WOW Happens

WOW Happens

By Stefanie Hetjens, Victor KünzigBusinessTechnologyMarketing
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WOW Happens episodes

  • Are Podcasts The New Late Night Shows?

    Late night TV is dying, YouTube just bought the Oscars, and podcasts are becoming the new gatekeepers of Hollywood. We dive into why audiences now prefer three-hour deep dives over five-minute celebrity soundbites and what this means for the future of entertainment.

    WOW WOW WOWs

    =======================

    ForkLift 4:

    https://binarynights.com

    DB Navigator: https://www.bahn.de/service/mobile/db-navigator

    Episode Chapters

    =======================

    00:00 - Intro

    02:24 - Todays Topics

    02:46 - News: The Oscars Move to YouTube

    05:18 - Is the License Worth $100 Million?

    07:29 - Who Will Host the New Oscars?

    11:58 - Main Topic: Late Night TV vs. Podcasts

    12:20 - The History of Late Night Shows

    16:26 - The Conan O’Brien Transition

    17:30 - Why Hosts Can’t Copy Their Old Shows (IP Rights)

    22:00 - Authenticity: Deep Conversations vs. PR Tours

    24:15 - The Unbundling of Media: Newspapers to Niches

    29:20 - The New Gatekeepers of Media

    33:20 - Will Classic Variety Shows Make a Comeback?

    36:20 - WOW WOW WOWs: Forklift 4 & DB Navigator (German Trains)

    40:27 - Outro

    About WOW Happens

    =======================

    This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.

    Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).

    Find out all there is right here: https://www.wowhappens.fm

    Find us wherever you consume your favorite podcasts:

    =======================

    Spotify:

    Apple Podcasts:

    YouTube: https://www.youtube.com/@wowhappenspodcast



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm
    42 min
  • The New Rules of Marketing: How A24 & McDonald's went Viral

    From A24’s fake leaked calls to McDonald’s Stromberg comedy mini-series, we explore how creator marketing is rewriting the rules of advertising by using the “native language” of the internet.

    Episode Chapters

    =======================

    00:00 Intro

    01:06 Today’s Topics

    01:19 What is YouTube Hype?

    05:28 Creator Marketing: Marty Supreme (A24)

    07:44 Stromberg x McDonald’s Collaboration

    10:58 Native Language: From TV Talk Shows to Podcasts

    14:16 Strategy: Own Channel vs. Established Channels

    17:15 The 4-7-11 Content Formula

    18:22 The Rise of Branded Documentaries (Deutsche Bahn, MrBeast)

    25:06 Mechanical Keyboards: ZSA Voyager Impressions

    28:09 Outro

    About WOW Happens

    =======================

    This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.

    Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).

    Find out all there is right here: https://www.wowhappens.fm

    Find us wherever you consume your favorite podcasts:

    =======================

    Spotify:

    Apple Podcasts:

    YouTube: https://www.youtube.com/@wowhappenspodcast



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm
    30 min
  • Our 2026 Bingo: iPhone Fold, AI Movies & Tim Cook Leaving Apple

    Welcome to the future! 🔮 Today we predict the biggest shifts in tech and video production for 2026. From the release of the iPhone Fold and the first fully AI-generated blockbuster, to the controversial death of the “Junior Editor” role — we cover it all.

    Will Tim Cook step down? Will the EU mandate “Real Person” labels? Tune in to see what’s on our bingo card for the year ahead!

    Episode Chapters

    =======================

    00:00 Intro

    01:36 YouTube Launches an AI Video Section

    03:08 The First Major “AI Panic” & EU Regulations

    05:26 The First Fully AI-Generated Hollywood Movie

    06:30 The iPhone Fold & Tim Cook Stepping Down

    08:28 Blackmagic Autofocus & Sony Global Shutter

    10:18 The Fujifilm X-Pro 4 Is Released

    10:50 Apple’s VR Sports Livestreaming Bundle

    12:53 AI B-Roll Generation in Editing Software

    13:52 The Death of the “Junior Editor” Role

    16:53 Winning Client Pitches with AI Rough Cuts

    17:42 Wrapping-Up & Goodbyes

    About WOW Happens

    =======================

    This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.

    Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).

    Find out all there is right here: https://www.wowhappens.fm

    Find us wherever you consume your favorite podcasts:

    =======================

    Spotify:

    Apple Podcasts:

    YouTube: https://www.youtube.com/@wowhappenspodcast



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm
    19 min
  • The 2025 Recap: TikTok Bans, Beast Games & The Sony A7V

    In the final episode of 2025 we break down a wild year—from the US TikTok ban and YouTube turning 20, to the release of DaVinci Resolve 20 and the long awaited Sony A7V.

    Episode Chapters

    =======================

    00:00 Intro

    01:54 January: Beast Games & The US TikTok Ban

    03:19 February: Victor Joins EVERYWOW

    04:49 March: 720k+ Views and Counting

    05:54 April: YouTube Turns 20 & Joining The Membership Bootcamp

    09:39 May: DaVinci Resolve 20 & AI Features

    10:50 June: Concerts & AirPods Pro as Hearing Protection

    13:13 The “Delete” Disaster: Losing a Video

    14:13 July: Waymo in SF & The Sony RX1R III

    15:29 August: The YouTube AI Face-Filter Controversy

    16:43 September: Tacos & The New Office

    18:05 November: Podcast Launch & Switching to Claude AI

    19:22 December: iA Writer & The Sony A7V

    23:20 Outro & See You in 2026!

    About WOW Happens

    =======================

    This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.

    Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).

    Find out all there is right here: https://www.wowhappens.fm

    Find us wherever you consume your favorite podcasts:

    =======================

    Spotify:

    Apple Podcasts:

    YouTube: https://www.youtube.com/@wowhappenspodcast



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm
    25 min
  • How Will The Future Of Videos Look Like? AR? VR? XR? ?R?

    Today we talk about the future of videos, what they look like and feel like, and if YouTube will be able to remain as the dominant video platform on the internet.

    Thanks for listening and watching!

    WOW WOW WOW!

    =======================

    https://antinote.io

    https://www.monologue.to

    Episode Chapters

    =======================

    00:00 Intro

    01:47 Is F1 Going To Win An Oscar?

    05:26 What Happens If YouTube Disappears?

    07:54 The “Moats” of YouTube (Why It’s Hard to Beat)

    10:52 Why VR and Vision Pro Are Not The Future of Video

    15:43 The Concept of “Adaptive Video”

    19:10 Generative AI: Enhancing vs. Creating Reality

    21:18 Example: Linus Tech Tips in a Swiss Supermarket

    28:15 The Community Problem: If We All Watch Different Versions, Can We Share?

    34:04 WOW of the Week: Antinote (The Disappearing Notepad)

    36:06 WOW of the Week: Monologue (AI Dictation for Mac)

    39:22 Wrap-up & Outro

    About WOW Happens

    =======================

    This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.

    Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).

    Find out all there is right here: https://www.wowhappens.fm

    Find us wherever you consume your favorite podcasts:

    =======================

    Spotify:

    Apple Podcasts:

    YouTube: https://www.youtube.com/@wowhappenspodcast



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm
    40 min
  • Why You Should Focus On Quantity First When Making Videos

    Welcome back! 🙂

    In today’s episode, we start with a confused but enthusiastic discussion about Vince Gilligan’s upcoming show (and why we can’t agree on movies). We then tackle the new YouTube TV app redesign (again). And we also share a life-changing discovery about the Apple TV remote.

    Then, we dive into our main topic: Quality vs. Quantity. Is the old advice of “just post more” still valid in the age of AI? We discuss why you need quantity to achieve quality, using the “Crazy Eights” method as an example. We also break down the strategy of top-tier documentary channels like LEMMiNO, who publish once a year but get millions of views.

    Finally, we battle over the best app to make your MacBook Pro notch useful: Alcove vs. MediaMate.

    Thanks for watching and listening! ❤️

    WOW WOW WOW!

    =======================

    https://tryalcove.com

    https://wouter01.gumroad.com/l/mediamate

    https://www.youtube.com/@LEMMiNO

    Episode Chapters

    =======================

    0:00 Pluribus Is Great!

    2:22 Revisit: YouTube’s New TV Redesign

    3:40 YouTube vs. Netflix

    6:17 PSA: The Apple TV Remote Mute Button Actually Works

    7:59 Main Topic: Quality vs. Quantity in Creativity

    9:56 The “Crazy Eights” Design Thinking Method

    12:15 Quantity is Learning: The First 100 Videos Rule

    19:10 AI “Slop” vs. Human Skill: The New Entry Barrier

    22:56 Tool of the Week: “Alcove” for the MacBook Notch

    25:59 Tool of the Week: “MediaMate” (The Cheaper Alternative)

    About WOW Happens

    =======================

    This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.

    Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).

    Find out all there is right here: https://www.wowhappens.fm

    Find us wherever you consume your favorite podcasts:

    =======================

    Spotify:  https://open.spotify.com/show/7l26mNdNEZeGKzq1UWZgG6 

    Apple Podcasts: https://podcasts.apple.com/us/podcast/wow-happens/id1838136316 

    YouTube: https://www.youtube.com/@wowhappenspodcast



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm
    28 min
  • Are All Channels Equal? The Hidden Tiers Of YouTube

    Welcome back! 🙂

    In today’s episode, we start by venting a little bit about YouTube’s AI translation and auto-dubbing features. We discuss why hearing a robotic voice on your favorite channel is jarring, and why the automatic translation of video titles is actually confusing for multi-lingual audiences.

    Then, we dive into our main topic: The hidden hierarchy of YouTube channels. Spoiler: Not all channels are created equal. We break down the technical differences we’ve found—from thumbnail file size limits to transcoding speeds—and discuss the “mythical” features reserved only for the top 1% of creators.

    Finally, we wrap up with a look at productivity tools. Victor is testing out “Capacities” for note-taking, and Stefanie shares her experience with Akiflow (and the dangers of free trials).

    Thanks for watching and listening! ❤️

    WOW WOW WOW!

    Octarine: https://octarine.app

    Capacities: https://capacities.io

    Akiflow: https://akiflow.com

    Episode Chapters

    =======================

    00:00 Intro

    00:44 Welcome & Episode Preview

    01:22 Discussing YouTube’s AI Translations

    04:34 The Negative Effect of AI Dubbing on Channel Perception

    09:23 Are All YouTube Channels Equal?

    16:09 Perks for Top Tier Channels (Mr. Beast Example)

    17:21 Special Treatment for Broadcasters & Official Channels

    21:09 Conclusion: Yes, There Are Different Tiers of YouTube Channels

    22:13 Wow Wow Wows (Apps & Subscriptions)

    22:18 Victor’s Note-Taking App Saga (Craft Docs, Octarine, Capacities)

    25:48 Stephanie’s Akiflow Subscription Mistake (But It’s Good!)

    27:46 Farewell & Outro

    About WOW Happens

    =======================

    This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.

    Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).

    Find out all there is right here: https://www.wowhappens.fm

    Find us wherever you consume your favorite podcasts:

    =======================

    Spotify:

    Apple Podcasts:

    YouTube: https://www.youtube.com/@wowhappenspodcast



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm
    30 min
  • Should YouTube Replace Broadcast TV?

    Welcome back! 🙂

    In today’s episode, we dive into YouTube’s takeover of the TV screen. Is it the new broadcast TV? We discuss how the platform is shifting towards “seasons” and “episodes,” and if creators like Mr. Beast actually benefit from moving to traditional streaming services like Amazon Prime.

    And finally, we wrap up with some browser talk, is Safari back?

    Thanks for watching and listening! ❤️

    WOW WOW WOW!

    =======================

    StopTheMadness Pro: https://underpassapp.com/StopTheMadness/

    Microsoft Edge: https://www.microsoft.com/en-us/edge/download?form=MA13FJ

    Episode Chapters

    =======================

    0:00 Intro

    01:14 Update: The New YouTube Like Button Animations

    04:04 Watching YouTube on the Big Screen

    06:52 YouTube is the Biggest Streaming Service

    09:39 The “Netflix-ification” of the YouTube TV Interface

    11:38 How Binge-Watching Hooks Work

    14:43 Review: Mr. Beast on Amazon Prime

    16:00 The Risk of Moving to Traditional Media

    19:40 The German Model: When YouTubers Join TV Networks

    25:30 The Future: Will YouTube Replace Broadcast Entirely?

    28:37 Tool of the Week: “Stop the Madness” for Safari

    30:12 Browser Wars: Atlas vs. Microsoft Edge

    About WOW Happens

    =======================

    This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.

    Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).

    Find out all there is right here: https://www.wowhappens.fm

    Find us wherever you consume your favorite podcasts:

    =======================

    Spotify:

    YouTube: https://www.youtube.com/@wowhappenspodcast



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm
    33 min
  • Pacing in Videos: Is Faster Actually Better? (The FOMO Trap)

    Welcome back! 🙂

    In today’s episode, we talk about the long-overdue update to the YouTube thumbnail size, the ever-present underestimation of production efforts, and finally our main topic: pacing in videos. Are faster cuts better? Is there really a shortage of attention span, and how should you tackle this in general?

    WOW WOW WOW!

    =======================

    3D Printer in our office: https://bambulab.com/

    Infuse Media Player: https://firecore.com/infuse

    Episode Chapters

    =======================

    0:00 The Japanese Toilets Store Next Door

    1:17 Todays Topics!

    1:42 YouTube News: Thumbnails Now up to 50MB (4K Thumbnails)

    2:23 YouTube TV Redesign

    3:58 YouTube AI Upscaling for Older Videos (Creator Control)

    4:53 Annoying Subtitle Settings in the YouTube Player

    7:24 Underestimating Video Production Work (The 80/20 Rule)

    10:51 Dive of the Week: What is Pacing in Videos?

    11:05 Fast Cuts vs. Long Shots in Content

    16:53 The FOMO Aspect: Overwhelming Viewers with Information

    20:15 The Myth of Short Attention Spans (Why People Binge-Watch)

    25:35 WOW of the Week: The Utility of 3D Printers

    27:27 WOW of the Week: The Infuse App

    29:18 Wrap-up and Farewell

    About WOW Happens

    =======================

    This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.

    Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).

    Find out all there is right here: https://www.wowhappens.fm

    Find us wherever you consume your favorite podcasts:

    =======================

    Spotify:

    YouTube: https://www.youtube.com/@wowhappenspodcast



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm
    30 min
  • Scaling YouTube: Build or Sell to Private Equity?

    Welcome back!

    On today’s episode we talk about private equity on YouTube, it’s implications on the creator economy, and what or even if there are alternative, have a watch or listen and let us know your thoughts on the topic! 🙂

    And as always, thanks for watching and listening! ❤️

    WOW WOW WOW!

    =======================

    Cyberduck: https://cyberduck.io

    Episode Chapters

    =======================

    0:00 One Battle After Another Movie Review 🍿

    0:58 Todays Topics!

    1:28 Victor’s Home Recording Struggles

    4:10 What is Private Equity on YouTube? 💰

    4:40 The Private Equity Model: Selling a Stake to Get Funding and Support

    6:22 Followers Don’t Matter: The EBITDA ($100k Earnings) Minimum Requirement

    7:31 Veritasium’s Success with PE vs. Donut Media

    9:49 Scaling Yourself: Linus Media Group (Building In-House) vs. PE

    11:46 The “Key Person Problem”: Why Scaling Hosts is Necessary (MKBHD, Hot Ones)

    15:20 Three Waves of Creator Business: Closet, Media Company, and Private Equity

    18:38 The Danger of PE Leading to Creative “Look-Alikes” (Electrify & Blender Farm)

    23:46 The A24 Approach for YouTube Creators? (W24)

    25:07 WOW WOW WOWs: Apple Music’s new Spotify Library Transfer Feature 🎶

    26:48 Cool Tool: CyberDuck for Super-Fast Cloud Storage Transfers (Google/OneDrive)

    About WOW Happens

    =======================

    This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.

    Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).

    Find out all there is right here: https://www.wowhappens.fm

    Find us wherever you consume your favorite podcasts:

    =======================

    Spotify:

    YouTube: https://www.youtube.com/@wowhappenspodcast



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm
    30 min

About WOW Happens

From the publisher's feed

This is WOW Happens! A weekly podcast by Stefanie and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.