Word on the Street

Anna Bravington is the Co-Founder & Strategist at Those That Dare - Specialists in digital and marketing strategy. She has 20+ years of experience in marketing. Anna has worked in B2B and B2C in a variety of sectors from start-ups to global businesses. Anna is a champion for diversity in marketing, and her agency is currently exploring new ways of working to help capture diverse voices from staff and audiences.

This episode Katie and Anna discuss the issues they have faced as solo founders of their own agencies and how they have worked to overcome them as they grew their businesses. They also highlight the benefits of moving around from industry to industry to expand your skill set and your knowledge. Anna explains why it is important to build a network without a need to use it right away as this is something she did with her group Mums in Marketing.

This episode covers:   

• Why Anna started her agency
• What made her start a podcast
• The struggles of being a solo founder
• Why you should get a mentor 
• The importance of building a network before you need it  
• Tips for starting your own business
• Why diversity is important in your company

https://thosethatdare.com/

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Anna Bravington: https://www.linkedin.com/in/annabravington/
Get in touch: [email protected]

Robin Bonn is the founder of agency transformation consultancy, Co:definery.

Robin specialises in helping agencies make immediate business-wide change as well as provides them with long term plans that drive growth. He advises coaches, CEOs and Founders on how to improve on ‘best practices’ and adopt a more modern approach to growth.

He explains why you need to have a commitment to your values and mission so that you employ the right people with similar values to your business, as well as only take on clients that suit you.  Robin discusses why business leaders need to have a clear plan of action and stick to it so their vision is evident within the business.

This episode covers:   

• Why you need to build a strong culture
• How agencies can be prepared for the volatile times ahead
• What to do to ensure success in your agency 
• Why you need strategy as an agency   
• How sticking to old ways of working is stopping you from growing

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Robin Bonn: https://www.linkedin.com/in/robinbonn/

Get in touch: [email protected]

Katie’s picked out some of her favourite moments from the past few series. 

The first clip is Gareth Healey, Marketing Agency Mentor and Founder of Beyond Noise. In it he talks about why it is important for your agency to stand out and be seen in a very crowded marketplace.

Our second highlight clip comes from Peter Markey, CMO at Boots, discussing how big brands like Boots place importance on the purpose and values they have and they look for similar values in the agencies they work with.  

Next we have Ryan Hall, Founder & Chief Growth Officer at The Zeitgeist, who sold his agency twice! He has fantastic knowledge on how to drive sales and grow your agency with both warm and cold leads.

Last, but by no means least, is Sam Conniff, Director of uncertainty experts. He is an expert on helping businesses on how to overcome uncertainty. Sam dives deep into how businesses and agencies can - and should - focus on social innovation to drive growth as well as, of course, how we can all be more pirate.

This episode covers:   

• How can agencies cut through the noise and become more visible to the brands they want to work with?
• Where agencies miss the mark
• How agencies can add more value
• Common pitching mistakes
• How to make a compelling pitch
• How to streamline the pitch process
• Why business needs to focus on social innovation inside and outside
• Proactively taking on change
• The power of breaking stereotypes

Full Episodes:

Gareth Healey - https://podcasts.apple.com/gb/podcast/stand-out-or-die-how-to-create-a-thriving-digital/id1521235579?i=1000549112213

Peter Markey - https://podcasts.apple.com/gb/podcast/marketing-that-drives-purpose-vision-and-impact-with/id1521235579?i=1000540684285

Ryan Hall - https://podcasts.apple.com/gb/podcast/compelling-pitches-and-crafting-the-perfect/id1521235579?i=1000543678197

Sam Conniff - https://podcasts.apple.com/gb/podcast/overcoming-uncertainty-with-sam-conniff-author-of-be/id1521235579?i=1000539944225


Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/


Links & references:

Katie Street: https://www.linkedin.com/in/katiestreet/

Get in touch: [email protected]

To celebrate the 100th episode of Word on Street Katie hosts her first live podcast with a panel including 3 of the biggest names in marketing.

Grace Andrews Head of Content for Steven Bartlett and UK #1 Podcast Diary of a CEO. Grace speaks about how to build your personal brand and optimise it to win more new business.

Kate Munday, Google’s go-to speaking coach. She has 10 years experience working in sales and marketing with some of the most globally recognised companies from the FTSE 500. Kate speaks about how to be more present and better communicate with prospects and clients.

CEO of Piscari, Mike Lander, Piscari trains and coaches sales and account teams to improve their negotiation skills for every stage of the sales cycle. Mike has helped sales teams negotiate better deals with their clients.

In this panel they discuss how best to manage and source content, why you should be building and developing a personal brand, and how to win new business and negotiate better deals with those clients, as well as share priceless insights from their years of working in marketing.

This episode covers:   

• B2B marketing "must-dos"
• How to create better and more engaging content
• What to do to be a better public speaker
• The importance of having a strong brand identity 
• How to win more new business without hard selling

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Grace Andrews: https://uk.linkedin.com/in/grace-andrews1/
Kate Munday: https://www.linkedin.com/in/kate-munday-14a8b039/
Mike Lander: https://www.linkedin.com/in/mikelander/

Get in touch: [email protected]

Nigel's agency works with the fastest-growing direct to consumer (DTC) brands in health and wellness in the $5 - $30 Million range using digital growth marketing.

Nigel spent four years building three marketing agencies. Two of them grew from 0 to 7-figures in 1 year. He knows what it takes to put in place complex paid social campaigns at scale. Currently as the CEO of Alpha Inbound, he focuses on building his reputation in the DTC landscape using business development, partnerships, and sales. He has consulted 8-figure direct to consumer brands about growth marketing strategies to get them to the next level of revenue.

He encourages you to always challenge the thinking of the people around you in your industry. Don’t believe when you are told that a certain form of marketing is dead because by using the right language or tweaking your approach you could get engagement that you may have otherwise overlooked.

This episode covers:

• Why you need to work in a niche 
• How to build a digital marketing agency 
• The importance of knowing the language that your consumers speak
• Why you should use storytelling in your marketing 
• The right way to do email marketing 

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Nigel Thomas: https://www.linkedin.com/in/nigelthomas-ai/
Get in touch: [email protected]

You could have the best idea in the world but if you are not able to effectively communicate with others it becomes worthless. Kate Munday is an international speaker and coach. She inspires others on how being able to tell a story effectively is the most important tool in your toolbox.

Kate is dyslexic, an introvert who suffers with anxiety and previously hated all forms of speaking and is now Google’s go-to speaking coach and brings her secrets to speaking success through in the form of transformational coaching, masterclasses and workshops. Her purpose is to help people have a greater impact when they speak and bring the magic back into companies' and people’s personal narratives.

This episode covers:   

• How to understand what your story is
• What to do make your story “Unboring”
• Why it is important to know what your brand says about you 
• The importance of being true to yourself and feeling your feelings
• Why companies need to become more human and less faceless

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:

Katie Street: https://www.linkedin.com/in/katiestreet/
Kate Munday: https://www.linkedin.com/in/kate-munday-14a8b039/

Get in touch: [email protected]

Monshur Ali is the CEO & Founder of award winning WeAgile digital agency, advisor and Entrepreneur of the Year finalist at the Great British Entrepreneur Awards. He has 15+ years of experience within digital working with clients such as Amazon, Sony, Calm and Airbnb.

Monshur founded WeAgile, a full service remote first agency, in 2019 with the aim of disrupting the age-old agency model by putting the creatives first. Since launching, Monshur has grown WeAgile globally with both teams and clients across the US, Europe, Asia and as far as New Zealand. WeAgile is now a £2m + agency supporting their clients with design, development and digital marketing services.

This episode covers:   

• Why Monshur decided to take a new approach to the agency model 
• How working with freelancers has improved his business 
• How to build a business model that gives back

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Monshur Ali: https://www.linkedin.com/in/monshur-ali/

Get in touch: [email protected]

Podcasting is a growing part of the marketing sector. James Burtt is a branding expert who has worked with 150+ entrepreneurs, brands, investors, PTs, coaches, influencers, actors, athletes and media companies on how to create global audiences by having a branded podcast. All of his clients' shows have featured in the iTunes top charts which makes him one of the leading podcast experts in the country. 

James has launched - and managed the development of - a number of six figures businesses and brands, now spending the majority of time running his full-service content production agency, Phonic Content.

This episode covers:   

• Why podcasting should become part of your marketing strategy
• What podcasting will do for your business
• How to use a podcast to build your personal brand 
• The best way to build your podcast 
• How to choose the right guests for your podcast
• Different ways to monetize your podcast

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
James Burtt - Phonic.Media
James Burtt - instragram.com/JamesBurttOfficial
Get in touch: [email protected]

On today’s Word on the Street episode, Katie speaks to Lea Turner, Director of Lea Does LinkedIn - Bespoke 1:1 and group LinkedIn training, digital courses, and in-person workshops for businesses.
Lea crashed onto LinkedIn in October 2019 with no prior knowledge of the platform, but her vibrant, personable, and uplifting posts quickly drove countless leads and over 10,000 followers in her direction. She has grown a massive network of more than 150,000 people and started her own LinkedIn training business two years ago, which hit six figures within the first ten months. She now focuses her time on teaching others how to build their personal brands on LinkedIn and attract regular inbound leads for their businesses, while parenting her young son, and creating entertaining content across her various social channels.

In this episode you will hear: 

• Taking risks, being brave, and being innovative 
• Getting to the half-a-million mark 
• Navigating being authentic and showing vulnerabilities 
• Upscaling your Linkedin 

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/

Lea Turner: https://www.linkedin.com/in/lea-turner/

https://www.instagram.com/leadoeslinkedin/

https://www.linkedin.com/posts/lea-turner_sickrhymes-spittingbars-linkedintraining-activity-6947191177578225665-8YCn/?utm_source=linkedin_share&utm_medium=member_desktop_web

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

On today’s Word on the Street episode, Katie speaks to Emily Monsell-Holden, Founder and Brand Consultant at hollow & hill - Helping premium and heritage brands with purpose to be the best version of themselves by embedding brand into the heart of their culture.
For almost a decade Emily headed up brand and marketing the iconic family-run wine and spirits merchant, Berry Bros. & Rudd and she now runs her own consultancy, Hollow & Hill, specialising in helping heritage brands thrive.
Her approach is to focus on purpose, customer experience and internal culture, in order to increase loyalty, attract and retain top talent, and ensure long-term, sustainable success.
Over a career that has spanned almost 20 years, she has worked with many great brands and businesses, including Fairtrade pioneers Cafédirect, English Sparkling wine brand Gusbourne, Virgin Atlantic Airways, Somerset House and The Royal Albert Hall.

In this episode you will hear: 

• What a truly good brand experience looks like 
• How to get the most out of your branding 
• The overall make-up of brand reputation
• Helping your clients build stronger brand experiences 

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/

Emily Monsell-Holden: https://www.linkedin.com/in/emily-monsell-holden/

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.