In this very first episode of Working for Progress, Dani speaks with Bob Cummins. Founder of Sodak, behavioural science practitioner, and, as it happens, Dani's husband.
Sodak helps organisations become safer, happier and less wasteful workplaces by applying the latest thinking in behavioural science to the way people work together. Bob is passionate about this work — and clear-eyed about who it's for. He only works with people who are genuinely up for change. That boundary, it turns out, makes all the difference.
They talk about what it took to leave behind the security of employment and start something of his own, why behavioural science matters more than most organisations realise, and what it looks like to build a working life around something you genuinely believe in.
A warm and honest conversation — and a fitting place to begin.
A warm and honest conversation — and a fitting place to begin.
Find out more through their website, sodak.co.uk
Working For Progress is hosted by Dani Trudeau and produced by Alice Hudson.
Dani Trudeau, founder of Tribe Porty, a community coworking space in Edinburgh built on the belief that creativity, collaboration, and care are good for people, business, and the world.
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Find Dani's substack at RootedImpact.