Wonder Podcast: Empowering Women Entrepreneurs to Change the World

Margalit Grunberger was the founder of Gotcha Covered, an "odd-sized pillowcase company." After selling it in 2017, she decided to share her knowledge and experience running a successful business with others. She became an ICF Certified Professional coach and created "The Margalit Method." Listen in as she shares her story of building and selling her company, the superpower of empathy, and what she calls "The Margalit Method." Tune in!

Timestamped show notes 01:35 - About Gotcha Covered 04:46 - Empowering entrepreneurs 06:26 - Empathy and choosing your emotional state 07:49 - Controlling your emotional states 09:40 - Struggling with empathy 13:43 - Becoming a better listener 16:30 - Tactics for entrepreneurs 21:30 - Coaching with Margalit 23:10 - Accepting transformations in life 25:43 - Being committed vs being interested 27:34 - Distinguishing words 28:43 - Resources! 30:47 - What has helped Margalit in her journey 33:48 - Next up for Margalit

Links The Margalit Method: https://www.margalitmethod.com/

Alia Henson joins the podcast today as she talks about starting a new company during the pandemic and learning the ups and downs that come with such a task. As a former broadcast journalist, Alia has always approached the digital and social media realm "with a reporter's eye," as she puts it. Listen in as she talks about her new venture, The Gatekeeper Course, and how its goal is to help other journalists get their stories on the news. Alia talks about the struggles of working in journalism during a pandemic and how being flexible and adaptable was extremely important.

Timestamped show notes 01:38 - Starting a company in the middle of a pandemic 04:45 - Unexpected obstacles 07:00 - Learning to pivot! 08:14 - Learn to ask for help 09:31 - Every person is playing a different game 11:40 - Getting press during COVID 14:36 - Is the press still relevant today? 15:00 - "Diversify your portfolio" 15:53 - Alia talks about how Gatekeeper can help its clients

Links The Gatekeeper Course: https://www.thegatekeepercourse.com/

Helen Lambert is the CEO of Lambert+Associates, a consultancy business based in France whose focus is on high-end products and retail. Listen in as Helen shares the story of how her business began 17 years ago and how her passion for fashion, beauty, and home design fueled her entrepreneurial drive. Helen talks about how the pandemic has impacted her business and how she's adapted the importance of intuition in business.

Timestamped show notes 01:25 - Starting her business 02:57 - Journey of retail 06:47 - Digital vs physical 08:36 - Changes in the retail space 11:49 - Running a business in France 13:13 - How brands use Lambert + Associates to grow 17:43 - Selecting brands to work with 19:53 - Targeting specific audiences 22:04 - A regular job to her own business 27:27 - Human betterment 29:33 - Advice for starting a business 32:24 - Trusting intuition 36:35 - Authentic action 38:54 - Looking to 2022

Links Style Pulse: https://www.stylepulse.com/ LAMBERT + ASSOCIATES: https://www.lambert.associates/

Nir Zavaro joins the podcast today! Nir is an Israeli entrepreneur, author, speaker, and founder of the marketing agency, Streetwise. Listen in as Nir shares his vast knowledge of marketing and how you can apply it to your own entrepreneurial ventures. Nir talks about starting from the bottom, from owning a bar to couch surfing with friends.

Timestamped show notes 01:07 - Getting started with EO 02:45 - Storytelling as an entrepreneur 09:45 - Sharing struggles 14:38 - Education 20:23 - Nir's first employee 23:46 - Nir's new idea for EO 37:08 - Looking to 2022 47:35 - Nir's last bits of advice 49:58 - Nir talks about his upcoming online course (coming soon!)

Links Nir's Website: https://nirzavaro.com/ Nir's YouTube: https://www.youtube.com/channel/UC1M7VkOSTW33RsIz6w5gArQ

Meet Lou Elliot Cysewski, former Army nurse and veteran-turned entrepreneur. Lou is the founder and CEO of Coolperx, "the world's first and only Social Purpose corporate gifting agency." Coolperx strives to build lasting relationships with its clients through sustainable and socially responsible merchandise. Listen in as Lou shares her experience switching from being an Army nurse into the world of entrepreneurship.

Timestamped show notes 01:18 - Beginning of her journey 03:12 - First day as an entrepreneur 07:15 - The jump to entrepreneurship 11:45 - Joining EO 12:38 - Challenges 16:25 - Internal control 22:12 - Making the same mistake twice 32:52 - Handing off managerial duties 34:48 - Flexibility 39:37 - Advice for upcoming entrepreneurs 46:06 - Sustainability 49:12 - Visit Coolperx.com!

Links Coolperx: https://shop.coolperx.com/

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Meet Evan Horowitz, CEO and co-founder of Movers+Shakers, a creative agency whose mission is to "spread joy by connecting brands to culture." Listen in as Evan shares his success stories with TikTok, how to grow on the platform, trends to look out for, and how to connect your brand to the ever-changing cultural landscape. Evan's agency is responsible for Elf's Eyes, Lips, Face TikTok ad campaign that generated over a billion views on the platform.

Timestamped show notes 02:08 - Evan's Journey 04:39 - Exponential growth 06:43 - Success stories 12:24 - The impact of TikTok almost getting banned in the U.S. 13:40 - Interactivity 16:31 - The realness mindset 18:06 - Competition in the space 20:00 - The evolution of TikTok 23:54 - Gathering data 25:32 - Advice for small business owners who want to enter the TikTok space 28:22 - Consistency! 30:19 - Evan's thoughts on Facebook's response to TikTok 32:26 - Sound on vs sound off platforms 35:48 - Evan talks about his successes and challenges 39:37 - Advice for entrepreneurs 43:27 - Up next for Evan

Links Movers+Shakers: https://moversshakers.co/ Evan's LinkedIn: https://www.linkedin.com/in/evanhorowitz/

Meet Amanda Ma, CEO, and founder of Innovate Marketing Group, an award-winning experience agency that helps brands connect with their customers. Listen in as Amanda shares how her upbringing shaped her into the powerhouse entrepreneur she is today. Innovate Marketing Group has managed events for the likes of Toyota, Marriott, and even Disney! Tune in and discover how to bring your brand closer to your customers.

Timestamped show notes 01:38 - Not just an events company! 02:31 - Adapting to the market 05:08 - Virtual to hybrid trend 08:41 - The attendee journey 19:01 - What drew Amanda to the events industry 23:45 - Event with Disney! 26:29 - Diversity 30:04 - Handling family and work 33:42 - "Sequencing" 38:09 - What sets Amanda apart 43:49 - What's next for Amanda? 45:33 - Scaling up

Links Innovate Marketing Group: https://innovatemkg.com/

We're joined this week by Ashley Southard, CEO and Co-Founder of Mushroom Design, a nutraceutical mushroom brand whose mission is to inspire a better quality of life for people. Ashley is also the Co-Founder of Healer Collective, a marketing and fundraising platform for the wellness industry. Listen in as Ashley talks about her journey as an entrepreneur, from managing several other companies at 29 years old to innovating in the nutraceutical space with Mushroom Design.

Timestamped show notes 01:30 - Ashley's Beginning 03:39 - How Ashley got started with mushrooms 05:48 - Advice for people looking for their path 08:32 - How Ashley got started with meditation 10:42 - Ashley talks about her struggles in her business 13:45 - Strengths as an entrepreneur 15:49 - Hiring the right people 18:45 - Ashley's daily routines 19:56 - What is Mushroom Design? 22:00 - Why mushrooms? 24:51 - Ashley's three-year forecast 25:50 - Ashley talks about her product 28:53 - Entrepreneurs: born or made? 30:55 - Is it easy? 33:36 - Partnering up with the right people 36:48 - Having difficult conversations 39:19 - How to find Ashley's products

Links Mushroom Design: https://mushroomdesign.com/ Healer Collective: https://healercollective.com/

We're joined by Dave Kerpen, current president of EO New York Chapter. Dave is a serial entrepreneur, and New York Times bestselling author. He's also the current CEO of Apprentice, an organization whose mission is to connect entrepreneurs and talented college students and ultimately create one million mentorship matches. Listen in as Dave talks about the lessons he's learned at EO, how to build a successful business, and the importance of delegating.

Timestamped show notes 01:50 - Dealing with loss 02:45 - Remember Life 04:18 - Looking forward 06:38 - Lessons learned from EO 08:22 - Selling the company 10:10 - "Built To Sell" 12:14 - Build a sellable business from the start 16:12 - Build a business, not a job 17:04 - Prioritizing what is important to YOU 18:38 - Delegating 21:34 - Figuring out your process 24:45 - The definition of 'success' 29:13 - Pursuing joy 29:42 - Channeling gratitude 36:01 - Entrepreneurship and family 38:45 - Dave's plans for 2021 40:24 - Closing remarks, how to find Dave!

Links Apprentice: https://www.chooseapprentice.com/ Dave's Website: https://davekerpen.com/

Arian Simone is the co-founder and general partner of Fearless Fund, an organization dedicated to investing in businesses led by women of color and whose mission is to "bridge the gap in venture capital funding" for women of color. Listen in as she shares her own experiences as a woman of color founder. She has over 17 years of experience in entrepreneurship as a PR and marketing specialist, growing companies that are valued at over a billion dollars. Tune in!

Timestamped show notes 02:29 - The Fearless Money Mindset 06:24 - The trend of entrepreneurship 08:15 - The fearlessness that got her to where she is today 11:48 - Manifesting your goals 13:27 - Words create realities 15:41 - Relationships are currency 16:44 - Willingness to receive 17:38 - Why invest in women 19:46 - Investing in "bootstrappers" 21:15 - Arian's experience with Alicia Scott of Range Beauty 22:50 - Advice for those applying to Fearless Fund 24:30 - Talking about numbers 25:26 - Employing your weaknesses, but be familiar with your craft 26:37 - Looking forward 27:20 - Helping Fearless Fund 31:10 - Arian's routine 31:27 - Arian's book recommendations

Links Arian's Website: https://ariansimone.com/ Fearless Fund: https://www.fearless.fund/ The Fearless Money Mindset: https://amz.run/4edM Arian's Book Recommendation: https://amz.run/4edO