07.19.2021 - By EO Virtual Learning
Meet Amanda Ma, CEO, and founder of Innovate Marketing Group, an award-winning experience agency that helps brands connect with their customers. Listen in as Amanda shares how her upbringing shaped her into the powerhouse entrepreneur she is today. Innovate Marketing Group has managed events for the likes of Toyota, Marriott, and even Disney! Tune in and discover how to bring your brand closer to your customers. Timestamped show notes 01:38 - Not just an events company! 02:31 - Adapting to the market 05:08 - Virtual to hybrid trend 08:41 - The attendee journey 19:01 - What drew Amanda to the events industry 23:45 - Event with Disney! 26:29 - Diversity 30:04 - Handling family and work 33:42 - “Sequencing” 38:09 - What sets Amanda apart 43:49 - What’s next for Amanda? 45:33 - Scaling up Links Innovate Marketing Group: https://innovatemkg.com/