World Backup Day falls on March 31st - the day before April Fool's Day because not backing up your data is no joke. In this episode, hosts W. Curtis Preston and Prasanna Malaiyandi discuss alarming statistics about data loss and why proper backup strategies are essential for business survival.

The hosts break down the famous 3-2-1 backup rule and how it applies to both consumers and enterprises. They examine the growing threat of ransomware, including double extortion attacks where criminals not only encrypt your data but threaten to publish it. With 94% of companies that suffer major data loss failing to recover, and 70% of small businesses closing within a year of significant data loss, World Backup Day serves as a crucial reminder to implement robust backup strategies that include immutable storage and protection for often-overlooked SaaS applications.

Stories from this episode:

https://www.forbes.com/sites/tomcoughlin/2025/03/31/march-31-is-world-backup-day/

https://objectfirst.com/blog/world-backup-day-2025/

https://www.backupwrapup.com/peter-krogh-who-coined-the-3-2-1-rule-on-our-podcast/