Every so often, the stars align and the perfect entrepreneurial opportunity reveals itself to just the right person. They spot the perfect niche, have a spark of inspiration, and after a tremendous amount of hard work, a stellar business is born.
In today’s case, that person is Ana Kraft, and that stellar business is Xena Workwear, a company that’s redefining workplace attire for women in STEM (science, technology, engineering, and mathematics) careers.
Xena Workwear produces footwear and other attire for women that’s as stylish as it is functional. On today’s episode of Working Without Waste, we’ll learn more about the story behind Xena Workwear, and take a deep dive into how this creative business went from concept to design and finally, production. We’ll touch on how the idea came to be, and discuss Kraft’s time working with gBETA, Milwaukee’s nationally-renowned startup accelerator program.
After listening to this inspiring episode, head to xenaworkwear.com to read more about the company, check out their products, and get inspired by their series of fantastic blog posts focused on empowering women and being yourself in the workplace.