Join us for an informative pod where we talk about the techniques and strategies for creating a competitive and attractive employer brand.
In this session, we discuss the why, what, and how of creating an employer brand that works for you and your business. We explore how to effectively leverage people data to gain insights into your workforce, and we provide actionable steps to optimise the employer brand lifecycle process, from crafting compelling job descriptions to enhancing employee experiences.
Our Panel:
Viki Freeman, Chief Strategy Officer at Airship Interactive, is a seasoned executive renowned for her strategic prowess and innovative problem-solving. With just under two decades of experience in this field, she challenges conventional thinking, emphasising both organisational success and employee well-being. Viki's leadership blends innovation and compassion, making her a transformative force in the business world, recognised through industry awards and commendations.
Matt Davies, I began my career over 20 years ago in graphic design but soon moved from execution into strategy and branding. I've founded and ran my own creative design business for nearly 9 years. Sold it. Helped to run a digital marketing agency. Led an in-house team for a global corporate. Wrote a book. Worked with hundreds of clients from startups through to global brands like Nestle, Boots, Specsavers, Capital One, Nikon, Fred Perry and Experian. Spoken at all sorts of business events. United, excited and delighted my clients to create positive change which affects their bottom lines.
April Homer, I’m responsible for shaping and driving the culture of Cooper Parry. I ensure that we attract, retain and develop the very best talent, and provide them with an amazing career and experience so they in turn provide our clients with remarkable service.