Today’s episode is a Working Girl Talk first - a social media and marketing roundtable with Alexa and Natalie of Content & Cocktails!

A group of marketing working girls talk their favorite social media hot topics and discuss where they think these trends are going in 2021.

In this episode, we discuss:

TikTok:

• Why TikTok blew up in 2020

Instagram Reels:

• Will it last?

Influencers:

• How the industry has changed this year

Digital community building:

• Creating brand evangelists

FOLLOW:

Alexa (@alexa_gberg), Natalie (@natalieepeterss) and @contentandcocktails

@workinggirltalk

Today we talk to Jessica Zeldner and Risa Kostis, sisters and founders of The Rescue Kit Company!

Looking for the perfect gift? Here's a DISCOUNT CODE for The Rescue Kit Co.: Use WORKINGGIRL15 at checkout or CLICK this link.

In This Episode:

• Going from idea to product

FOLLOW The Rescue Kit Co. and check out their lifestyle blog.

About The Rescue Kit Co.:

Created by sisters, CEOs and seasoned stylists, The Bride Kit and The Closet Kit are user-friendly, elegant, and cost-effective products curated specifically to prevent + solve any unexpected wardrobe mishaps that could arise. From fail-safe stain removers, to quick hem repairs - they've curated, sourced, and co-created with a purpose so you can breathe easy and walk confidently out the door.

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Balancing a small business and a full-time job? We see you here at Working Girl Talk! As a side hustler herself, your host, Abby, dives into her top 5 tips for managing a business and full-time job. For anyone out there side-hustling, running multiple businesses or even thinking about starting a business, Working Girl Talk is cheering you on!

Additional Resources:

- 13 Tips for Anyone Working a Side Hustle from The Motley Fool

- The Ultimate Side-Hustle How-to Guide: 10 Rules for Side-Hustle Success from Inc.

This Week's News:

- Ulta is coming to Target (Target)

- Instagram goes SEO (Social Media Today)

- YouTube launches audio ads (Search Engine Journal)

- Google Pay goes head to head with Venmo (CNBC)

FOLLOW Working Girl Talk on Instagram and don't forget to leave a review!

Fight off procrastination and take back your schedule! Get ready for all of the productivity tips with Alyssa Coleman.

She is a productivity guru and she coaches entrepreneurs, bloggers and influencers to get more done, make more money & make a bigger IMPACT. 

In this episode:

- Her career journey

- Taking your productivity to the next level

- How to identify where you should be spending time in your biz

- How to fight off procrastination

- Automation - what 2-3 areas of your biz to automate

- Her top time management tip

Check out Alyssa's November event and her free workbook

This Week's News:

- TikTok's new education tab (Social Media Today)

- Zoom Security Failures Alleged in FTC Settlement (Search Engine Journal)

Have you ever struggled with the legalities of your business? Or have you ever wondered how to protect your business's name or products? This episode is for you!

On today’s episode, Taylor Tieman of Legalmiga shares trademark and legal protection knowledge. Taylor is a lawyer turned entrepreneur that helps business owners set themselves up for legal success. Get ready to take some notes!

If you like this episode, make sure to screenshot while you're listening and share to your Instagram story. Tag @legalmiga and @workinggirltalk so we can see what you think!

In this episode:

• Her legal career journey

Resources:

• Check out Taylor’s website

Happy Halloween from Working Girl Talk! Our annual Halloween episode is filled with workplace horror stories! From bad smelling food to strange customer interactions, we have it all. We hope this episode makes you smile and serves as a reminder to laugh at the (sometimes) strange moments in the workplace. Sending good vibes and spooky fun to our Working Girl Talk girl gang!

This Week's News:

- Netflix raises prices (TechCrunch)

- A hologram in every home (TechCrunch)

- An IG LIVE can stream for how long?! (Search Engine Journal)

With the world the way it is, I hope you’ve been taking advantage of all of the virtual events going on. Have ever wondered how to go about throwing one yourself?

Today, we talk about event planning with Meghan Fialkoff, co-founder of The Modern Day Wife and non-profit director. Hailing from Long Island, Meghan is passionate about production and entertainment which led her into the events business. She has produced over 2,000 events!

In this episode:

- Shifting to virtual events

- Charging for events

- Finding great speakers

- Establishing event branding

- How to get engagement during events

- Plus: Meghan talks about the non-profits she runs!

Get $5 off of your ticket to the next Modern Day Wife event: Raise The Bar, Level Up Your Lifestyle! Use code PODCAST at checkout to get $5 off! Click here to get your ticket.

This Week's News:

- Cell service on the moon (Reuters)

- PearPop is TikTok's new monetization tool (TechCrunch)

- Apple TV's new channel (The Verge)

Maybe you’re launching a product or having an event. You have social posts, emails and ads created and scheduled. It’s perfect! BUT… are you setting things up to know what drove the most traffic to your site? Don’t make this digital marketing mistake! Today, we’ll cover the most underutilized tool when it comes to link tracking. Class is in session!

Google’s URL Builder. Use this as guide to start tagging links, when you're linking externally and want to track the traffic attribution. Do NOT tag internal links.

Got questions? FOLLOW Working Girl Talk 

This Week’s News:

- A new *strange* feature from Wordpress (Social Media Today)

- We Work’s rebrand...again (Reuters, The New York Times)

- YouTube’s in-video shopping (Social Media Today)

- Kraft pulls controversial ad (Marketing Dive)

Feelings of inadequacy and hopelessness are abound this year, BUT here's your reminder that your goals matter and they CAN become reality. All those phrases you hear about "everything happens for a reason" or "look how far you've come" are true. And today's episode shows you why!

In this episode:

- Abby's "ah-ha!" manifesting moment this week

- Two tactical ways to manifest your dreams into reality

- Encouraging reminders to keep you going (especially during this crazy year!)

Resources:

- Episode 23: You Didn't Get The Job. Now What?

- Episode 29: Sam Abrahart, founder & CEO of The Mayfair Group

- The Ed Mylett Show: The Mindset Blueprint

This Week's News:

- Travis Scott saves McDonald's (The Wall Street Journal)

- Facebook suspends political ads (The Wall Street Journal)

- Slack to launch Insta-worthy features (The Verge)

- Instagram celebrates 10 years (Social Media Today, TechCrunch)

- Facebook responds to "The Social Dilemma" (Social Media Today)

Sometimes the dream career finds you! Just ask Aisha Marshall. Starting out in journalism and then going to law school, entrepreneurship was a dream that she and her best friend, Des, had. One day, they decided to make their dream a reality when two clients fell into their lap. They decided to go for it! And we are so glad they did.

In part two of our Creative Label series, Aisha Marshall joins us! She is the co-founder and VP of branding and digital marketing at Creative Label. Creativity and Aisha go hand in hand. She is an expert brand builder and strategist and she drops some major knowledge and inspo in this episode. Get ready to take some notes!

In this episode:

- Aisha’s journey going to law school and starting Creative Label with Des

- Where to begin when building a brand from scratch

- Her favorite branding projects

- Setting boundaries with clients

- How providing free, service-oriented content helps their business and has established them as thought leaders

Listen to Part 1 with Des Dickerson, co-founder of Creative Label

FOLLOW Aisha and Creative Label on Instagram

Keep up with Creative Label

FOLLOW Working Girl Talk