The $350K Marketing Mistake: Why Building Your Own Team Costs More Than You Think

📈 You've decided it's time to get serious about marketing, so you start building an in-house team. First, a marketing manager at $85,000 plus benefits. Then they need support, so you add a content creator at $55,000. The manager says they need help with social media and design, so you bring on a coordinator at $45,000. Before you know it, you're looking at over $185,000 in base salaries alone – and that's just the beginning. Add benefits, payroll taxes, and overhead, and you're easily pushing $250,000.

Then there's the technology stack, training costs, and ongoing education. You're approaching $300,000 for a basic three-person team.

But here's the real kicker: your marketing manager leaves after eighteen months, and you're back to square one – recruiting, interviewing, onboarding, and hoping the next person works out better. In this eye-opening episode, we break down the shocking true costs of building an in-house marketing team that most service providers never see coming. You'll discover how a small team can easily cost more than a fully loaded fractional marketing department while delivering less expertise and worse results.

We'll explore the hidden opportunity costs of training, onboarding, and hiring delays that stall your growth while competitors are actively marketing to your potential clients. Plus, you'll learn about the management burden that turns your valuable time into HR responsibilities instead of business development. Most importantly, you'll understand how fractional marketing gives you expert talent across every marketing discipline without the overhead, headaches, or risk of building an internal team.

You'll get immediate access to senior-level professionals who don't need months to understand effective marketing. If you've been considering building an in-house marketing team, this episode might completely change your mind about the smartest way to invest your marketing budget.

Ready to transform your marketing with strategies that create authentic connection without inappropriate oversharing? Schedule your Digital Success Session at http://sophiezocalendar.com today. Join us for Building Your Empire with SophieZo and connect with Sophie at FMDStrategicPartners.com, and follow on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! 

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Barb Nangle is a boundaries coach, speaker and host of the podcast, "Fragmented to Whole: Life Lessons from 12 Step Recovery." She also offers a free Boundary-Building Starter Kit. In 2015 at the age of 52, after decades of therapy and tons of self-help work in a variety of areas, Barb got into 12-step recovery. She’s been in two such fellowships since then and has changed deeply and profoundly as a result.

As a former addict and people-pleasing rescuer, she empowers people to thrive and take more control over their personal and professional lives by coaching them to build healthy boundaries. Barb works with organizations in the helping professions, as well as women entrepreneurs to avoid burnout and reduce turnover.

Her specialty is working with professional women who say yes when they really want to say no, and are so focused on others that they neglect themselves. She’s coached hundreds using her boundary-building system.

Join host Dori DeCarlo for Healthy Habits and connect with Barb at FragmentedToWhole.com and HigherPowerCC.com. Tune in for her Higher Power podcast and connect with Barb on LinkedIn, Instagram, Facebook and YouTube.

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  

We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

The Success Trap: When Your Control Habits Start Killing Your Growth



📈 You didn't build a successful practice by letting things slide. Your attention to detail, insistence on quality, and hands-on approach created the reputation that got you where you are today. But here's the uncomfortable truth: that same control mechanism is now quietly choking your growth.



In this eye-opening episode, we explore the hidden costs of staying in control of every marketing detail. You'll discover how marketing delays aren't just about missed deadlines – they're actually costing you momentum, market opportunities, and competitive positioning. We'll dig into why reviewing every marketing piece yourself transforms your valuable $500/hour expertise into $50/hour tasks, creating expensive opportunity costs that add up faster than you think.



This episode shows you how to keep your high standards while enabling the growth your quality deserves – turning control from something that limits you into something that actually helps you grow.



Ready to transform your marketing with strategies that create authentic connection without inappropriate oversharing? Schedule your Digital Success Session at http://sophiezocalendar.com today.



Join us for Building Your Empire with SophieZo and connect with Sophie at FMDStrategicPartners.com, and follow on Facebook, Twitter, Instagram, LinkedIn, and YouTube.



Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".



WordofMomRadio.com - sharing the wisdom of women, in business and in life.







Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Elona Lopari is the Founder & CEO of The Life School , Speaker, Best Selling Author to numerous books, Award Winner, Show and Speaking Events Organizer to an audience of over 30,000+ purpose driven service-based entrepreneurs and corporations.

She has supported 100+ companies double and triple their impact and revenue through fractional and business management Operations and HR Services.

Elona is a Prior Fortune 500 C Suite Executive also Featured in Disrupt, NY Weekly, Business Insider, CEO Weekly, The Business News & Famous Times.

Join host Dori DeCarlo on The Mompreneur Model and connect with Elona at ElonaLopariCoaching.com and online on LinkedIn, Facebook and YouTube.

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

The Silent Killer: Why "Good Enough" Marketing Is Slowly Destroying Your Growth

📈 Remember when your marketing used to light up your inbox overnight? When you'd post something and immediately see engagement, responses, and inquiries flooding in? When campaigns felt electric and that rush of excitement hit because they actually moved the needle? Now... it just sort of hums along. Not broken, but definitely not blazing.

Welcome to the plateau – the most dangerous position your marketing can occupy. It's not dramatic failure that forces immediate action; it's the slow, almost imperceptible slide from "working great" to "working okay" that happens so gradually you don't notice until significant ground has been lost.

In this crucial episode, we expose why plateaus feel deceptively safe while slowly killing the momentum you worked so hard to build. While you're maintaining steady results, your market is evolving, competitors are advancing, and audience expectations are rising. What feels like stability is actually slow decline relative to moving market conditions. 

Discover why the marketing strategies that created your initial success might now be the very things holding you back from breakthrough growth. Learn how emotional attachment to proven approaches can create blind spots that prevent you from seeing more effective opportunities.

Most importantly, understand how fractional marketing departments provide the objective analysis and strategic guidance needed to identify what's worth preserving and what needs complete transformation. They help you transition from approaches that worked when you were smaller to strategies built for your next level of growth. 

If your marketing feels stuck in "good enough" mode and you're ready to reignite the momentum that drives meaningful business growth, this episode is your wake-up call.

Ready to transform your marketing with strategies that create authentic connection without inappropriate oversharing? Schedule your Digital Success Session at http://sophiezocalendar.com today.  

Join us for Building Your Empire with SophieZo and connect with Sophie at FMDStrategicPartners.com, and follow on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! 

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Christine Trimpe is a transformative wellness leader dedicated to empowering professional Christian women to reclaim their health and vitality through her faith-based, holistic approach to weight loss. As the founder of The SugarFreed Me Method and a certified SUGAR® Licensed Practitioner, Christine helps clients achieve lifelong healing from sugar addiction and food-related struggles. Her clients experience dramatic transformations, including sustained weight loss and breakthroughs in physical, emotional, and spiritual health, with over 80% retention in her programs.

After a personal 100-pound weight loss journey, Christine created a method that goes beyond conventional dieting, integrating faith, emotional regulation, and metabolic health principles. Christine’s own story—marked by a significant health journey, an embrace of ketogenic eating, and a breakthrough lifestyle change—has inspired thousands since she first shared it on her blog and across social media. Her journey has been highlighted in leading wellness magazines, including Woman’s World and First for Women, and featured on DietDoctor.com, where she was named a top low-carb success story.

Join host Dori DeCarlo for Healthy Habits and connect with Christine at ChristineTrimpe.com and on LinkedIn, Instagram, Facebook, and X.

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Mom Guilt is Lying to You - Here's How to Shut it Down
In this raw and real episode, we’re unpacking one of the most toxic emotions moms carry: guilt. Spoiler alert - guilt feels useful, but it’s actually hijacking your parenting, sabotaging your credibility, and weakening your connection with your kids.  

We break down how to spot guilt in action, how it messes with your authority, and why it’s time to stop letting it drive your decisions.  

You’ll learn the 4 categories of guilt, what to do when guilt creeps in, and how to parent with intention—not from a place of shame, regret, or people-pleasing.  

“Guilt is a wasted emotion. Its only strength is deception…and you’re too damn strong to fall for it.”    

What We Talk About:
    · Why mom guilt is so common—and so destructive 
    · How guilt leads to overcompensating, flip-flopping, and emotional parenting
    · The four categories of guilt and how to identify which one’s creeping in 
    · Why second-guessing yourself weakens your parenting power 
    · What it means to release guilt without losing accountability 
    · Practical mindset shifts and reset phrases you can use immediately 
    · How to stop guilt from living rent-free in your mind
    · What to say when you’ve made a mistake—and how to move on fast  
Tools You’ll Walk Away With: 
    · “I made a thoughtful decision, not a perfect one. That’s enough.” 
    · A guilt reset phrase you can use on repeat 
    · A new question to ask yourself when you’re spiraling: “Is this guilt mine—or did I absorb it?” 
    · A better way to model emotional resilience to your kids 
    · How to draw a hard boundary around your energy and stop the guilt cycle before it starts    

One-Liner to Remember:  

Guilt is not a parenting strategy. It’s a distraction dressed up as concern.  

🔗 Links & Resources:
    · Free Facebook Group: Yell-Free Parenting for Exhausted Moms
    · Sue’s Book: Secrets to Parenting Without Giving a F^ck
    ·  Want 1-on-1 coaching? Book here
    ·  Get Sue’s Weekly Newsletter: Subscribe now  

Thanks for listening! Be sure to subscribe, leave a review, and share this episode with a mom who needs to hear it.

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking. 

We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

The Marketing Hamster Wheel: Why You Keep Starting Over (And How to Finally Break Free)

📈 Picture this: A successful consulting practice gets busy with client projects, so marketing takes a back seat. "We don't need leads right now – we're swamped!" But then projects wrap up, the pipeline looks scary, and panic hits. They scramble to restart their dormant social media, try to remember their last email campaign, and realize their website is embarrassingly outdated. It's like trying to start a car that's been sitting all winter – everything takes more effort and costs more money.

Meanwhile, another consulting practice partnered with a fractional marketing department to build consistent systems. Even during their busiest periods, marketing keeps humming along. Their audience stays engaged, their brand presence remains strong, and their pipeline never runs dry.

In this eye-opening episode, we expose the hidden "restart tax" you pay every time you let marketing go cold – lost visibility, forgotten followers, wasted spend, and competitive ground given away while you were focused elsewhere. Discover why burst marketing prevents you from experiencing consistency's powerful compound effect, where each campaign should amplify the last rather than starting from scratch.

Most importantly, learn how fractional marketing departments install the long-term systems and steady execution that transform growth from panic-driven to predictable. No more choosing between serving clients and building your business – you'll have marketing infrastructure that works regardless of your internal bandwidth. If you're tired of the exhausting stop-start cycle and ready for marketing that builds momentum continuously, this episode shows you exactly how to break free.

Ready to break the catch-up cycle with systematic fractional marketing infrastructure? Schedule your Digital Success Session at www.sophiezocalendar.com today.

Join us for Building Your Empire with SophieZo and connect with Sophie at FMDStrategicPartners.com, and follow on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! 

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

While pregnant with her first child, shocked by how many toxic ingredients were lurking in everyday products, and after trying dozens of natural mineral sunscreens, Arielle Moody was determined to create one that 1) didn’t make her immediately want to wash her face, and 2) didn’t leave a white cast on her skin. Oh, and it needed to be something she looked forward to using daily. No biggie.

As Mama Sol’s product development whisperer, Arielle has been immersed in the beauty industry her entire adult life. Starting as a beauty sales trainer for Smashbox, Dr. Perricone, and Bite Beauty, then rising to become the head of product development for Skinn Cosmetics and, most recently, the head of sales for a leading cosmetics packaging and formulation company, she’s always known one thing—that she would one day create her own product, something truly different that had never been seen before.

Join host Dori DeCarlo on The Mompreneur Model and connect with Arielle at ShopMamaSol.com and use momradio15 for 15% off and follow ShopMamaSol on Facebook, Instagram, TikTok.

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

The Untouchable Advantage: How Some Businesses Never Miss a Beat When Markets Shift

📈 Picture this: Two financial advisory firms facing the same major market disruption. The first firm had built everything around networking events and referral partnerships. When economic conditions changed and those opportunities vanished, their client pipeline disappeared overnight. They're scrambling, learning unfamiliar marketing under pressure, watching competitors gain ground while they rebuild from scratch.

Meanwhile, the second firm barely missed a beat. When networking slowed, their email campaigns kept generating leads. When referrals decreased, their content attracted new prospects. When uncertainty made meetings difficult, their online community provided ongoing value. They had multiple streams working simultaneously – no single disruption could touch them.

In this revealing episode, we uncover the intentional strategies that make some businesses completely unshakable while others crumble at the first sign of change. Discover why market leaders strategically diversify across platforms and channels, ensuring no algorithm change or industry shift can derail their growth. Learn how investing in email lists, content hubs, and communities you actually control creates independence from external platform vulnerabilities.

Most importantly, understand how fractional marketing departments help build flexible, adaptable frameworks that don't just survive change – they use it as fuel for competitive advantage. This isn't about luck or having more resources; it's about intentional design that transforms market disruptions from threats into opportunities. Perfect for service providers who want to build marketing systems that strengthen through change rather than break under pressure. 

Ready to transform your marketing with strategies that create authentic connection without inappropriate oversharing? Schedule your Digital Success Session at http://sophiezocalendar.com today. Join us for Building Your Empire with SophieZo and connect with Sophie at FMDStrategicPartners.com, and follow on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! 

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.