Word on the Street

Pitches aren't anything new to the agency world, but many of us still find the prospect of pitching extremely daunting, so we were joined by Holly Pound, Senior Marketing Manager at Depop, Kat Watson, Head of PR at Journey Further, and Jody Sutter, Owner of The Sutter Company, who shared their top tips on how to execute and win new business pitches.

In this episode you will hear: 

• What growth brands like Depop and deliveroo are looking for in agency pitches
• How you can stand out in the pitch process 
• Why you should go the extra mile throughout the process 
• How to engage everyone in the pitch meeting 

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/ 

Holly Pound: https://www.linkedin.com/in/holly-pound-4a18a242/ 

Kat Watson: https://www.linkedin.com/in/katheryn-watson/ 

Jody Sutter: https://www.linkedin.com/in/jodysutter/ 

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

On today’s episode of Word on the Street, Katie speaks to business rebel, Em Huckstep. Em is a corporate dropout turned educator and business coach, who believes in empowering business owners to believe in their dreams and supports this shift in mindset with practical know-how. Em joined the podcast to discuss the story behind her business and overcoming the challenges faced by female business owners. 

In this episode you will hear: 

• How Em went from corporate marketeer to rebel business owner
• Overcoming imposter syndrome and perfectionism
• Why do women face the juggle struggle and how to let it go
• The importance of putting yourself first and taking a break

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/ 

Em Huckstep: https://www.linkedin.com/in/em-huckstep-58312a224/ 

Rebel Business Podcast: https://emhuckstep.com/podcast 

Our Sponsor

Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

On today’s episode of Word on the Street, Katie speaks to the amazing Pamela Brown, Chief Marketing Officer at Vodafone Smart Tech - the Consumer Smart Tech business.

With 20 years of experience in the industry, Pamela has been responsible for leading global marketing strategies for notable household-named brands in the technology sector.

In this episode you will hear: 

• Pamela’s work at Vodafone and her career history 
• How technology can help empower women 
• The importance of culture, clients, and providing solutions for your customers 
• Pamela’s love of people and her obsession with her customers 

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/ 

Pamela Brown: https://www.linkedin.com/in/pamela-brown-02ab635/ 

Our Sponsor

Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

Our International Women’s Day webinar returned for 2022, and it’s not to be missed! We were joined by an incredible panel, Kathryn Jacob OBE, CEO of Pearl & Dean, Jas Bassi Head of Digital Experience & Solutions at Natwest, and Mia Powell, New Business Director at Lammas Park, to discuss sexism in the marketing and agency world. Looking for some inspiration on how we can create a more inclusive industry for women? Look no further!

In this episode you will hear: 

• Our panel’s own experiences of sexism 
• The importance of calling out sexism 
• Why we need to involve men in the conversation 
• Navigating the gender pay gap

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/

Kathryn Jacob: https://www.linkedin.com/in/kathryn-jacob-obe-757a156/  

Jas Bassi: https://www.linkedin.com/in/jas-bassi-59a9b81b/ 

Mia Powell: https://www.linkedin.com/in/miapowell/ 

Our Sponsor

Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

On today’s episode of Word on the Street, Katie speaks to the amazing Tamara Littleton, CEO of The Social Element, a London based social media agency who offer genuine human connections through social media and simplify social media marketing, bringing calm to the chaos. They have worked with some of the world’s biggest brands including HSBC, Nissan, Oreos, Peloton, Keurig Dr Pepper, Smirnoff, and Visa to ensure their social media is creating genuine human connections with consumers.

In this episode you will hear: 

• The story behind The Social Element
• Why being a genuine human is so important to business development
• The importance of turning down work that isn’t the right fit
• The difficulties of being a female founder who is also part of the LQBTQI+ community 

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/

Tamara Littleton: https://www.linkedin.com/in/tamaralittleton/ 

Our Sponsor

Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

On today’s episode of Word on the Street, Katie speaks to the incredible Sarah Edwards, Marketing Strategist and Founder of Purple Banana Marketing - Part consultancy, part agency, existing to create a movement that shapes the marketing industry and changes the world’s perception of the power of marketing.

Sarah was unfortunately made redundant whilst on maternity leave, this led her to starting her own business whilst also navigating motherhood. 

In this episode you will hear: 

• Advice for women starting their own business
• The importance of bravery and resilience 
• An honest chat around balancing motherhood and owning a business

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/

Sarah Edwards: https://www.linkedin.com/in/sarahedwards01/ 

Sign up to our International Women’s Day webinar: https://us02web.zoom.us/webinar/register/WN_wxDz0PZXQ3OguAAqAkuOAQ  

Our Sponsor

Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

Pat Durai is currently a Group Head of Procurement at Sky Group, looking after all corporate services categories. She has been in procurement, sourcing, and commercial roles for almost 15 years and has grown her career at various global roles at Barclays, GSK and Tata Communications across a variety of sectors. 

Her current work related passion is sustainable procurement and the various green initiatives underway at Sky.

In this episode you will hear: 

• What procurement trends to consider this year
• The importance of sustainability for brands 
• How to work more effectively with procurement 

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/

Pat Durai: https://www.linkedin.com/in/patdurai/

Sign up to our International Women’s Day webinar: https://us02web.zoom.us/webinar/register/WN_wxDz0PZXQ3OguAAqAkuOAQ 

Our Sponsor
Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

On this week’s episode of Word on the Street, Katie was joined by the inspiring Sedge Beswick, Founder and Managing Director of SEEN Connects, an award-winning influencer marketing agency focused on building genuine relationships between brand and influencer.  Just some of the brands onboarded by Sedge to Connects’ client list, are: Nike, Bumble, Panasonic and eBay. From popstars to parent influencers, Sedge has worked with numerous household names, such as musician Lewis Capaldi and television presenter Laura Whitmore. 

In this episode you will hear: 

• How Sedge built an award-winning agency 
• The importance of relationships and utilising your network 
• Sexism faced in the agency world 

Links & references
Katie Street: https://www.linkedin.com/in/katiestreet/
Sedge Beswick: https://www.linkedin.com/in/sedge-beswick-92573330/ 

Sign up to our International Women’s Day webinar: https://us02web.zoom.us/webinar/register/WN_wxDz0PZXQ3OguAAqAkuOAQ  

Our Sponsor:

Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

Missed out on our first The New World of New Biz webinar of 2022? Fear not! We are back with another special edition episode of Word on the Street, where you’ll be able to catch up on the incredible insights from our webinar. We were joined by Adam Benzecrit, Founder of inflo.AI, Steve Harlow, Chief Sales Officer at Sopro, and Andy Lambert, Director of Growth at ContentCal, to explore the tools and techniques that are working for agencies right now! 

In this episode you will hear: 

• How to create a prospecting email that cuts through
• An insight into the tech tools that could help you win new business 
• The importance of personal brand 
• Why you need to be consistent with your content

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/

Andy Lambert: https://www.linkedin.com/in/andycontentcal/ 

Steve Harlow: https://www.linkedin.com/in/stephenharlow/

Adam Benzecrit: https://www.linkedin.com/in/adam-benzecrit-743b4a78/ 

Sopro, State of Prospecting 2022 Report: https://sopro.io/added-value/blog/sopro-reveals-largest-ever-email-prospecting-report/ 

Inflo.Ai Free Trial: https://contentstrategy.inflo.ai/14-day-trial 

Andy spoke about a book called Pre-suasion: https://www.amazon.co.uk/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1501109790?utm_campaign=Feb%20Webinar&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9p1XBX4BhJ5mrO734CkoFzc64WM1u-SUoyArwptEPZmRMUi9Ymtba5co69PfpRQIY0NPZB 

Sign up to our International Women’s Day webinar: https://us02web.zoom.us/webinar/register/WN_wxDz0PZXQ3OguAAqAkuOAQ 

Our Sponsor

Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

This week we find out how events can be used to help agencies win new business and why hybrid events might be the new way forward post- pandemic. Kate Hutchinson is the Founder and Managing Director of an award-winning events agency, The Secret Event Service. Adapting quickly to the changing marketplace, Kate and Team SES developed their skillsets to the world of virtual and hybrid event delivery and are now one of the leading agencies in the Hybrid event delivery market.

In this episode you will hear: 

How did the event world change in the pandemic? 

What are some of the benefits of doing virtual events that might not be seen during face-to-face events?

What would a hybrid event look like and what would be the benefits of running hybrid events? 

How can agencies use events to drive new business?

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/

Kate Hutchinson: https://www.linkedin.com/in/kate-hutchinson-9b7757a0/ 

Our Sponsor:

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.