions that enhance your business.

• The Cost of Misaligned Clients: How improper discounting attracts the wrong audience and devalues your offerings.

• Pricing with Confidence: Why underpricing can repel high-quality clients and how to shift your mindset around value.

• Intentional Discount Strategies: Examples like loyalty programs, high-ticket incentives, and clearing inventory without sacrificing profitability.

• Training Your Customers: How to use discounts strategically to build relationships and establish long-term value instead of creating a race to the bottom.

This episode is packed with actionable insights to help you price with intention, sell with confidence, and create predictable profitability in your business.

💡 If this episode resonates with you, share it with someone who struggles with pricing or discounting! Don't forget to subscribe, tag us on Instagram with your biggest takeaway, and join our email list for more resources to help you grow intentionally.

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In today's episode of the Progress of Profits Podcast, we're diving into the power of radical, realistic optimism and why embracing big goals can simplify your challenges while amplifying your impact. From building a thriving team culture to navigating criticism and resistance, this episode is packed with insights on how to think differently, lead boldly, and stay focused on what truly matters.Here's what we cover:

• The Power of Big Goals: Why aiming higher makes challenges smaller in comparison and drives greater success.
• Radical Optimism vs. Pessimism: How shifting your mindset can set you apart in a world dominated by negativity.
• Leadership and Culture: The importance of building a team that shares your vision and thrives together.
• Eliminating to Elevate: Why cutting out what doesn't serve you—whether in business or life—leads to clarity and growth.
• Breaking Through Limitations: How to stop defending your limitations and start innovating to achieve the impossible.

This episode will inspire you to think bigger, act bolder, and embrace the challenges that come with pursuing meaningful goals. Remember, success isn't just about what you achieve—it's about who you become along the way.💡 If this episode resonates with you, share it with someone who needs a mindset shift! Don't forget to subscribe, tag us on Instagram with your biggest takeaway, and join our email list for more resources to help you grow intentionally.Let's grow together! 🚀

In this episode of the Progress of Profits Podcast, I reflect on the lessons learned from hosting the first-ever Million Dollar Med Spa Challenge and dive deep into the importance of recognizing your unique skills and experiences. Too often, we overlook the talents we've developed through life and business, but these are the keys to building confidence, clarity, and a thriving business.Here's what we explore:

• The Power of Clarity: How refining your vision and aligning it with your skills can unlock exponential growth.
• Hidden Skills Inventory: Discover overlooked strengths—from leadership to emotional intelligence—and how they set you apart.
• Collaboration Over Competition: Why no two businesses are the same and how collaboration creates opportunities for growth.
• The Importance of Vision: How staying anchored in your vision helps you navigate challenges and avoid complacency during success.
• Actionable Insights: Tips for documenting your unique skills, leveraging your team's strengths, and building systems that drive progress.

This episode will inspire you to reflect on your own journey, uncover hidden talents, and use them to create a business that aligns with your purpose.💡 Share this episode with someone who needs a confidence boost! Don't forget to subscribe, tag us on Instagram with your biggest takeaway, and join our email list for more resources to help you grow intentionally. Let's grow! 🚀

In today's episode of the Progress of Profits Podcast, I'm sharing insights from the road as I head to Illinois for our first-ever Million Dollar Med Spa Challenge! This episode is all about shifting your mindset to focus on inputs over outcomes—a game-changing approach that transforms how you show up in life and business.Here's what we cover:

• The Power of Inputs: Why focusing on daily habits and consistent action matters more than chasing results.
• Mindset Around Selling: How to reframe selling as helping people make decisions and articulate the value you bring.
• Trusting the Process: Why patience, persistence, and showing up every day lead to long-term success.
• Collaboration Over Competition: How defining your unique value helps you stand out and thrive without worrying about others.
• Confidence Through Action: How committing to small, intentional actions builds clarity, conviction, and momentum.

This episode will inspire you to stop chasing vanity metrics and start focusing on what truly moves the needle in your life and business. Give yourself 30 days to trust the process—you'll be amazed at the transformation.💡 If this resonates with you, share it with someone who needs a mindset shift! Don't forget to subscribe, tag us on Instagram with your biggest takeaway, and join our email list for more resources to help you grow intentionally.

Let's grow! 🚀

Connect on IG www.instagram.com/iambrittanymcknight

In today's episode of the Progress of Profits Podcast, I reflect on the transformative power of committing to daily action and share how your beliefs shape your reality. Whether it's overcoming fears, redefining success, or staying aligned with your passions, this episode is packed with insights to help you break through mental barriers and take intentional steps toward growth.Here's what we explore:

• Passion Meets Skill: Why aligning your passion with your skills creates lasting value and prevents burnout.
• The Power of Belief: How shifting your mindset can change your actions and ultimately transform your results.
• Overcoming Fear: Why your biggest fears often point to what you desire most—and how to use them as a guide for growth.
• Disruption Follows Intention: How challenges arise when you commit to growth and why they're confirmation that you're on the right path.
• More Good People, Bigger Businesses: Why great people should build great businesses to create positive ripple effects in the world.

This episode is a reminder that your mindset is the foundation for everything—your business, relationships, and personal growth. Tune in to discover actionable strategies for reframing limiting beliefs and stepping into your full potential.💡 If this episode resonates with you, share it with someone who needs a mindset shift!

Tag me on Instagram with your biggest takeaway, and join our email list for more resources to help you grow intentionally.Let's grow together! 🚀

In this episode of the Progress of Profits Podcast, we're breaking down what it truly means to scale your business—and why it's essential to define scaling on your own terms. Many entrepreneurs feel intimidated by the idea of scaling, thinking it requires constant hustle or sacrificing their freedom. But scaling doesn't have to mean working harder or giving up what you value most.Here's what we cover:

• Growth vs. Scaling: The difference between incremental growth (steady, organic changes) and exponential growth (leveraging systems for massive impact).
• Defining Your Vision: How to identify what scaling looks like for YOU—whether it's impacting more people, having time for family, or stepping back from daily operations.
• Systems Over Hustle: Why creating frameworks and refining processes is key to scaling sustainably.
• Leadership and Team Building: How empowering your team and focusing on people-first leadership can drive your business forward.
• Non-Negotiables: The importance of staying true to your values and avoiding sacrifices that lead to burnout or unfulfillment.

Scaling isn't about doing more—it's about doing more of what matters most. Whether your goal is financial freedom, a billion-dollar empire, or simply being present for your family, this episode will help you clarify your vision and take intentional steps toward building a scalable business that supports your life.

If this resonated with you, share it with someone who needs clarity on their business journey! Don't forget to subscribe, tag us on Instagram with your biggest takeaway, and join our email list for more resources to help you grow.

Let's grow!

In this episode of the Progress of Profits Podcast, we're diving into the power of creating your own frameworks to scale and optimize your business. Whether you're running a service-based company or looking to refine your operations, developing a clear, repeatable method is the key to delivering consistent results, empowering your team, and maximizing growth.Here's what we cover:

• Clarity Through Daily Habits: How simple practices like power naps or hobbies can spark breakthrough ideas for your business.
• The Client Results Journey: Why documenting your process for delivering results is essential for scalability and alignment.
• The Power of Frameworks: How structured methods simplify decision-making, improve communication, and ensure team alignment.
• Crafting Your Unique Language: Why creating proprietary terms and messaging helps immerse clients in your brand and build authority.
• Real-Life Examples: From nutritionists to med spas, learn how businesses scale their services using customized frameworks.

We also discuss:

• The importance of refining your method before scaling.
• How storytelling and impactful messaging connect with ideal clients.
• Using data-driven insights to measure success and adapt as you grow.

This episode is packed with actionable strategies to help you document, refine, and scale your unique approach to serving clients. Whether you're building a new system or optimizing an existing one, this conversation will inspire you to create a business that works for you—not the other way around.💡 If this episode resonates with you, share it with someone who's ready to take their business to the next level! Don't forget to subscribe and comment with your biggest takeaway. Let's grow! 🚀

In this episode of the Progress of Profits Podcast, we're breaking down why competition is an illusion and how focusing on the right areas of your business can help you stand out in any industry. If you've ever felt stuck or blamed competition for a lack of growth, this episode will shift your mindset and give you actionable steps to build a business that's truly one-of-a-kind.Here's what we cover:

• The Myth of Competition: Why blaming competitors is a distraction from refining your business strategy.
• Messaging That Resonates: How to craft messaging that speaks directly to your audience and sets you apart.
• Marketing with Intention: Why attention is the currency of success and how to attract the right clients.
• Client Results Journey: The importance of defining a clear, transformative process for your customers.
• Pricing for Value: How pricing reflects your quality and why competing on price is a race to the bottom.

We also explore:

• The power of clarity and purpose in business.
• How collaboration beats competition every time.
• Why building confidence in your unique value eliminates fear of competitors.

This episode is packed with insights to help you focus on what truly matters—delivering value, refining your strategy, and growing with conviction. Tune in to discover how to build a business that thrives without worrying about the competition.💡 Share this episode with someone who needs a mindset shift! Don't forget to like, subscribe, and comment with your biggest takeaway.Let's grow together! 🚀