Rick Jardiolin and Cookie Jo Carbone are the co-owners of Buri and Beach; an eco-friendly, socially-conscious eCommerce handbag company. In this episode, Kim Piper, Small-to-Medium-Sized Business Marketing Manager, Worldpay, interviews Rick and Cookie Jo about their unique business model, the considerations to take when launching an eCommerce business and more. We hope you enjoy this interview and use this advice to improve your business.
Episode Transcript:
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Kim Piper: Hello, everyone. Welcome to the Vantiv, Now Worldpay Merchant Advantage Podcast session. I’m Kim Piper, Small-to-Medium-Sized Business Marketing Manager at Worldpay, and today, I’m speaking with Rick Jardiolin and Cookie Jo Carbone. They’re the owners of Buri and Beach, which is a lifestyle brand offering socially-conscious, eco-friendly, and ethically-produced tote bags, and they have a really empowering history and I’m delighted to speak with them today. Rick and Cookie Jo welcome.
Rick Jardiolin: Thank you.
Kim Piper: Thank you for being here. I really love your story and just want to give our listeners an understanding of your background. You are not only co-owners of Buri and Beach, but also brother and sister, which could be fun, and I understand you are based in Columbus, Ohio and Houston, Texas. Is that right?
Cookie Jo Carbone: That’s right. I live in Houston and Rick is in Ohio.
Kim Piper: Okay, great, and from what I know about your business, your bags are created in artisan co-ops run by women in the Philippines, which sounds like a very cool business model. Can you tell us a little more about that?
Rick Jardiolin: Basically, we design our bags here in the US, my sister and I do, and we get them produced in these co-ops in the Philippines. We chose not to get them made in factories, because we wanted to produce something that was sustainable and that would help other people around the world, and by going to the Philippines, there is a huge weaving community there where these co-ops are run by women, for women, providing jobs for these women who have the skill sets that were passed on generation from generation.
So, these co-ops basically provide jobs for women and we thought this was a great model to start a business with helping other people as well along the way.
Cookie Jo Carbone: That’s right, and I have to add, Kim, that when Rick went to go visit in September, he went to go visit some of the villages, one of the villages that he did visit is still recovering from one of the deadliest typhoons in the Philippines, and so his heart went towards them because he felt like he could really make an impact giving these women a way to support their families and rebuild their village.
Kim Piper: Wow. Wow. What big hearts you both have. That’s really amazing. Was there anything that inspired you to go in this direction, whether it be with helping folks with sustainable lifestyles or in regards to the tote bags themselves?
Cookie Jo Carbone: Well, for us, a lot of it was the fact that we do want to contribute positively into the world with eco-friendly designs and helping communities, but a lot of the inspiration, too, came from the fact that here, I think a lot of people, they live in a really busy world and I feel like they just go in these circles and they don’t have time to relax. And so we were thinking, right before Rick took his trip, because we both liked to travel, some of the happiest memories that we have, because we are actually from the Philippines and we left when we were young.
Some of our most fond memories are when we visited the Philippines back for vacation and we would visit these beautiful beaches. Every time I think of those images, I think of the blue waters and just the white sands, the pick sands, and our mom walking down the beach with her straw totes,