Last week we introduced you to Regina Tuzzolino and her remarkable approach to writing copy. Well, in this, the second part of the interview, Regina unpacks the ways that this method can be applied to web site copy. It’s such an innovative way to tackle what many of us don’t really like doing. Not only do we not have the required skills, but we’re often more focussed upon the way that a site looks and less upon the impact of the language that we use.

So web copy is hard to do. Some of you might be experts, but most of us are not! We struggle to find a way to make copy that is engaging and innovative; something that people will want to read. Regina has a wonderful take on how to create successful copy through her step-by-step process. It's called the 'Hero's Journey', a 12 step method of breaking down ideas into something meaningful which will resonate well with people.

In the episode we talk to Edmund Turbin about WP Engine and why you might consider it if you're in the game for a hosting provider. I'm sure that you've heard of WP Engine before, but if you haven't, they're a WordPress specific host who do WordPress and nothing else. They have been experiencing amazing growth since they were founded, and it says a lot about the WordPress ecosystem that services such as this can thrive.

Discussion - David and Nathan discuss whether or not it's a good idea to automatically update your plugins.

Interview - How to get paid more with Brent Weaver - Part 2. Last week we were introduced to Brent Weaver from uGurus. We learned about his business and how he aims to assist businesses achieve higher fees and become more profitable. This week is a little different, because we're delving more into Brent (the man) and not Brent (the business man)! Does that make sense?

In this episode of the podcast we talk to Brent Weaver from uGurus. He's an exceptionally thoughtful mentor for people who would like to see an upturn in their web design business. uGurus has been going for many years and has helped loads of agencies both big and small to increase their fees. I guess that there is no magic sauce for this kind of thing, but what you'll be gaining is the combined experience of people who have struggled through this problem before.

In this episode we talk a lot at the beginning about the fact that we're going to be making some changes to the podcast over the coming weeks. We also talk about what processes we follow when we work. In the light of all the tools that we have available to us these days, what we do / use to get a site from proposal to completion. Now, we're not saying that you should follow what we do, as we know that it's likely hopeless, but we're telling you anyway so that you can tear us down and make us feel inadequate!

This week we chat to Chris Mason, the founder of a few plugins which extend WooCommerce. Making sales on the internet can be hard, and it’s made more difficult if the checkout process is not optimised as much as possible. If you run a WooCommerce store then you’ll know that the checkout process, whilst perfectly okay, doesn't really allow you to upsell items. Well, WooCurve aims to make that a reality.

So you’ve heard of Matt Medeiros before, you know that you have. He’s the guy that does The Matt Report, a podcast that delivers great content to business owners who are using WordPress. He’s all over the internet all the time, writing great articles and making useful videos teaching people how to use WordPress. He’s full of energy in a way that most of us could only dream of! Great episode from start to finish!

In this episode of the WP Builds we talk to the one and only Lee Jackson. If you’ve not heard of Lee before, then, frankly, it’s high time that you did! In fact, if you’ve not heard of Lee, I wonder if you should get your eyes or ears tested, because he’s making so much content it’s like he’s actually part of the internet itself! He makes a great podcast, runs a successful agency, makes lots of video content. I wonder if he sleeps?

If you’ve been using the internet lately (ha!), you’ll know that people use it to buy and sell things! Wow, amazing! Turns out that taking payments online is a seriously difficult thing to do, difficult that is to write the secure code that will ensure that transactions processed properly. Phil has built a WordPress plugin that allows you to really easily get up and running with Stripe payments.