Content, Briefly

WorkRamp: Fara Rosenzweig's multimedia content playbook

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In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more.


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Timestamps:


  • (00:00) - Intro
  • (02:05) - Who is Fara Rosenzweig?
  • (02:27) - Fara’s background.
  • (06:23) - What’s WorkRamp?
  • (07:33) - WorkRamp’s ICP.
  • (09:43) - Content marketing program at WorkRamp.
  • (14:17) - Content types for specific personas.
  • (20:13) - Content creation process.
  • (22:44) - Transitioning from text to multimedia content.
  • (25:45) - Vendor management for scaling content.
  • (28:55) - Content performance measurement and attribution.
  • (34:28) - WorkRamp’s podcast and its purpose.
  • (43:00) - Learn more about Fara and WorkRamp and get in touch.
  • (44:30) - Outro.


    • ************************


    Useful Links:


    WorkRamp Website: https://www.linkedin.com/company/workramp/

    Fara on LinkedIn: https://www.linkedin.com/in/fararosenzweig/


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    Stay Tuned:


    ► Website: https://www.superpath.co/

    ► YouTube: https://www.youtube.com/@superpath

    ► LinkedIn: https://www.linkedin.com/company/superpath/

    ► Twitter: https://twitter.com/superpathco


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    Don’t forget to leave us a five-star review and subscribe to our YouTube channel.


    This episode is brought to you by our friends at tealhq.com.

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