In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, follow up from episode 10 where they discussed their starting a 30 day visibility challenge which they ran throughout September 2025. Here, they chat about how they fared in the first 15 days of the challenge.

For more details, visit FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss a fun challenge they created and ran throughout September 2025. This was a visibility challenge designed to support anyone interested in taking action to overcome their fear of showing up online. They discuss:

• the impetus behind the 30 day visibility challenge they launched on 1 September
• who the challenge is for and how to participate
• tips for anyone who is keen to accept the challenge

To join our program waitlist, visit FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss:

• staying flexible but ensuring a weekly cadence to get things done
• having difficult conversations and remaining independent yet respectful
• adding new items for discussion such as pricing, scholarship, new product lines
• ensuring accessibility and autonomy for program participants

If you are interested in joining this program, From Vision To Voice, please get more details from FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss:

• why it's so important for you to build your visibility
• cohesive storytelling --- why this matters
• how experience and taking action are instrumental in helping you decide your path
• what makes our program unique --- "doing " is a core program feature

For more details, visit FromVisionToVoice.com

Xiao-Ly Koh, chef and founder of Xiao by Crutz patisserie in Petaling Jaya takes us behind the scenes of building a 14-year pastry career in Malaysia.

From early online sales on Facebook to a flagship store, she explains her love for French pastry and everything crusty!

She cites how the French have a philosophy about “garnishing with a purpose”- how every decoration should add texture and flavour, not just look pretty.

She explains how she educates customers about French pastry, balances artistry with business, and uses seasonal menus, inspiration and beloved characters from Studio Ghibli and local ingredients to keep things fresh.

Social media, especially Instagram, has amplified her brand, but she emphasizes that word-of-mouth remains the strongest marketing tool. There’s a powerful message here for entrepreneurs: craft with care, learn from feedback, and build a legacy.

What you'll learn:

• 00:00 – Xiao-Ly, chef and founder of Xiao by Crutz patisserie and her journey to a flagship store.
• 02:00 – Defining roles: chef first, entrepreneur second; navigating multiple hats including content creator
• 04:30 – What is French pastry? Textures, garnishing with a purpose, and visual appeal.
• 08:30 – From education to trust: introducing customers to French pastry and expanding the menu.
• 12:00 – Marketing with stories: themed collections (Ghibli, kopitiam, local holidays) as differentiators.
• 16:30 – R&D in a small team: collaboration with staff, testing flavors, balancing trends with core offerings.
• 20:00 – Instagram as a visibility tool, but not the entirety of the business and how to differentiate which trends to follow (or not)
• 23:00 – Burnout, resilience, and the long game, pacing, legacy over quick growth.

3 big takeways:

• Craft and commerce can coexist: treat your artistry as a business asset by educating customers and balancing novelty with reliability.
• Garnishing with a purpose matters: visuals should complement flavor and texture, not just decorate.
• Build for longevity: balance ambition with sustainable systems, and focus on word-of-mouth and quality as your strongest growth engines.

For the full show notes, visit WomenpreneurAisa.com

This episode is sponsored by Redbox Studio.

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss:

• what makes people generally uncomfortable about marketing
• what if you're not promoting yourself but advocating for an idea or cause instead?
• why you should consider embracing what feels uncomfortable
• the marketing strategies they find work best

For more, visit FromVisionToVoice.com

In this quick solo episode, Krista Goon, host and creator of Womenpreneur Asia, redefines leadership through a personal lens—arguing that leadership often looks different from the front of the room and that followership can be a powerful catalyst for change.

She shares how academic excellence gave her visibility, how a quiet act of contributing built an entrepreneurial community, and how a simple “yes” to follow created something larger than any single person could achieve.

The balance of leading and following—timing, context, and courage—becomes a practical framework for womenpreneurs in Asia seeking impact without waiting for a title.

Listen in for memorable insights, actionable takeaways, and a reminder that true leadership is a collaborative act.

• [00:00:00] Redefining leadership: leadership can show up as listening, supporting, or saying, “I’ll follow you.”
• [00:01:00] Leadership through strengths: excelling academically can increase visibility and respect.
• [00:02:00] Organic leadership: co-founding a women’s entrepreneur group that grew from 6 to 30 and beyond.
• [00:02:45] The power of followership: following a vision can create results bigger than one person.
• [00:03:00] Balcony vs. dance floor: leadership and followership are complementary; know when to lead or follow.
• [00:04:00] Core belief: leadership isn’t about titles; both roles create change when used fluidly.

Get the full show notes at WomenpreneurAsia.com

This episode is sponsored by Redbox Studio.

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss:

• exactly who this program is designed for
• the importance of showing up as themselves and what that means
• addressing the fear but also remaining authentic
• "what if I'm not a content creator?"

For more, visit FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss:

• some of the fears that held them back in their early years
• dealing with "it's already been said..." and "everyone seems to be a guru these days....:
• no one has your exact set of experiences and this makes you uniquely you
• taking an experimental approach to failing and reframing failure

For more, visit FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss:

• a week-by-week account of what the program looks like
• what participants can get out of the program
• how much time you need (just 3 hours a week)

For more information, visit FromVisionToVoice.com