What research do you actually need to do on your ideal client? Today,  walk away knowing the most important things to know about the people you serve and how to write converting copy.

In this episode, we will cover

• Beyond demographics, what kind of research is vital to do to understand your ideal client's heart & head
• What is "review mining" and how you do it to learn what your audience really thinks about your industry
• We discuss at what point is research and using people's words to market to them manipulative in business
• Conversion copywriting that moves someone reading your social media caption to "YES!"

What we are diving into deeper on our small business resource community,
After Hours: Get your first month FREE here

• There will be an exclusive part of the interview where Kaitlyn talks specifically about writing for social media
• Q&A on all things copywriting when it comes to social media (captions) and your website

--------------

Resources Mentioned:

• Copy Uncorked website: https://copyuncorked.com/

More from April Rose:

• Subscribe
• SUPPORT the Podcast
• Podcast Home Page
• Instagram: https://www.instagram.com/aprilrosemeisner/
• Pinterest: https://www.pinterest.com/brandbyaprilrose/
• Apply to work with me

PLEASE LEAVE A REVIEW ON ITUNES on how you liked this episode & a question you would like me to answer on an upcoming  Q&A episode (you could be featured on the podcast)

Imposter syndrome affects 70% of young professionals. Even more so, women who own their own business. Today,  walk away knowing how to identify imposter syndrome and how to combat it when it shows its face.

In this episode, we will cover

• Thoughts and behaviors we can identify as imposter syndrome
• Who might be most susceptible
• Why not having a boss or supervisor could be a root cause of IS
• How to implement accountability
• Cognitive-behavioral distortions and how to recognize them

What we are diving into deeper on our small business resource community,
After Hours: Get your first month FREE here

• Erica will be coming into After Hours to talk about burnout and how as business owners we can avoid it if possible / where it may be stemming from
• An assessment to see the level of Imposter Syndrome might be hindering you
• Break down of Cognitive Distortions mentioned

--------------

Resources Mentioned:

• Erica's website: https://www.ranadebehavioralconsultation.com/
• Free Resources from Erica: https://www.ranadebehavioralconsultation.com/resources

More from April Rose:

• Subscribe
• SUPPORT the Podcast
• Podcast Home Page
• Instagram: https://www.instagram.com/aprilrosemeisner/
• Pinterest: https://www.pinterest.com/brandbyaprilrose/
• Apply to work with me

PLEASE LEAVE A REVIEW ON ITUNES on how you liked this episode & a question you would like me to answer on an upcoming  Q&A episode (you could be featured on the podcast)

If you aren't using your Enneagram number to look at how you run your business...you might be mission something. Today,  walk away with a clearer picture of how your enneagram number affects you in your business.

In this episode, we will cover

• Each triad of the enneagram and how they differ in what they struggle with most in business & what they can use as strengths
• What kinds of intelligence you tap into based on your triad
• Unhealthy patterns in work based on your number
• How to reset those unhealthy patterns in business

What we are diving into deeper on our small business resource community,
After Hours: Get your first month FREE here

• A live video  on each triad with replays going into more detail on each number as a small business owner
• More specific actions to take based on your number, instead of your triad, when you are falling into unhealthy work patterns
• Enneagram for Entrepreneurs guide download

--------------

More from April Rose:

• Subscribe
• SUPPORT the Podcast
• Podcast Home Page
• Instagram: https://www.instagram.com/aprilrosemeisner/
• Pinterest: https://www.pinterest.com/brandbyaprilrose/
• Apply to work with me

PLEASE LEAVE A REVIEW ON ITUNES on how you liked this episode & a question you would like me to answer on an upcoming  Q&A episode (you could be featured on the podcast)

Always wonder what makes you different? What makes your dream clients say "YES!" instead of, "I'll think about it..."? After today,  walk away knowing the secret weapon you can use to stand out in your industry.

In this episode, we will cover

• What a "Purple Cow" is and how you need to find it SOON
• Look at examples of how big companies like Patagonia and Warby Parker have used what makes them different to dominate their markets
• The 4 things your purple cow needs to have for it to work

What we are diving into deeper on our small business resource community,
After Hours: Get your first month FREE here

• A "Spark Note" overview of the book "Purple Cow" by Seth Godin
• All the main takeaways from the book you need to know without spending time reading it
• Feedback from April on what your Purple Cow or USP might be 

--------------

More from April Rose:

• Subscribe
• SUPPORT the Podcast
• Podcast Home Page
• Instagram: https://www.instagram.com/aprilrosemeisner/
• Pinterest: https://www.pinterest.com/brandbyaprilrose/
• Apply to work with me

PLEASE LEAVE A REVIEW ON ITUNES on how you liked this episode & a question you would like me to answer on an upcoming  Q&A episode (you could be featured on the podcast)

Values are ingrained in our being. So why wouldn't they affect our work? Walk away knowing how to identify your personal values and align them with your business so that can continue to be passionate about what you do!

In this episode, we will cover

• Define what brand values even are
• How to Identify our own values and align them with our business
• Look at some brand value examples from other companies and how they incorporate them into their marketing

What we are diving into deeper on our small business resource community,
After Hours: Get your first month FREE here

• How to implement your values into your mission 
• Integrating values into your vision statement
• Giving our core values weights to help make big business decisions
• Analyze where we can implement values into the back-end and front end of our business 

--------------

More from April Rose:

• Subscribe
• SUPPORT the Podcast
• Podcast Home Page
• Instagram: https://www.instagram.com/aprilrosemeisner/
• Pinterest: https://www.pinterest.com/brandbyaprilrose/
• Apply to work with me

PLEASE LEAVE A REVIEW ON ITUNES on how you liked this episode & a question you would like me to answer on an upcoming  Q&A episode (you could be featured on the podcast)

Sit down with Megan Taylor and me, as she reveals all of your burning questions about copywriting for your website.  Walk away knowing why writing copy should be first on your to-do list!

In this episode, we will cover

• How to know if you should do your copy yourself or hire a professional
• First steps to start to write your website copy
• How long it should take you to write everything
• If you should have your site designed first or write your copy
• How copywriting BOOKS CLIENTS
• What the heck to do with your about page

RESOURCE:
Website In A Week Course LAUNCH DISCOUNT PRICING: https://aprilrosem--copytemplateshop.thrivecart.com/website-in-a-week/

--------------

More from April Rose:

• Subscribe
• SUPPORT the Podcast
• Podcast Home Page
• Instagram: https://www.instagram.com/aprilrosemeisner/
• Pinterest: https://www.pinterest.com/brandbyaprilrose/
• Apply to work with me

PLEASE LEAVE A REVIEW ON ITUNES on how you liked this episode & a question you would like me to answer on an upcoming  Q&A episode (you could be featured on the podcast)

It sounds crazy, but what would you do? Is social media your main marketing tool? Believe it or not, there IS a possibility one day it could be gone.  Walk away knowing what to do to "social demise" proof your business marketing!

In this episode, we will cover

• Why you don't "own" your Instagram followers
• What you can own instead
• The 3 backup marketing methods I use to make sure my business would survive a social media demise
• How to use email marketing to create sales funnels!

RESOURCE:
Flodesk Email Marketing 50% OFF: https://flodesk.com/c/FLODESKLOVE

--------------

More from April Rose:

• Subscribe
• SUPPORT the Podcast
• Podcast Home Page
• Instagram: https://www.instagram.com/aprilrosemeisner/
• Pinterest: https://www.pinterest.com/brandbyaprilrose/
• Apply to work with me

PLEASE LEAVE A REVIEW ON ITUNES on how you liked this episode & a question you would like me to answer on an upcoming  Q&A episode (you could be featured on the podcast)

The #1 thing I get asked by the people I coach is how to price their services. It's often that people go through and look at other people in their industry and compare their pricing.   Walk away knowing how to set your prices for your services based on your goals, not your competition.

In this episode, we will cover

• How to stop looking at your competitor's pricing and focus on your own
• The secret to why you might be bringing home just as much as someone who says they make "six-figures"
• The importance of profit margin
• How to pay yourself based on annual goals
• How to adjust either your service's price, quantity or add a service to reach your success goal number/income

RESOURCE:
Annual Goals Replay Workshop: https://www.buymeacoffee.com/workforhonor/e/10054
Pricing Your Services Workshop Replay: https://www.buymeacoffee.com/workforhonor/e/9786

--------------

More from April Rose:

• Subscribe
• SUPPORT the Podcast
• Podcast Home Page
• Instagram: https://www.instagram.com/aprilrosemeisner/
• Pinterest: https://www.pinterest.com/brandbyaprilrose/
• Apply to work with me

PLEASE LEAVE A REVIEW ON ITUNES on how you liked this episode & a question you would like me to answer on an upcoming  Q&A episode (you could be featured on the podcast)

How is your relationship with your desk? Are you all on a first-name basis or do you just hang once a week?  Walk away knowing how to set boundaries with your workspace to respect your schedule and time.

In this episode, we will cover

• Identifying where you work most productively
• How to set up your desk at the end of every workday to want to sit at it the next morning 
• The dangers of working at your couch, bed, or kitchen table
• Practices to implement every workday to eliminate distraction
• 
  

RESOURCE:
Some Secretary Desks:
My Desk $200
Desk One $194
Desk Two $285

--------------

More from April Rose:

• Subscribe
• SUPPORT the Podcast
• Podcast Home Page
• Instagram: https://www.instagram.com/aprilrosemeisner/
• Pinterest: https://www.pinterest.com/brandbyaprilrose/
• Apply to work with me

PLEASE LEAVE A REVIEW ON ITUNES on how you liked this episode & a question you would like me to answer on an upcoming  Q&A episode (you could be featured on the podcast)

Support the show (https://www.buymeacoffee.com/workforhonor)

Does the phrase, "annual goal planning" make you want to hide? What if I told you there was a way to let it free you from the anxiety of next year, rather than run from it. Walk away knowing the best strategy and healthiest way to come up with your annual goals.

In this episode, we will cover

• Highlight some "best practices" for annual planning could be hurting not helping you
• Qualitative and Quantitative numbers to measure in your business each year
• How to calculate & analyze your conversion rate
• How to make business goals while keeping your personal life in mind without merging the two
• Feel free from society's definition of success and define your own version

RESOURCE:
SIGN UP for the Annual Goal Planning Virtual Workshop (Replay available for purchase) ($15): https://www.buymeacoffee.com/workforhonor/extras
--------------

More from April Rose:

• Subscribe
• SUPPORT the Podcast
• Podcast Home Page
• Instagram: https://www.instagram.com/aprilrosemeisner/
• Pinterest: https://www.pinterest.com/brandbyaprilrose/
• Apply to work with me

PLEASE LEAVE A REVIEW ON ITUNES on how you liked this episode & a question you would like me to answer on an upcoming  Q&A episode (you could be featured on the podcast)

Support the show (https://www.buymeacoffee.com/workforhonor)