Womenpreneur Asia

In this behind-the-scenes (BTS) episode, the program creators of From Vision to Voice, Krista Goon and Rowena Morais, discuss:

• Your Year, By Design, a new mini-program
• what this guided online sprint for women is about and why they are doing this
• how the sprint will run across two 90-min sessions
• why you should consider doing the sprint with them

From Vision to Voice is proudly brought to you by Redbox Studio and Digital Confluence.

In this behind-the-scenes (BTS) episode, the program creators of From Vision to Voice, Krista Goon and Rowena Morais, discuss:

• key highlights from the program delivered in September 2025
• how the pre-work set out was super useful
• why they avoided a presentation deck
• the weekly visibility challenge - what this is and why they have created it

In this season closer, we take a closer look at how businesses in Asia could benefit from family-friendly policies starting with creating caring workplaces in Asia.

I speak to Shreyasi Jha, Senior Gender and Climate Advisor, UNICEF about the UNICEF perspective and her personal experiences growing up in India.

Our conversation explores practical steps SMEs in Asia can take, the cost-benefit math and the hopeful energy of Gen Z driving change.

Show Notes

• [00:11:00] Shreyasi’s defiance and early questions about norms
• [00:18:00] Breastfeeding challenges and the need for supportive spaces
• [00:24:00] Bereavement leave and broader care policies
• [00:27:00] Parental leave and flexible work as core policies
• [00:32:00] How SMEs can access UNICEF support and consultants
• [00:42:00] It starts from home and the care agenda

Key takeaways

• Family-friendly policies are not an optional add-on. They are a practical, productivity-enhancing strategy that benefits individuals, teams, and organizations.
• For SMEs, three priorities stand out: universal parental leave (inclusive of all parents), flexible work arrangements that respect caregiving duties, and reliable childcare support (including safe spaces and bereavement considerations).
• Real change requires authentic leadership, thoughtful implementation, and a broader commitment to a caring workplace that serves employees, families, and communities.

Download the Family Friendly Workplaces Toolkit.

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In this candid conversation, Krista chats with Karen Chu, founder of The Good Cake HK, a Hong Kong social enterprise that channels part of every sale into a rice fund for the elderly.

Karen shares her personal journey, from childhood with loving grandparents to creating a brand that blends celebration with care.

You’ll hear about the realities of rising costs, the pivots that helped her scale, the role of social media in authentic storytelling and how mentorship can push you to grow even when fear feels loud.

This is a beautiful story about baking, purpose and staying human in business.

Show Notes:

• 00:00:00 – Background on Karen and The Good Cake HK
• 00:08:00 – The rice fund concept and impact (5.2 tons of rice)
• 00:14:00 – Daily realities of cage homes and elderly poverty in Hong Kong
• 00:22:00 – Handling growth through Christmas season and corporate orders
• 00:31:00 – Mentorship, fear and building a business vs. being a baker
• 00:34:00 – Social media authenticity and behind-the-scenes storytelling
• 00:41:00 – Scaling, team-building and future partnerships
• 00:52:00 – The mission’s scale in Hong Kong and closing reflections

3 takeaways:

• Authentic storytelling builds trust and expands reach beyond borders.
• A social enterprise model can deliver real community impact while remaining financially viable.
• Growth requires honest assessment, mentorship, and a plan to scale operations without losing heart.

This episode is sponsored by Redbox Studio.

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In this week’s solo episode, I share a practical playbook for turning generosity into measurable business results. Learn how to release the mental ledger, multiply your knowledge for greater reach and become an individual that naturally attracts people, opportunities and resources. 

Access, knowledge and opportunity aren’t just ideals—they’re a scalable strategy for women entrepreneurs across Asia. I never just talk about strategy without giving you concrete steps to start today and this episode offers all that I personally engage in: publish a short article, forward a timely opportunity, and ask the empowering question, “How may I help you?” Listen to this episode for tools and a mindset shift that could redefine your growth path.

Show Notes 

• 00:02:00 — Quote about giving without remembering; generosity as a guiding principle
• 00:04:00 — Mental ledger vs. generosity filter; non-transactional giving
• 00:06:00 — Why Womenpreneur Asia exists: access, knowledge, opportunity
• 00:09:00 — Forwarding opportunities and the power of being a bridge
• 00:12:00 — How may I help you? Asking the, “What does the other person need?”
• 00:15:00 — Digitizing knowledge; creating a portfolio of digital assets
• 00:18:00 — The virtuous cycle: access → knowledge → opportunity
• 00:22:00 — Version 2.0 of giving: making giving vibrant and colorful
• 00:28:00 — Wrap-up: practical takeaways and closing motivation
• 00:30:00 — How to connect with Krista and access resources

3 Key Takeaways

• Build a generosity filter and release the mental ledger to attract the right people and opportunities.
• Digitize and share your knowledge regularly; your reputation is the currency of success.
• Be the bridge: make deliberate introductions and forward opportunities to amplify impact.

This episode is sponsored by Redbox Studio.

For more show notes, visit WomenpreneurAsia.com

In this episode, Malaysian entrepreneur Jessica Choong shares how she transformed nail artistry into a scalable, affiliate-driven education platform.

From moving from Malaysia to New Zealand to building an online nail academy and Gel X courses, she reveals how systems, mentorship, and authentic connections powered growth.

Learn how she uses affiliates to mentor new students, partner with brands to cut costs and pursue cross-cultural learning to expand her reach.

A journey of courage, experimentation, and generosity, this episode offers practical tactics for turning expertise and nail artistry into a lasting, impact-driven business.

Listen to the full conversation to hear how one woman is designing a future where women empower other women through education and community.

Show Notes

• 00:01:00 — Jessica’s background: from fashion design in Penang to becoming a Malaysia Airlines cabin crew and then the big move to New Zealand.
• 00:14:00 — The birth of the nail course: meeting demand and focusing on helping students gain financial independence.
• 00:19:00 — Marketing the course: from Rae, the first student, to filming the online course and expanding online/offline options.
• 00:31:00 — Building systems with affiliates: mentoring, teaching manuals, and hands-on practice via affiliate mentors.
• 00:36:00 — Challenges and strategy: avoiding cold pitches, building a warm network, and planning for international growth.
• 00:43:00 — The power of sharing knowledge: how generosity in teaching attracts opportunities and sponsorships.
• 00:50:00 — Reflections on culture and community in New Zealand versus Malaysia; the value of being heard.

3 Key Takeaways

• Turn ideas into action: small starts can grow into large, opportunity-rich platforms.
• Build a replicable system: affiliates and teaching manuals scale impact while maintaining standards.
• Lead with connection: warm introductions and mentorship deepen trust and open doors.

This episode is sponsored by RedboxStudio.com

For the full show notes, visit WomenpreneurAsia.com 

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Indian entrepreneur Soumita Basu, founder of Zyenika, discusses adaptive clothing that fits real bodies and respects dignity.

In a candid conversation, Soumita reveals the passionate journey from chronic pain to launching a fashion line that centers empathy, accessibility, and user experience. 

As a disabled entrepreneur, she shares the systemic barriers she’s faced—especially in banking and retail—and why inclusive design must begin with humility and care. 

From the daily realities as a disabled entrepreneur in Asia to the broader opportunity of serving aging populations and diverse bodies, this episode offers incredible insights for designers, founders and investors who want to build real inclusive businesses with heart and impact.

Show Notes

• 00:00 Soumita’s mission for Zyenika Inclusive fashion
• 00:06 Empathy in design; avoiding homogenization of women
• 00:12 The origin of Zyenika and initial challenges in access and supply
• 00:20 The cost of dignity within systems that aren’t disable-friendly
• 00:26 Policy and human hurdles faced by disabled entrepreneurs
• 00:34 The shopping experience for the disabled 
• 00:43 Hidden business opportunities if inclusivity was taken seriously 
• 00:46 On incubator programs and practical pathways to support disability-led ventures 
• 00:47 Business based on care, authenticity and empathy

3 Key Takeaways 

• Lead with empathy: inclusive design must start from the user’s body and daily life.
• Accessibility is systemic: banking, retail environments and policy need practical changes, not just nice-to-have intentions.
• Inclusion is a trillion dollar business: serving underserved markets strengthens growth, loyalty and ESG outcomes.

This episode is sponsored by RedboxStudio.com

For the full show notes, visit WomenpreneurAsia.com 

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Wahn Punnapha of Thailand came from a secure FMCG corporate role. She is now a mindset and leadership coach who courageously and openly shares her bold journey from corporate leadership to solopreneurship.

She explains how her identity crises and emotional turbulence became catalysts for growth—and she generously shares her four-part framework to guide women through the transition. 

From navigating family expectations to building trust and marketing a non-tangible service such as coaching, Wahn offers grounded, Asia-focused insights on turning personal disruption into personal impact.

Tune in for honest reflections, actionable steps, and a reminder that fulfillment arises from aligning inner purpose with outer progress.

• 00:00–00:04: Wahn’s focus on mindset coaching and location independence
• 00:04–00:08: Leaving a secure corporate life; first steps into solopreneur role and the shift from marketing product to service
• 00:09–00:12: Marketing herself and learning from different coaches (and one key thing she learned the hard way) 
• 00:13–00:22: Identity crisis, embracing emotional upheavals and the importance of a support system 
• 00:27–00:34: Balancing Asian family expectations with personal goals; understanding your love language  
• 00:36–00:40: Redefining success as a coach and solopreneur; internal metrics vs. external milestones; how to connect with Wahn online

3 Key Takeaways 

• Identity crises are powerful catalysts for growth when met with a four-part framework: vision, why, tiny steps, and support.
• Service-based businesses rely on trust and personal transformation, not just features—build credibility with clear outcomes and empathetic communication.
• Balancing family responsibilities with entrepreneurship requires realistic planning and transparent conversations with loved ones; fulfillment matters as much as numbers.

This episode is sponsored by RedboxStudio.com

For the full show notes, visit WomenpreneurAsia.com 

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In this episode, I speak to Indian entrepreneur, Bhavya Bhatt.

Based in Bangalore, this former lawyer shares how she transformed a legal career into a thought-leadership amplification business for the Indian legal industry.

From battling imposter syndrome to embracing a bold pivot during the pandemic, Bhavya reveals how personal branding—built on lived experience rather than a polished fantasy—can unlock opportunities, even in industries wary of change. 

She discusses the power of allyship in content creation (helping clients preserve their voice), the evolving role of AI in legal branding and the importance of showing up with your own language and tone. 

Whether you’re a lawyer or legal consultant, Bhavya’s story offers insightful approaches for developing content that resonates. 

Listen to learn how to turn your unique experiences into impact.

Show Notes 

• 00:00: Welcome and Bhavya’s journey from law to ClausePlay; the core idea of personal-brand amplification.
• 00:11: Pandemic pivot, freelancing vs. entrepreneurship and the decision to run an organization on her terms.
• 00:22: Building client relationships, content collaboration and preserving a client’s voice in branding.
• 00:27: AI in the legal industry—opportunities, limits and the importance of human-authored content.
• 00:35: The move from freelancing to a structured company, lessons learned and advice for women entrepreneurs in Asia.
• 00:42: Bhavya’s current work with ClausePlay, how to connect online, and final thoughts on personal branding.

3 Key Takeaways 

• Your voice is your differentiator: define and share your lived experiences with authenticity. 
• Content doesn’t have to be created alone - it can be a partner process: get someone to handhold you while you’re starting but remember to preserve your voice.
• AI is a tool, not a replacement: use AI to enhance or finetune your storytelling while always retaining your humanity and credibility. 

This episode is sponsored by RedboxStudio.com

For the full show notes, visit WomenpreneurAsia.com 

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This episode is with Nguyen Long Chau Sa,, co-founder of Live in Flow, a coaching business and former TikTok Partnership Manager in Vietnam.

Sa shares a brave journey from corporate intensity to coaching, anchored in inner work, clarity, and community.

She explains why transition is a daily practice, how to cultivate an environment that supports sustainable change, and how to live in flow by embracing stillness, compassion, and authentic self-discovery.

Rich with personal anecdotes—from her thyroid cancer to career pivots—this conversation offers guidance and recommendations for women navigating transitions in Asia.

• 00:00: Welcome and episode overview
• 00:01: Sa’s professional journey: branding, e-commerce, TikTok Vietnam
• 00:03: Birth of Live in Flow and the focus on inner work
• 00:04: Health wake-up: thyroid cancer and its impact on life choices
• 00:05–00:06: Balancing corporate life with personal exploration
• 00:07–00:08: Rethinking transition as a process, not a destination
• 00:09–00:10: The trap of over-planning and the value of clarity
• 00:11–00:12: From fear to clarity; stillness and self-compassion
• 00:13: Discomfort and the personal journey of finding what you want
• 00:14–00:16: Reframing self-introduction post-corporate life
• 00:17–00:18: The importance of environment and immersion in a new role
• 00:19–00:21: Live in Flow program structure: private coaching + group work
• 00:22–00:23: One-on-one customization and “space + catalyst”
• 00:24: How to connect with Sa and next steps

3 key takeaways

• Clarity is a journey, not a moment. Embrace stillness and self-compassion to reveal what truly fits.
• Transition is ongoing work. Environment, support, and a patient pace enable sustainable growth
• Community matters. A customized, supportive space helps you test, refine, and sustain your path.

This episode is brought to you by RedboxStudio.com 

For the full show notes, visit WomenpreneurAsia.com