World Lab

Budapest's allure lies in its ability to maintain a delicate

Guest Speakers:

Experience By Tierra Falko Siecke, Managing

Microcosmos DMC, Andrea Schrancz, Managing Partner

Host: Stephanie Lynn Cheung, Director of Strategy

Sponsor: Budapest Convention Bureau

What are business events contributing to society? Is the value proposition communicated effectively? One of the most difficult aspects is to measure it. Whether you're a destination or a business event planner, tune in to hear: 

- frameworks that build collaboration between the event and destination 

- case study example of how 1 conference impacted the lives of over 1 million people

- why the concept of legacy is important

- the difference between value create and value consumption

- how an RFP's requirements can lead to creation of legacy

- the importance of "accidental collisions"

Hear directly from a few destinations on how they can help a business event create serendipitous moments and their outlook on the rest of 2022: Dusseldorth, Yucatan, Istanbul, and Colombia.

Guest Speakers: James Latham, Founder of Intellectual Capitals

Host: Stephanie Lynn Cheung, Director of Strategy & Insights at MarketID

Throughout the pandemic, hotels and venues stepped in to support by offering their unused spaces as homeless shelters or vaccination centers. What are tourism stakeholders’ civic duties? What does it mean to design a more inclusive future together?

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Guest Speakers: Garance Choko, CEO of Coda Societies. Coda Societies is a firm that shapes social and economic infrastructures to promote equity worldwide and drives the design and development of citizen-centered services. Garance has launched social innovation firms, designed and implemented physical spaces, national and local health care systems, nationwide public administration processes, think tanks, regional economic agendas and labor policies for institutions, corporations and governments in North America, Europe, Africa and the Caribbean.

Host: Stephanie Cheung, Director of Strategy & Insights at Marketing Challenges International 

In the past decade, Korea gained global recognition as a cultural hub and a land of creativity.

The Korean beauty market, K-Beauty, is among the top 10 around the world, with an estimated market size of over $13.1 billion. It rose to the top through innovative products and exceptional storytelling.

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Tune in to hear about:

Guest Speakers:

Host: Stephanie Cheung, Director of Strategy & Insights at Marketing Challenges International 

Featuring Dr. Debbie Stanford- Kristiansen, who brings over 30 years collective experience in Tourism, Entertainment, Destination Marketing, Event Management and Events.

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Tune in to hear more about:

Whether you need to improve the attendee experience at your event, destination, or increase engagement, the ability to effectively, efficiently, and ethically influence people's behavior allows you to better achieve your business objectives. We discuss how applying the 3 C's to events and travel - Comfort, Confidence, Compliance - can help reignite the industry.

Guest Speaker: Zarak Khan, a behavioral scientist cited by McKinsey & Company as an "expert forging the future" of behavioral science. Prior to his current role, as a Behavioral Science Fellow at the University of Pennsylvania, Zarak was at Maritz Global Events, an experience design company, as the Behavioral Innovation Director, driving innovation by leveraging a deep understanding of human behavior and modern market trends. Most recently, he published "Building Behavioral Science in an Organization."

Host: Stephanie Cheung, Director of Strategy & Insights at Marketing Challenges International 

Whether you need to improve the attendee experience at your event, destination, or increase engagement, the ability to effectively, efficiently, and ethically influence people's behavior allows you to better achieve your business objectives. We discuss how applying the 3 C's to events and travel - Comfort, Confidence, Compliance - can help reignite the industry. 

Guest Speaker: Zarak Khan, a behavioral scientist cited by McKinsey & Company as an "expert forging the future" of behavioral science. Prior to his current role, as a Behavioral Science Fellow at the University of Pennsylvania, Zarak was at Maritz Global Events, an experience design company, as the Behavioral Innovation Director, driving innovation by leveraging a deep understanding of human behavior and modern market trends.

Host: Stephanie Cheung, Director of Strategy & Insights at Marketing Challenges International