Word on the Street

Why email marketing is critical to your new business strategy, with Stephen Harlow, CSO at Sorpo S6 Ep24

On today’s episode of Word on the Street, Katie speaks to Stephen Harlow, Chief Sales Officer (CSO) at Sopro - A sales engagement platform, run by outreach experts. 

With over 15 years sales and sales management experience, he has covered every aspect of the sales cycle from generating initial interest, to complex negotiation and closing. Stephen is a sales professional passionate about driving efficiency through the sales process, after accidentally falling into sales 17 years ago! He’s done it all, from cold calling to multiple sales team management, and spotted the benefit of Sopro straight away. He now heads up the internal and external sales teams, as well as our partnership network.

In this episode you will hear: 

• Why B2B email marketing is a new business must
• What makes an engaging sales email
• How you can generate leads from your email campaigns 
• The importance of using a multichannel approach  

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/
Stephen Harlow: https://www.linkedin.com/in/stephenharlow/

Check out Sopro The State of Prospecting 2022 report here: https://bit.ly/3xjJrpB

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

Building & Implementing a Winning Agency Strategy with Freia Muehlenbein S6 Ep23

On today’s episode of Word on the Street, Katie speaks to Freia Muehlenbein, Owner and Agency Consultant at Be Reyt Agency Advisory.  
 
With more than a decade in operational leadership and strategic roles, she helps agencies understand their barriers to growth and translate them into simple action, and is a strong believer that a successful agency strategy needs clarity of direction and a focused approach to implementation. 

Starting her agency career in 2010, Freia scaled a digital content marketing and online PR offering from 0-100 staff, delivering global campaigns across 40 markets. Later she worked with the Board to deliver the company strategy and change programmes for one of the most successful digital marketing agencies in the UK. Maintaining clarity and focusing on the right priorities meant that she implemented some of the biggest changes undergone in the agency which led to substantial and sustainable growth. She uses her experience to help agencies make the right decisions faster, and avoid some of the pitfalls she has experienced herself.

In this episode you will hear: 

• The dos and don’ts of stakeholder management 
• The importance of involving the team in your journey 
• Why client feedback is essential for growth
• Overcoming burnout

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/
Freia Muehlenbein: https://www.linkedin.com/in/freiamuehlenbein/

Want to learn more from Freia? She's put together an amazing course on over on Tanba where she shares the pitching mistakes you might be making and how to avoid them: https://tanba.io/courses/pitch-mistakes-we-all-make-and-how-to-avoid-them/

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

Never underestimate the power of language, with Chris West, Amazon #1 Best-selling author, and CEO of Verbal Identity, S6 Ep22.

On today’s episode of Word on the Street, Katie speaks to Chris West, Amazon #1 Best-selling author, and CEO of Verbal Identity - Super-specialists in creating tone of voice guidelines, copywriting and copywriting training.

Chris is a unique combination of insightful strategic thinker and highly-awarded writer. He founded Verbal Identity in 2010 to help business and department leaders define the strategic vision and bring it to life with language. He still works closely with Verbal Identities clients and takes a limited number of Advisory positions on his clients’ Boards, including Votary and Pittsburgh Mercantile.

In his career prior, Chris ran a project-based advertising agency for 10 years working with global clients. He was one of London’s most awarded copywriters his work across the Guardian, adidas, British Airways and the Conservative Party. In 2016, he was the convening President for the inaugural verbal branding jury at the LIA. His book, ‘How Words Work’, was recognised at the 2017 D&AD Awards.

Outside of work, he contributes to The Sunday Times and is a Contributing Editor at a leading UK luxury magazine. He wrote “A Little Worm” which won Best Film at the Barcelona Film Festival.

You can purchase the fantastic book ‘Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You're Not Using’ by number one author Chris West here: https://amzn.to/3lFjOsD

In this episode you will hear: 

• How to drive more sales and opportunities by developing a strong language 
• Understanding brilliant language 
• Discovering and developing your identity and tone of voice 
• Differentiating yourself as an agency 

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/
Chris West: https://www.linkedin.com/in/chriswestverbalidentity/

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

How to grow your agency with Founder, Katie Street and Managing Director, Dominic Brancaleone.

We practice what we preach at Street and have experienced seriously fast growth since we were born just 3 years ago. 

In this special bonus episode of WOTS, Katie Street our Founder and Host of this Podcast, and Dominic Brancaleone, Street MD explore the things that have aided Street Agencies fast growth and share ideas on how you can implement some of these strategies to help you grow your agency or B2B Business! 

In this episode you will hear: 

• How Street has achieved super fast agency growth 
• The secrets behind agency growth 
• The importance of culture 

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/
Dominic Brancaleone: https://www.linkedin.com/in/dominic-brancaleone/

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

What changes do you need to make to become more profitable this year? On May’s edition of the New World of New Biz, Katie Street was joined by Andy Brown, Founder of etc Advisory, Marta Kowalska, Procurement Consultant at Booking.com, Mike Lander, CEO at Piscari, and Rob Sandbach, Managing Director at Indiespring to share their insight on how to price to win more new business.

In this episode you will hear: 

• What pricing strategies brand procurement look for
• Are the days of retainers in the past?
• Why it’s so important for agencies to price for their value
• Different ways you can approach your pricing 

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/ 

Andy Brown: https://www.linkedin.com/in/andybrownprofile/

Marta Kowalska: https://www.linkedin.com/in/marta-k-kowalska/

Mike Lander: https://www.linkedin.com/in/mikelander/

Rob Sandbach: https://www.linkedin.com/in/robsandbach/

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

On today’s episode of Word on the Street, Katie speaks to Jess Tyrrell, Managing Director of Beyond. Beyond is an ideas company, using design and technology to create beautiful experiences that transform the world around us. With studios in London, New York and San Francisco, Beyond provide design and technology services to leading companies including Google, Facebook, Paypal, Mailchimp, Snapchat, Just Eat, PurpleBricks and the Royal College of Art. Beyond is part of the Next Fifteen Group, an AIM listed company. 

Jess believes in the power of technology to improve people’s lives, and in agile design processes that harness the knowledge of people right across an organisation. 

In this episode you will hear: 

• The importance of diversity and inclusion within agencies
• Defining your values and what is important for you as an agency 
• Creating avenues for young people to get into work and giving them opportunities 

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/ 

Jess Tyrrell: https://www.linkedin.com/in/jess-tyrrell-9977072/

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

On today’s episode of Word on the Street, Katie speaks to Nick Whitnell, Founder & Lead Consultant of Daring Works. Daring Works is a strategic brand consultancy helping businesses to achieve, maintain and improve their B Corp status which can then be the foundation for using business as a force for good.

Nick Whitnell is a purpose-led brand and marketing consultant and experienced B Leader. Nick is passionate about helping businesses deliver positive change and support meaningful growth that balances people, planet and profit. With a background in leading multi-million pound marketing campaigns, Nick has spent over 15 years creating, evolving and leading impactful business strategy from positions of senior leadership. 

In this episode you will hear: 

• The process of becoming a B Corp certified agency/business 
• Implementing changes to become more sustainable 
• Knowing and resonating with your audience 
• Development of strategies, purpose, and values 

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/ 

Nick Whitnell: https://www.linkedin.com/in/nickwhitnell/

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

On today’s episode of Word on the Street, Katie speaks to Co-Founders of Imagen Insights, Cat Agostinho & Jay Richards. Imagen insights enable agencies and brands to crowdsource qualitative and quantitative feedback, ideas and insights from a global Gen Z community within 72 hours, and have worked with brands such as PepsiCo, Sky, ITV, and Gymshark.

Cat is an award-winning supporter and promoter of talent throughout her career, Cat’s mission is to continue to support young people and provide them with opportunities regardless of their background and that diversity goes beyond race and gender, it’s also about diversity in thought. Cat has co-created a business and a culture that champions inclusivity, and Imagen Insights adapts processes and methods to cater for languages, disabilities and social factors.

Jay co-founded Imagen Insights to close the conversation gap between brands and young people. He now equips some of the biggest household names with brutally honest feedback from the Imagen Insights Gen Z community to help inform their successful marketing strategies. From a rebellious start while at school to now the Co-Founder of Imagen Insights, a Forbes 30under30 entrepreneur and Mediatel's Future Leader finalist of 2020.

In this episode you will hear: 

• What Gen Z are looking for from brands 
• Gen Z trends for 2022
• Assumptions vs. the truth of the generation
• How Gen Z differentiates from other generations 

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/ 

Cat Agostinho: https://www.linkedin.com/in/cat-agostinho/

Jay Richards: https://www.linkedin.com/in/jaykrichards/

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

On today’s episode of Word on the Street, Katie speaks to CEO of Creative CX, Mark Pybus. Mark is a veteran in the technology consulting space, primarily focused on the strategy and delivery of digital products and services. He’s worked across the broad MarTech landscape and uses this experience to help businesses navigate the best approach to integrating capabilities and driving value from their investment in technology. 

Although technology and data are the focus of most activities Mark has been involved in over the years, his key to success has always been engaging, enabling and empowering the people to take action.

In this episode you will hear: 

• The importance of being brave with your brand positioning 
• How to build a unique proposition 
• Creating a culture where everyone has an experimental mindset

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/ 

Mark Pybus: https://www.linkedin.com/in/markpybus/ 

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

Over the past month, Katie Street has been joined by some inspirational female guests to celebrate International Women’s Day, not only did they share their career stories, but also amazing new business and marketing advice. On today’s special edition of Word on the Street, Katie rounds up some of her favourite pieces of advice from our female guests. 

In this episode you will hear: 

• The importance of relationships
• Current trends you should be tapping into 
• Overcoming fears and challenges as a business owner

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/ 

Angel Gaskell: https://www.linkedin.com/in/angelgibbons/ 

Pat Durai: https://www.linkedin.com/in/patdurai/ 

Tamara Littleton: https://www.linkedin.com/in/tamaralittleton/ 

Pamela Brown: https://www.linkedin.com/in/pamela-brown-02ab635/ 

Sarah Edwards: https://www.linkedin.com/in/sarahedwards01/ 

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.