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Living Life on Purpose

How Feeling Your Feelings Leads to a Stronger Brand Identity!

Episode 31 with Keka DasGupta, The Art of Life-ing

Are Your Feelings Guiding You to a More Authentic Expression of Your Brand?

Listen in as Keka shares her journey and insights gained from over two decades in the PR and marketing industry, including the importance of recognizing your personal value to give your best to yourself and others.

We explore the concept of feeling your feelings and allowing them to guide you to show up authentically in your business and the significance of embracing emotions as a tool for genuine self-expression in the entrepreneurial world. 

Check Out All the Goodies We Talked About...

👉Keka's Website: The Art of Life-ing

👉Keka's TEDx Talk: Why We Are Practicing Gratitude All Wrong

👉 Do You F*cking Mind Podcast

👉 Book: Let it Be Easy by Susie Moore

About Keka
Inspiring You to Live YOUR Life!

For 24 years, Keka worked in the PR and marketing industry with clients such as Disney, Nike, IKEA, American Express, Johnson & Johnson, etc. During this time, she received more than 50 national and international awards.

Today, this TEDx, international keynote and certified virtual speaker, and founder of The Art of Life-ing, runs groundbreaking mental wellness programs for the education sector, businesses, and community groups, guiding individuals (young and old) to recognize their own personal value, so they can give the best of them - to themselves and to others.

Connect with Keka!

• Website
• LinkedIn
• Twitter (X)
• YouTube
•  Facebook
• Instagram
• Instagram

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

The "Just Enough" Content Marketing Strategy

Do What Works and Ditch the Rest!

Episode 30 with Amanda Laird, slow & steady studio

Content Marketing Works Best When It's Something You Love to Do!

How do new entrepreneurs leverage the power of digital marketing to increase their visibility and get their brand in front of their future customers without drowning in the sea of content creation currently sweeping social media apps like Instagram, TikTok, Facebook, Twitter, LinkedIn and Threads, PLUS SEO searchable content on Google like Blogs, YouTube videos and Podcasts, PLUS email marketing to their email subscribers? 

Oh, and should I mention that content marketing is not enough if you're not pairing it with a clear, systemized sales system? 

Eesh! Content marketing and sales funnels can quickly overtake your entire work day and in the end there's no guarantee it'll convert strangers into happy, paying customers.

Fear not! 

Amanda Laird, founder of slow & steady studio, is coming in with some hot takes on how to do "Just Enough" content marketing to make it count ... including how to focus on only doing what lights you up most!

Check Out All the Goodies We Talked About...

👉Free Just Enough Marketing Planner!

👉 Heavy Flow Podcast by Amanda Laird

👉Heavy Flow: Breaking the Curse of Menstruation by Amanda Laird

👉Real You Real Money Podcast with Ray Dodd

👉The Birthing Business Handbook by Jennifer Armbrust

Taking the Hustle Out of Entrepreneurship!

Amanda Laird is the founder and principal strategist at slow & steady, where she provides business and marketing advice to solo, feminist entrepreneurs doing their own thing. She was the host of the Heavy Flow Podcast from 2017 to 2020 and is the author of Heavy Flow: Breaking the Curse of Menstruation, published by Dundurn Press and nominated for the 2019 Kobo Emerging Writer Prize for Non-Fiction.

👉 Website
👉 Instagram 

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

Top 5 Fears Stopping Entrepreneurs from Video Marketing

(And how to get out of your own way!)
Episode 30 with Lindsay Johnson, The Radical Connector

Video marketing is one of the most underused content marketing tools for getting new customers!

Whether you're using short-form videos like TikToks and Instagram Reels, long-form videos like YouTube or courses, or my personal favourite, automated videos in your list-building funnels, sales funnels, or client onboarding process ... video marketing is essential to faster growth and a bigger wow factor with potential clients!

But ... none of that matters if new entrepreneurs are stuck in their heads and letting fear stop them from showing up on camera.

You have brilliance inside you begging to be brought to life on camera but there are some annoying fears holding you back ... and it's time to get over them so the world can see you shine!

Powerful Tidbits Lindsay Shares in This Episode...

• How overwhelm plays a bigger role in blocking your creativity with videos than you realize
• #1 hack for generating video content your audience and customers actually WANT!
• How to get past your tech fears and embrace being a beginner
• Tips for building up your confidence on camera (and giving yourself permission to be awkward and stiff in the beginning)
• Lindsay's super simple 5-step framework for structuring your videos that will 10x the speed with which you can create kickass content!

"Overwhelm has a sneaky way of tricking our brains into putting ourselves last or believing we can't do scary things."

- Lindsay Johnson, The Radical Connector

Check Out All the Goodies We Talked About...

👉Video Marketing Made Easy Workshop: September 14 or 16

👉Lindsay's new tattoos!

👉Instagram Live Replay: Top 5 Fears Stopping You From Making More Videos

👉Blog: Top 5 Fears Stopping You From Making More Videos

About Lindsay

Teaching Newbies How to Be Rockstar Entrepreneurs!

Lindsay's goal is to get you making oodles of money in your business in the shortest amount of time and with the least amount of work possible!

Lindsay's a huge entrepreneurship nerd and has been teaching entrepreneurs how to get customers and make money for over 20 years. They believe getting clients and making money doesn't have to be complicated or cost you a small fortune. Lindsay's signature Work Less Play More System teaches entrepreneurs consent-based marketing and sales skills so that they can attract the right strangers and co-creat

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

5 Ways to Increase Email Open Rates

Are You Using Email Marketing All Wrong? 🙀

Episode 25 with Lindsay Johnson

Email marketing is a powerful way to connect with your customers and promote your products or services.But if your email open rates are low, it becomes pretty obvious that your subscribers are missing out on your brilliant content, expertise, and ultimately, getting to work with you!

Worst of all, you're left feeling like you're wasting your time. Am I right?!

Now, if you're new around here you might be asking, "Lindsay, what is email marketing anyway and why do I need it?"

Email marketing is the process of using email messages, either sent individually or in bulk, to market and promote a product, service, or cause.

To be effective in email marketing, you need to understand your audience!

In this podcast, I’m going to cover

• What it Really Means to Let Your Personality Shine
• How to Make Your Emails Scan Friendly
• Tips for Writing Intriguing Subject Lines
• The Importance of Sharing Wow-Factor Content
• What the Heck A/B Testing To Improve Your Results Means

 

"To be effective in email marketing, you need to understand your audience!" - Lindsay Johnson

 Blogs You Need to Read

• Beginner’s Guide to Email Marketing
• 15 Tips For Writing An Excellent Email Subject Line
• Do I Really Need Social Media to Build a Business Online?
• 5 Email Marketing Tips to Boost Your Open Rates & Increase Engagement

 

Email Providers with A/B Testing

• mailchimp
• Constant Contact
• AWeber
• hubspot
• MailerLite
• drip

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

Being Part of the Change isn't Always Easy...

It's not easy to be part of the change our world so urgently needs ... and it's even harder not to burn out or completely disappear into our work to make that change happen.

Belinda Clemmensen, founder of The Women's Leadership Intensive and author of Women, Leadership, and Saving the World, shares with us the importance of standing up for what you believe in, leading from your core values, and nurturing your resilience on the path to change. 

Powerful Tidbits Belinda Shared in This Episode...

• What happens when disappearing into work to cope with stressful situations doesn't work anymore
• Redefining what it means to work less and play more in a way that fits with YOUR values
• Why we need to stop looking at rest as a bridge to more productivity
• How Belinda connected to FREEDOM as one of her core values (hint: it wasn't easy)

Check Out All the Goodies We Talked About...

👉 Belinda's Free Mini Online Course: Inspired to Lead 

👉 Belinda's Book: Women, Leadership, and Saving the World

👉Blog: How to Nurture Connections Through Compassion

👉 Book Recommendations:  The Five Best Books To Help Build Resilience In Difficult Times

Changing the World One Leader at a Time!

Belinda Clemmensen is a professional certified coach and leadership development consultant who had a mid-life wake-up call to rethink everything she'd learned over 25+ years in leadership and take a new path. The Women's Leadership Intensive is leadership development by women, for women and our mission is to inspire, empower, equip and support women to lead the change the world needs, because the world needs changing, and it will be women who lead the way to get it done.

Connect with Belinda!
Instagram | LinkedIn | Facebook | Website  | Book

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

Building a Heart-centred Business Starts Grows from the Inside Out...

What does it look like to build a business from a place of love? What would happen if you stayed curious about your relationship with consistency as it relates to your heart-centred marketing strategies and creating a sustainable business you love?  

Just a Few of the Magical Tidbits Sydney Shared in This Episode...

• Life isn't consistent! Is consistency in our heart-centred marketing strategies as important as we've been led to believe?
• Stop building your heart-centred business based on fear, pressure, or rigidity of algorithms
• The importance of empowerment and self-agency as business owners and the difference between seeking answers and creating answers
• I don't know is just the starting point of your answer before going inward to unlock your inner knowing
• Stay curious about your resistance to certain business-building tools or strategies; use that curiosity to understand your relationship to those tools and strategies!

Check Out All the Goodies We Talked About...

👉 Workshop Replay: I Don't Know Isn't an Answer

👉 Blog: 15 Ways to Set Business Goals this Month that Inspire and Delight You

👉 Podcast: 15 Year-End Questions to Ask Before Setting Business Goals

👉 Beer: New Tradition Brewing Company

Helping You Build a Business From Love!

Once described by a client as the perfect mix of no-bullshit and loving floof, Sydney supports new and aspiring solopreneurs as they navigate the vulnerability that is entrepreneurship. With Syd's help, heart-centred solopreneurs face their fears and get the clarity, confidence and self-trust they need to unapologetically create a business (and life) that they love.

Connect with Sydney!

Instagram | Website | TikTok

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

Everyone Feels Uncomfortable Talking About Their Business Finances...

So, let's get uncomfortable together! When you're a new business owner it's easy to put a lot of pressure on yourself to know everything, be good at everything, and 'fake it until you make it' until you figure it out. 

It can be hard to ask for help .. or even know WHO to ask for help. Especially if you've been in business for a few years and your business financials are starting to become a bit of a hot mess. But let's keep it real, not asking for help could be costing you thousands of dollars every year. 

Listen to this podcast to hear Jacinthe's stories of tough business finance lessons she learned in her early business years and why she's now focused on helping entrepreneurs understand how their money works so they can make empowered financial decisions, shame and guilt-free!

Just a Few of the Magical Tidbits Jacinthe Shared in This Episode

• How bad business advice left Jacinthe with $1000's in unnecessary credit card debt in her early business years (let her story be your lesson!)
• Business financials are complex work and complex language that is next to impossible for new entrepreneurs to intuitively understand until you've gone to school specifically to learn these things
• Don't quit your day job! Why having a full-time job is important in your early years
• There are 4 different types of business accountants and it's important to know which one you need right now
• We are all unified in our discomfort and overwhelm when it comes to our business finances so let's ditch the shame and ask for help!

"It's okay not to know everything about your business, especially around the financials, because it's a complex world." - Jacinthe Koddo, Koddo & Co

Get Jacinthe's Free Financial Roadmap
Want to scale your business to a profitable 6-figures? Let go of ambiguity and take control of the numbers! Download the Roadmap Here

About Jacinthe!

Jacinthe is a Canada-based financial coach, educator, and the founder and CEO of Koddo & Co. As a serial entrepreneur with 6 businesses started, 4 failures, and 2 growing successes, Jacinthe has learned the ins and outs of business finance over the last decade. She is now on a mission to increase financial literacy in, and sustainability of, women-led businesses, which leads to a positive societal ripple effect in their communities and throughout the world. Jacinthe does this work through group programs, 1:1 financial coaching and Contract CFO services.

Connect with Jacinthe
Website
Instagram

Connect with Lindsay
Website

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

The Evolution of Your Business is Directly Tied to the Evolution of YOU!

Ariana's first business was in fitness and birthed from her passion for fitness in her sobriety journey. As she evolved, so did her business which meant leaving her fitness business behind and branching into the new and exciting world of breathwork and somatic healing and how to use these tools to support entrepreneurs in the growth of their businesses. 

But...letting her first business die in order to make space for the rebirth of her new business wasn't as easy as flipping a switch. It challenged her sense of identity and brought about five months of grieving for what was over. 

And it's all been a powerful evolution that's brought her to where she is now!

"To stifle the evolution of our business is to stifle the evolution of ourselves"
- Ariana Fotinakis, The 5D Business Collective


BOOKS YOU NEED TO READ...

• When the Body Says No: The cost of hidden stress by Gabor Mate
• The Body Keeps the Score by Bessel van der Kolk
• Burnout by Emily Nagoski and Amelia Nagoski
• Laziness Does Not Exist by Devon Price
• Let It Be Easy by Susie Moore

MEET ARIANA...

Supporting Your Business with Science, Spirit, and Soul!

Ariana Fotinakis is an Indigenous woman, Mama, coach, breathwork facilitator, and founder of The 5D Business Collective. Ariana takes a holistic approach when supporting her clients by blending science, spirit, and soul. She believes that every single person on this planet has something special the world needs, and that when we're well-supported and well-taken care of, we become better-equipped to share those gifts.

• Instagram 
• YouTube 
• Website

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

Who knew preventing thigh chafe for thousands of women around the world could smash diet culture and fatphobia at the same time?

Marnie didn’t listen when experts told her chub rub was too niche for a business. Instead, she channelled her fire for solving this painful problem into a business that’s changing the world!

In this episode, we dive into:

• When your business becomes a mission and you’re committed to changing lives, you find the strength to keep going when things get hard
• How Marnie had to prove that solving thigh chafe was not a niche problem
• Changing society's preconceived notions that chub rub only happens to plus-size people
• Relatable stories on our mission to prevent chub rub
• How solving thigh chafe became a crusade for change
• Why Thigh Society became a transformative experience for Marnie on a personal level
• Challenging fatphobia, diet culture, and the way we objectify ourselves and each other

“The business was a really transformative experience for me personally. It became an evolution of myself, how I saw myself and how I started to shed those layers that diet culture imposed on me over the years.” - Marnie Rabinovitch Consky, Thigh Society

Visit Thigh Society
Thigh Society Website
Thigh Society Instagram

Resources
Book: More Than a Body
Book: What We Don't Talk About When We Talk About Fat

In the Press
Thigh Society aims to banish ‘chub rub’
The Best Ways to Prevent Thigh Chafe When It’s Hot and Humid Outside
‘Chafe Isn’t Just A Plus-Size Issue' Says Chafewear Brand Thigh Society
Building a Global Business

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

Can you start a business without social media?
Episode 23 with Lindsay Johnson

What would happen in your business if you ditched social media?

The question on so many service-based entrepreneurs' minds these days is, “Do I need social media to build my business?” My answer: It depends!

Ha! Did you think I was going to give you a yes or no answer? You should know me by now!

First things first, let's get clear on a very important business rule, every entrepreneur's business is different and will require different strategies for growth!

In this podcast, I’m going to cover

• The pros and cons of using social media for business vs SEO content like blogs, YouTube and podcasts
• 3 Questions to help you figure out if you need social media to grow your business
• Are you working for free for Facebook, Instagram, and TikTok?
• Why SEO-friendly content like blogs and YouTube videos often far outperform social media posts.
• Social media is a fabulous tool for building your business but do you know how to use it and is it the right tool for the job?

"Social media is a fabulous tool for building your business. However, as with all tools, you have to know how to use it and you have to ask yourself if it's the right tool for the job" - Lindsay Johnson

BONUS RESOURCES

Books & Blogs You Need to Read

• 7 Ways Social Media Can Improve Your SEO Results Read Here
• 2022 Guide to Search Engine Optimization Read Here
• Why Every Smart Business Should be Repurposing Content Read Here

 Templates & Guides

• Need help writing an SEO-friendly blog? Download my Anatomy of an SEO-Friendly Blog template
• Not sure how to use lead magnets to build your email list? How to Grow Your Email List with an Unforgettable Lead Magnet
• Does your lead magnet or opt-in page need work? Watch my Lead Magnet Love Workshop Replay

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog