Luis and I met a few years ago. He was a hungry entrepreneur who wanted to make a name for himself. Penji, being a growing startup needed help in the beginning when it came to sales. At first I blew Luis off. I doubted him.
But regardless of the times I said no, he still found a way to deliver value to me, answer my random questions, and be a resource for help.
Now, Luis is a main resource and consultant for Penji.
Some of the takeaways from this conversation is the foundation that you need to set in order to get advertising right. If you’re in the world of SAAS or sell things online, you need to invest in advertising. Simple as that. I think what Luis said was gold. Start with that. Retargeting at times can be inexpensive but are incredibly important to growth.
Another takeaway was how Luis sold us on his services. He practices what he preaches.
Deliver value upon value. Educate. Inspire. Then go for the sell when the timing is right.
Links mentioned in interview:
https://www.facebook.com/groups/255766145271139/
https://open.spotify.com/show/6VnheCZF1PtVu5dHQVxfyE
https://www.facebook.com/groups/255766145271139/
Follow Us:
Podcast Website:http://www.tbeshow.com
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Penji helps businesses by making graphic design simple, fast, and affordable for all. By delivering unlimited graphic design, Penji’s customers are able to shift their focus back to their customers and business..
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Website: https://penji.co
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For dads figuring out work, family, and everything in between.
Nobody prepares you for this.
Not the guilt of leaving for work when your kid is still asleep. Not the pressure of providing for a family while trying to build something that actually matters. Not the identity crisis that hits when you realize you're not just the guy who grinds anymore — you're somebody's dad. And that changes everything.
I started Working Dads because I lived that. I'm co-founder of Penji, husband to Emily, and dad to a two-year-old who already has more energy than I do. I've been bootstrapping a company for over a decade and I still don't have it all figured out. But I've learned that the most dangerous thing a working dad can do is try to figure it out alone.
So every week I sit down with founders, executives, investors, and everyday dads who are in the thick of it. We talk about the real stuff. The marriage conversations you keep avoiding. The financial pressure nobody admits to. The moment your kid looks up at you and you realize you've been somewhere else even though you've been standing right there.
We've also got Built During Bedtime — my weekly newsletter for working dads. The one thing I write after my daughter goes to sleep. Straight to your inbox. No fluff.
And we've got a community. Slack channel and Facebook group full of dads who get it. The kind of guys you can be honest with. The kind of friendships that actually go somewhere.
Come find your people.
Working Dads. For dads figuring out work, family, and everything in between.