Paige (Biker Biddie) Mills is a powerlifting, Harley riding, triathlon champion who inspires thousands of women to breakthrough barriers and kick-ass in life, sport and business.
NWFA Podcast host Alex McNeil from Girls Who Lift, spoke with the Instagram star turned athlete about how to build a following and grow your business to support the lifestyle you deserve.
Her page @bikerbiddie has more than 311K followers, and she runs a successful coaching business from a shipping container that she crafted into a boutique strength studio in Geelong (@40ftstrong).
The self proclaimed 'Jack of all trades, master of none' is pretty darn good at anything she turns her hand to.
Starting out like many do in the fitness industry, Paige was simply lifting weights to look better naked. But after she high bar squatted 100kg at 65kg body weight, a friend told her she should try powerlifting.
"I was training with a lot of men, I just thought everyone could do that, wasn’t a big deal, then a friend of mine said I should try power lifting. I said 'Show me the women doing this sport'"
After winning her first novice comp Paige realised she was not just average, but naturally elite.
She said changing that focus from how the body looks to what the body can do, was empowering.
Listen to Paige's tips on innovative ways for coaches to make money, and how to be authentic and grow a following on Instagram, as well as her plans for the future.
"There is so much demand for good personal trainers, to make a living you don’t need a big following or even be different to others," Paige said.
"Everyone wants to improve their body and their lifestyle, there is room for everyone in the industry.
"If you are 55 and have only been training yourself for 5 years and you don’t have abs you can still fill a (PT) book by being personable and being nice to people, talking to people at the gym, and repetition.
"5-10 years ago, being perfect and having abs all year round, was the way to go viral and have success. Now it is so hard to go viral on Instagram, being lean and beautiful doesn’t cut it.
"Its not enough for people to juts be hot, you need to show personality and be authentic.
Don't disregard having a few thousand followers, they are so valuable, but if you want to grow collaboration is key" Paige added.
Host - Alex McNeil: https://www.instagram.com/alex_girlswholift/
Guest - Paige Mills: https://www.instagram.com/bikerbiddie/
www.nwfacademy.com.au