Denver was named the winner of a new women’s pro soccer franchise last month, in part because it plans to build one of the first stadiums exclusively for the league. WSJ’s Rachel Bachman explains the seismic shift in women’s sports - and the big money that is coming with it.

Further Reading:

-The Force in Women’s Sports That’s Even More Powerful Than Caitlin Clark 

-No One Wanted to Finance Their Stadium. Now Every Game Is a Sellout. 

Further Listening:

-Can the WNBA Cash in on the Caitlin Clark Effect? 

-The Kiss Rocking Women’s Soccer 

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