We all WANT press, but are our brands actually ready for it? What’s the point of press when there’s no goal behind it? Today’s guest is exactly what you need. Des Dickerson is the VP of public relations and digital marketing and the cofounder of Creative Label. She has worked behind the scenes of major TV shows and networks such as The Dr.Phil Show, Lifetime, HGTV, and YouTube. Get ready to take notes!

In this episode:

- Des’s career journey

- How to make sure your brand is pr ready

- The elements of a perfect pitch

- Her advice for new business owners

- Learning lessons from 2020

FOLLOW Des and Creative Label on Instagram

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Given the popularity of Netflix's newest documentary The Social Dilemma, today's episode dissects the movie and talks about how you can check what data Facebook and Google know about you. Your host, Abby, a professional digital marketer, will break down how this data is used for advertising and how you can take more control of it. We'll also dive into a discussion about the real threats that social media poses on mental health. Get ready for a thought-provoking episode!

Your Data Checklist:

• Don’t use Facebook to log into to other accounts.

Resources:

• What ‘The Social Dilemma’ misunderstands about social networks (The Verge)

This Week's News:

• A patent for active links in IG captions - for a price (The Verge, Protocol)

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Have you ever wondered how people make money off their blog or website? How does your website even get found in the first place?

We are BIG fans of SEO here at Working Girl Talk so you will LOVE today's episode with SEO strategist Stefanie Becker.

Stefanie Becker is the owner of the boutique SEO agency Stefanie Becker Digital, as well as the creator of the online course, SEO for Creatives.

In this episode:

- Working at an agency right out of college

- How to create an SEO strategy

- Wordpress vs. SquareSpace

- All about affiliate links 

- Advertising on your own site

- Her favorite SEO tools

CLICK HERE FOR YOUR SEO FREEBIE

FOLLOW Stefanie

This Week's News:

- "Alexa, print my documents!" (TechCrunch)

- United Airlines security bug (TechCrunch)

- Facebook's blast from the past with Facebook Campus (TechCrunch)

- Gateway computers makes a comeback (Forbes)

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Raise your hand if this year has take a toll on you! You are not alone. There have been a lot of shifts and changes this year, it's hard to keep up.

Today's episode dives into navigating risk and change during uncertain times and who better to teach us then Megan Accardo?!

Megan is a former family therapist turned entrepreneur and leadership coach. Her mission is to guide you to find greater connection and impact in whatever company, position or title you have. She also hosts her own podcast, "Power Your Purpose."

In this episode:

• How to navigate risk and change during uncertain times

Visit Megan's website and follow Megan on Instagram 

This Week's News:

• Google's new certificates are changing higher ed (Search Engine Journal)

FOLLOW Working Girl Talk on Instagram to stay in the know.

Are your thoughts holding you back? Sometimes, you may not even notice the limiting beliefs that are keeping you stuck in the same place.

Today's episode is all above overcoming self-doubt and limiting beliefs. Janelle Lynnae, founder of Next Level Confident, joins us to discuss her personal journey with depression and self-sabotage, and how she shifted her mindset. She helps self-conscious women become self- assured - sign me up!

In This Episode:

• Her personal journey through depression

FOLLOW Janelle and check out Next Level Confident

Take the enneagram here

This Week's News:

- Walmart joins the TikTok bid? (CNBC

- Microsoft says goodbye to Internet Explorer (Forbes, Independent)

- Online sales are BOOMING (Forbes, TechCrunch, CNBC)

- Chrome will let you know if webforms are safe (Forbes, Engadget)

If you've ever felt bogged down by burnout or wanted to know how to fully optimize your job, side hustle or business - this one is for you!

Kristin Molenaar, is on a personal mission to eradicate entrepreneurial stress and help her clients work less & make more. She runs YesBoss, a virtual agency that partners with solopreneurs as their one-stop business building team. They hit six figures in 2018, while she worked an average of just 5 hours per week. The hacks she’s discovered are simple and she’s sharing them with us today!

Download the 80/20 model resource Kristin refers to in the episode.

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Today's guest is Sophia Sunwoo, the founder of Ascent Strategy, where she helps women-led startups get their companies off the ground through startup coaching and programs.

Sophia is a Forbes 30 Under 30 honoree and has been recognized for her entrepreneurial endeavors in Forbes, ELLE Magazine, and on the TEDx stage.

In this episode:

• Starting a clothing company out of her dorm room - and then selling it

FOLLOW Sophia on Instagram & check out Sophia's website for startup and entrepreneurial advice

This week's news:

1. Blockbuster is back - kinda (Marketing Dive)

Have you ever wanted to start your own cosmetics line?

Today’s guest on Working Girl Talk is Eve Dawes! Eve Dawes is the founder of Dawes Custom Cosmetics, a custom lipstick experience where you can create your own perfect, unique custom color lipstick that's cruelty-free.

Eve is also a certified personal trainer, pageant queen( Mrs. Nevada United States 2017), WBFF Pro, fitness blogger, podcaster and national judge with a wealth of knowledge & passion for performing, coaching & empowering girls with a desire to be the best. 

This episode is packed with wellness, health and beauty gold!

In this episode:

• Her career as a professional dancers leading her to fitness

Show Links:

FOLLOW Eve Dawes on Instagram

FOLLOW Dawes Custom Cosmetics

Learn more about Dawes Custom Cosmetics

Listen to Eve's podcast, Glamour & Gains

This week's news:

• The battle of the social media platforms - and IG Reels (The Verge, Axios, Fox Business)

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Today, we chat with Cathey Kuo! Cathey is an entrepreneur, real estate broker and investor.

In this episode:

• Cathey's entrepreneurial upbringing

FOLLOW Cathey on IG

Shannon Lutz is a powerhouse. She is the founder & CEO of The Social Bungalow. She’s a speaker, educator and marketing expert! Her company helps female entrepreneurs market their expertise and structure their online businesses for big-picture profit. 

Get your notepads ready, because this episode has some fantastic takeaways. 

In this episode:

• From corporate to CEO of her own biz

FOLLOW Shannon on IG & check out The Social Bungalow website

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This Week's News:

- Instagram Launches Personal Fundraisers (Social Media Today)

- Hulu launches new ad platform (Search Engine Journal)

- Google faces privacy lawsuit (Search Engine Journal)