January 29, 2024

WorkRamp: Fara Rosenzweig's multimedia content playbook

Listen Later

44 minutes

In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more.

************************

Timestamps:

(00:00) - Intro

(02:05) - Who is Fara Rosenzweig?

(02:27) - Fara’s background.

(06:23) - What’s WorkRamp?

(07:33) - WorkRamp’s ICP.

(09:43) - Content marketing program at WorkRamp.

(14:17) - Content types for specific personas.

(20:13) - Content creation process.

(22:44) - Transitioning from text to multimedia content.

(25:45) - Vendor management for scaling content.

(28:55) - Content performance measurement and attribution.

(34:28) - WorkRamp’s podcast and its purpose.

(43:00) - Learn more about Fara and WorkRamp and get in touch.

(44:30) - Outro.

************************

Useful Links:

WorkRamp Website: https://www.linkedin.com/company/workramp/

Fara on LinkedIn: https://www.linkedin.com/in/fararosenzweig/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by our friends at tealhq.com.

...more

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View all episodes

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Content, Briefly

By Superpath

5

2020 ratings

January 29, 2024

WorkRamp: Fara Rosenzweig's multimedia content playbook

Listen Later

44 minutes

In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more.

************************

Timestamps:

(00:00) - Intro

(02:05) - Who is Fara Rosenzweig?

(02:27) - Fara’s background.

(06:23) - What’s WorkRamp?

(07:33) - WorkRamp’s ICP.

(09:43) - Content marketing program at WorkRamp.

(14:17) - Content types for specific personas.

(20:13) - Content creation process.

(22:44) - Transitioning from text to multimedia content.

(25:45) - Vendor management for scaling content.

(28:55) - Content performance measurement and attribution.

(34:28) - WorkRamp’s podcast and its purpose.

(43:00) - Learn more about Fara and WorkRamp and get in touch.

(44:30) - Outro.

************************

Useful Links:

WorkRamp Website: https://www.linkedin.com/company/workramp/

Fara on LinkedIn: https://www.linkedin.com/in/fararosenzweig/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by our friends at tealhq.com.

...more

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