Working Girl Talk

Happy new year, working girl gang! We're kicking things off with Laura Arroyo, author. 

⚡️ Supporting ALL women at work

Make sure to check out her book! VISIBLE: A Woman's Guide to Unleashing Your Full Potential in the Workforce

Connect with Laura Arroyo

This Week's News:

- TikTok is in trouble again? (Social Media Today)

- R.I.P. to Adobe Flash (The Verge)

- Snapchat's new try at ecommerce (Social Media Today)

- Amazon buys Wondery (Bloomberg)

Connect with your host, Abby.

Follow Working Girl Talk.

The end of the year means it's performance review time! It can be hard to remember everything you've done throughout the year. Anyone else frantically trying to remember accomplishments? Easily highlight all your hard work with our Working Girl Talk secret formula. Hint: start preparing for your end of year review on January 1.✅

We'll dive into an actionable way to start preparing for your 2021 yearly review (and quarterly reviews!) and a few tips to shine during your review. 

This Week's News:

- LinkedIn is adding products to company pages (Social Media Today)

- Reddit acquires DubSmash (Social Media Today)

- Samsung and TikTok team up in Europe (Social Media Today)

- Google gets the green light to acquire FitBit(Fortune)

-  Coinbase may go public (Fortune)

Today’s episode is a Working Girl Talk first - a social media and marketing roundtable with Alexa and Natalie of Content & Cocktails!

A group of marketing working girls talk their favorite social media hot topics and discuss where they think these trends are going in 2021.

In this episode, we discuss:

TikTok:

• Why TikTok blew up in 2020

Instagram Reels:

• Will it last?

Influencers:

• How the industry has changed this year

Digital community building:

• Creating brand evangelists

FOLLOW:

Alexa (@alexa_gberg), Natalie (@natalieepeterss) and @contentandcocktails

@workinggirltalk

Today we talk to Jessica Zeldner and Risa Kostis, sisters and founders of The Rescue Kit Company!

Looking for the perfect gift? Here's a DISCOUNT CODE for The Rescue Kit Co.: Use WORKINGGIRL15 at checkout or CLICK this link.

In This Episode:

• Going from idea to product

FOLLOW The Rescue Kit Co. and check out their lifestyle blog.

About The Rescue Kit Co.:

Created by sisters, CEOs and seasoned stylists, The Bride Kit and The Closet Kit are user-friendly, elegant, and cost-effective products curated specifically to prevent + solve any unexpected wardrobe mishaps that could arise. From fail-safe stain removers, to quick hem repairs - they've curated, sourced, and co-created with a purpose so you can breathe easy and walk confidently out the door.

FOLLOW Working Girl Talk

Balancing a small business and a full-time job? We see you here at Working Girl Talk! As a side hustler herself, your host, Abby, dives into her top 5 tips for managing a business and full-time job. For anyone out there side-hustling, running multiple businesses or even thinking about starting a business, Working Girl Talk is cheering you on!

Additional Resources:

- 13 Tips for Anyone Working a Side Hustle from The Motley Fool

- The Ultimate Side-Hustle How-to Guide: 10 Rules for Side-Hustle Success from Inc.

This Week's News:

- Ulta is coming to Target (Target)

- Instagram goes SEO (Social Media Today)

- YouTube launches audio ads (Search Engine Journal)

- Google Pay goes head to head with Venmo (CNBC)

FOLLOW Working Girl Talk on Instagram and don't forget to leave a review!

Fight off procrastination and take back your schedule! Get ready for all of the productivity tips with Alyssa Coleman.

She is a productivity guru and she coaches entrepreneurs, bloggers and influencers to get more done, make more money & make a bigger IMPACT. 

In this episode:

- Her career journey

- Taking your productivity to the next level

- How to identify where you should be spending time in your biz

- How to fight off procrastination

- Automation - what 2-3 areas of your biz to automate

- Her top time management tip

Check out Alyssa's November event and her free workbook

This Week's News:

- TikTok's new education tab (Social Media Today)

- Zoom Security Failures Alleged in FTC Settlement (Search Engine Journal)

Have you ever struggled with the legalities of your business? Or have you ever wondered how to protect your business's name or products? This episode is for you!

On today’s episode, Taylor Tieman of Legalmiga shares trademark and legal protection knowledge. Taylor is a lawyer turned entrepreneur that helps business owners set themselves up for legal success. Get ready to take some notes!

If you like this episode, make sure to screenshot while you're listening and share to your Instagram story. Tag @legalmiga and @workinggirltalk so we can see what you think!

In this episode:

• Her legal career journey

Resources:

• Check out Taylor’s website

Happy Halloween from Working Girl Talk! Our annual Halloween episode is filled with workplace horror stories! From bad smelling food to strange customer interactions, we have it all. We hope this episode makes you smile and serves as a reminder to laugh at the (sometimes) strange moments in the workplace. Sending good vibes and spooky fun to our Working Girl Talk girl gang!

This Week's News:

- Netflix raises prices (TechCrunch)

- A hologram in every home (TechCrunch)

- An IG LIVE can stream for how long?! (Search Engine Journal)

With the world the way it is, I hope you’ve been taking advantage of all of the virtual events going on. Have ever wondered how to go about throwing one yourself?

Today, we talk about event planning with Meghan Fialkoff, co-founder of The Modern Day Wife and non-profit director. Hailing from Long Island, Meghan is passionate about production and entertainment which led her into the events business. She has produced over 2,000 events!

In this episode:

- Shifting to virtual events

- Charging for events

- Finding great speakers

- Establishing event branding

- How to get engagement during events

- Plus: Meghan talks about the non-profits she runs!

Get $5 off of your ticket to the next Modern Day Wife event: Raise The Bar, Level Up Your Lifestyle! Use code PODCAST at checkout to get $5 off! Click here to get your ticket.

This Week's News:

- Cell service on the moon (Reuters)

- PearPop is TikTok's new monetization tool (TechCrunch)

- Apple TV's new channel (The Verge)

Maybe you’re launching a product or having an event. You have social posts, emails and ads created and scheduled. It’s perfect! BUT… are you setting things up to know what drove the most traffic to your site? Don’t make this digital marketing mistake! Today, we’ll cover the most underutilized tool when it comes to link tracking. Class is in session!

Google’s URL Builder. Use this as guide to start tagging links, when you're linking externally and want to track the traffic attribution. Do NOT tag internal links.

Got questions? FOLLOW Working Girl Talk 

This Week’s News:

- A new *strange* feature from Wordpress (Social Media Today)

- We Work’s rebrand...again (Reuters, The New York Times)

- YouTube’s in-video shopping (Social Media Today)

- Kraft pulls controversial ad (Marketing Dive)