Works In Process

David Soto: graphic designer for fashion and a letterer. In this episode, I talk to a long time friend, who has created quite a following for himself on Instagram. David continues to connect with his 20k+ followers by establishing an open dialogue with like-minded type aficionados.

"Instagram … that's basically my second portfolio. I have gotten more work using my Instagram page that with my regular portfolio. It's because I am able to share my process."artist… and, no one can take that away from you." — David Soto,

I get the inside scoop on what self-propelled him to dig back in and re educate himself on the ins-and outs of custom lettering. He discusses the frustration of searching for the “right” typeface to now being able to create what is in his sketch book exactly. He also finds ways to keep client relationships open and intact while not overextend himself. But some of the most valuable advice Davis shares is about building his brand and the role of consistency: Be consistent in what you post. Be consistent in when you post. Be consistent in how you engage with your audience.

And above all, don't force it, be authentic — building a brand, like good design— takes time.   SHOWNOTES / LINKS 

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• AIGA/NY Mentoring program
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• @aka.dope
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• Jessica Hische - Daily Drop Cap
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• Microsoft Outlook
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• Instagram 30 #hashtags limit
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• Apple Pencil
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• iPad Pro
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• Adobe sketch
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• Where else to find David: on Instagram on Facebook on LinkedIn  
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Visit the Works in Process website for more on this episode: http://wip.show/episode/wip-04-david-soto

About the Works in Process Podcast:

A podcast series by George Garrastegui, Jr. — designer, educator and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview creative individuals to highlight and gain more insight into the way they work and the projects and/or products they produce.

Help Support the Process.

I'd like if you can share your creative process, notes and/or pic using #works_inprocess on Instagram.

And, if you like this or some of the other episodes please leave us a rating, a review and subscribe to WiP.

Offical ways to subscribe to Works in Process:

Apple Podcast > http://ukr8.us/wip_ApplePodcast

Google Play Music > http://ukr8.us/wip_GooglePlay

Stitcher > http://ukr8.us/wip_Stitcher

TuneIn > http://ukr8.us/wip_Tunein

Youtube > http://ukr8.us/wip_youtube

Natalie Cooperman aka Nattmade: textile designer, and an illustrator. I talk to Natalie, who after being in the fashion industry for over 15 years is taking her passion and rekindling her love for making art.

"Just start drawing … you are going to make a lot of ugly ones before you get the one you want."

Visiting Nattmade in her apartment, we discuss what has made her into the artist she is today. I learned that while working for various fashion companies, Natalie was inspired to create again, and hasn't stopped since. She has had art shows at local bars, created an ABC book based on animals she has drawn for her daughter and explains her love for Jackson Pollack.

Nattmade keeps on creating because she just can't stop, it gives her peace.

Mentions / Links 

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• Norman Rockwell
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• Jackson Pollock
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• Martha Stewart Project
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• Mini Bar exhibit
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Project / Works

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• 50 days of drawing
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• ABC Book
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• Paper Doll Project
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Resources / Tools

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• Style Careers
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• Art Snacks
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• Windsor Newton Watercolors
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• Draft Matic mechanical pencil
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Where else to find Natalie:

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• on Instagram
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• on Facebook
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• on Etsy Shop
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• or Personal Website
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Visit the Works in Process website for more on this episode: http://wip.show/episode/wip-03-natalie-cooperman/

About the Works in Process Podcast:

A podcast series by George Garrastegui, Jr. — designer, educator and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview creative individuals to highlight and gain more insight into the way they work and the projects and/or products they produce.

Help Support the Process.

I'd like if you can share your creative process, notes and/or pic using #works_inprocess on Instagram.

And, if you like this or some of the other episodes please leave us a rating, a review and subscribe to WiP.

Offical ways to subscribe to Works in Process:

Apple Podcast > http://ukr8.us/wip_ApplePodcast

Google Play Music > http://ukr8.us/wip_GooglePlay

Stitcher > http://ukr8.us/wip_Stitcher

TuneIn > http://ukr8.us/wip_Tunein

Eli Neugeboren: illustrator and educator. In this episode, I sit down with my colleague Eli, who teaches and reside in Brooklyn, NY. He has amassed over 1000 different illustrations from his ongoing project Drawing the News and is not stopping anytime soon.

"The idea of paying your dues … that’s basically what fakin’ it ‘til you make it is. That's you payin’ your dues. You say yes to everything and figure it out along the way … and, just work really hard if you want to be good.”

We discuss Eli’s trajectory from a painter to retoucher, to educator and illustrator — and his collaboration with WTF Just Happened Today. Also, we find out why it’s important to have a recognizable visual drawing style, how putting in the work is the key to success_(in his case anyway)_, and why working with your kids as your art directors is some of the most rewarding work you can do.

Great learning from your hard work, thanks Eli!

Where to connect w/ Eli:

on Instagram

on Facebook

on Twitter

or WTFJHT

Eli's Work: 

Drawing the News

ENOOGS on Patreon

WTFJustHappenedToday

Process videos

Visit the Works in Process website for more on this episode: wip.show/episode/wip-02-eli-neugeboren/

About the Works in Process Podcast:

A podcast series by George Garrastegui, Jr. — designer, educator and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview creative individuals to highlight and gain more insight into the way they work and the projects and/or products they produce.

Help Support the Process.

I'd like if you can share your creative process, notes and/or pic using #works_inprocess on Instagram.

And, if you like this or some of the other episodes please leave us a rating, a review and subscribe to WiP.

Offical ways to subscribe to Works in Process:

Apple Podcast > http://ukr8.us/wip_ApplePodcast

Google Play Music > http://ukr8.us/wip_GooglePlay

Stitcher > http://ukr8.us/wip_Stitcher

TuneIn > http://ukr8.us/wip_Tunein

Lisa Pertoso: design facilitator, writer, and comedian. In this episode, our guest is Lisa Pertoso. She teaches experiential learning processes to companies and organizations, and she writes.

"…in my younger years I did a lot of thinking and obviously talking myself out of doing a lot of things, Just stop that. Try to kill that voice and just do, and by doing you’re already creating and you’re some kind of artist… and, no one can take that away from you."

Today we discussed the struggles of maintaining a writing routine and the inspiration for writing her memoir, her blog 100 First Dates. We spoke about her reaction to being heartbroken, why a routine helps to maintain a sense of normalcy when freelancing and, how to get off your butt and start something because now is always the best time. Lisa has so many good pieces of advice, but this stood out to me, self-doubt should never play a factor in your creative journey — Do, and be happy you did.

Thanks Lisa!

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Where else to find Lisa:

on the Web / on Twitter / on Instagram

100 First Dates Blog - 100fd.com

Follow the Fear. Be a Strong Creative Leader - www.followthefear.co

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About the Works in Process Podcast:

A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that explore and demystify the creative process. I interview creative individuals to highlight and gain more insight into how they work and the projects and/or products they produce.

Help Support the Process.

Please share your creative process, notes, and/or pic using #works_inprocess on Instagram.

And, if you like this or some of the other episodes, please leave us a rating and review and subscribe to WiP.

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Credits

• Editor: RJ Basilio
• Research and Transcription Reviewer: Or Syzflingier and Stephanie Erazo
• Intro / Outro Music: The System Has Failed Us - The Passion HiFi

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Like what you just heard? Support the process and rate us on Apple Podcast and Spotify!

About the Works in Process Podcast:

A podcast series by George Garrastegui, Jr. — designer, educator, and curator. Works In Process is a collection of discussions that explore the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.

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Subscribe to Works in Process via:

Apple Podcast: http://wip.show/apple_podcast

Spotify: https://www.wip.show/spotify

Amazon: https://www.wip.show/amazon

Stitcher: https://www.wip.show/stitcher

YouTube: https://www.wip.show/youtube