What if the biggest problem in healthcare isn't a lack of money, but how we choose to spend it?
In this episode of Worth the Work with Jason Dana Costa, Jason sits down with Dr. Roger Jansen, CEO and co-founder of Exponential Health, to explore what it takes to challenge a healthcare system that often puts financial performance ahead of the people it serves.
Roger brings a unique perspective as a psychologist, healthcare executive, and entrepreneur who has spent years leading large-scale change. Drawing on lessons from his mother and his experience inside major health systems, he shares why he believes healthcare needs to return to its fundamental purpose: helping people.
Together, Jason and Roger explore how Exponential Health is building an alternative healthcare model designed to make care more affordable, accessible, and focused on better outcomes. Roger explains how direct partnerships with employers, transparent pricing, and a different approach to treatment are helping his organization serve approximately 15,000 people.
But this conversation goes far beyond healthcare costs.
Roger shares his leadership philosophy built around three essential elements: people, place, and purpose. He explains why culture, trust, and shared values matter just as much as financial performance when building an organization.
In one of the episode's most personal moments, Roger reflects on losing a team member to suicide and how that experience changed the way he thinks about leadership. It reinforced the importance of seeing employees as whole people, recognizing their struggles, and making their mental and physical well-being a priority.
Jason and Roger also discuss the influence of family, the limits of financial success, and why meaningful relationships and service to others are at the heart of work that truly matters.
In this episode, you'll discover:
- How Roger's upbringing shaped his approach to service and leadership.
- Why he believes traditional healthcare needs a different approach.
- How Exponential Health is working to make healthcare more affordable.
- The importance of balancing financial performance with organizational mission.
- Why people, place, and purpose are essential to building strong teams.
- How personal loss can change a leader's perspective on employee well-being.
- Why relationships, empathy, and purpose matter beyond financial success.
This conversation is a reminder that building an organization worth the work isn't simply about growth, revenue, or operational performance. It's about the people you serve, the people you lead, and the difference you make along the way.
Listen to the full episode of Worth the Work with Jason Dana Costa for a thoughtful conversation on healthcare transformation, purpose-driven leadership, and what it really means to put people first.