You may not have heard about Prenuvo, but you probably know Kim Kardashian. Or perhaps you know about Prenuvo because of Kim Kardashian.

Prenuvo offers whole-body MRI scans for $2500. About 3-4% of people get something discovered, 10% have detected changes that require follow-ups.

Opinions about the usefulness of these scans are diverse, with some hesitation on the clinical side.

At HLTH Europe, the CEO Andrew Lacy explained:

🤔 How Prenuvo uses influencer marketing to attract new customers,

🤔 whole-body MRI scans in light of other preventive whole-body scans and the emerging field of liquid biopsies,

🤔 affordability/ scans as a status symbol,

🤔 the future of prevention,

... and more.

www.facesofdigitalhealth.com

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